Four Surefire Ways to Beat the Heat and Keep Productivity Up this Summer
As the temperature begins to creep up on us, and the BBQ invites start rolling in, we find ourselves diving head first into summer. Whether it’s a slow season or things pick up for your business, there’s no denying that the summer months definitely have a certain effect on employees and business productivity alike.
Here are four surefire ways to keep your employees engaged and your business thriving:
Handle time off requests at the beginning of the summer
You know it’s coming; as soon as the kids start getting off for summer vacation, families are going to start heading off on as many trips as they can manage. With some careful organizing, this shouldn’t be a problem for your business, so long as an entire department isn’t out at the same time. This is where requests in advance come in. As summer is quickly approaching, ask your employees to get their time off requests in as soon as possible. Let them know that there isn’t an issue with taking time off, as long as the work that needs to get done gets done. Planning everyone’s schedules at the beginning of summer, instead of as you go, will end up saving you a lot of time and money.
Set a temperature
I know this may seem like a trivial bullet point on the list of summer priorities, but, trust me, the incorrect office temperature can tear a team apart. The office temperature in the summer has consistently been an issue since the opening of my business. In an office full of people with varying optimal comfort temperatures, it is entirely impossible to make everyone happy. What I suggest is a testing period at the beginning of every summer. Set aside a couple days to try a new temperature each day to see what people like. Find something that seems to be bearable to the largest amount of people and stick with it! Time spent arguing about the temperature is wasted time, so figure it out at the beginning of the summer and don’t change it once you settled on a happy medium.
Take advantage of seasonal promotions
Whether you want to offer a couple holiday coupons in honor of Memorial Day or the Fourth of July, or you want to stretch out one long promotion all summer, take advantage of the marketing opportunity. A summer contest or giveaway is a fun way to get your customers involved with your brand, and introduce your brand to new customers as well. A couple summers ago we had our social audiences send in videos explaining what made their individual businesses unique. It was a fun way to get to know our customers and we got a great response. Try and think of something that people will want to do, and offer a prize worth cashing in on!
Keep the atmosphere light
During a time when everyone wishes they were out BBQing or headed to the beach, it can be a bit of a challenge to keep motivation up in the office. Beat the heat by keeping things light and fun in the office when you can. Even if the summer is one of your busy seasons, help to keep your employees’ spirits up when you can. Periodically during the summer we’ll all take “surprise field trips” to the closest frozen yogurt shop, or I’ll sometimes take everybody’s Frappuccino order and make a Starbucks run. You don’t have to have a party every Friday, but keep things fun with a couple treats spread out throughout the summer months. Your employees will appreciate it, and everyone will look forward to coming in to work.
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