5 Tips for a Great Small Business Website
Start your week with information and advice on starting your business! This column runs on Mondays every other week.
In our previous article, we discussed the importance of getting your small business website up and running. Now that you’ve gotten started, here are 5 tips to succeed in creating a great small business website.
1. Start very simply.
As your business and volume grow, so too will your need for greater complexity, a broader set of productivity tools and increased storage. You can always add more specific, customized functionality like e-commerce, catalog access or a “get paid” page later on.
2. Have a clear goal.
Know ahead of time what the primary purpose of your site will be, such as selling products, a blog or newsletter signups, for example. Consider the look you’re going for, how you want information positioned on each page, and where menus, dropdowns and social media sharing buttons should be placed. Do several tests to maximize the user experience.
3. Build a great web presence.
Create a modern, professional looking layout. Like a business card, your website has to represent your image, Theriault reminds us. The most important information should be “above the fold” where readers won’t have to scroll down to find it. Ask employees or select customers for feedback on your site’s usability. If your site takes too long to load, the difference between gaining and losing a potential customer could be upgrading to a faster platform like KnownHost.
4. Focus on selling your brand.
Poorly written copy is a subtle but common mistake. The most time-consuming aspect to building a web presence is figuring out what you want to say, Aldrich says, so have text ready to go. Brush up on copywriting skills to help sell your brand in a palatable way.
5. Improve searchability.
Much of your traffic will be driven by search engines. To capitalize on that, add metadata – details about the content of your website – including a description of your business, operating hours, contact information and other keywords that help Googlers and Bingers find you.
Getting started on your small business website may seem an insurmountable task, but follow these basic steps and you can be up and running quickly with a professional look at a reasonable cost.
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