The 7 Best Sites to Find Marketing Freelancers
In a recent Gallup poll, small business owners named marketing as one of their top startup challenges. Chances are you don’t have the money to hire full-time marketing help and you don’t have the time—or expertise—to do it yourself. So, where can you find help without spending in fortune or hiring a full-blown marketing agency? Start by breaking down what you need. Usually, small business owners discover their marketing needs come in phases. Here are some of the jobs you’re likely to need help with:
- Social media. The simplest jobs are often the most time-consuming, and that is true of social media. Someone needs to monitor—and interact on all your social media channels throughout the day—every day, so nothing falls through the cracks. Consumers expect nearly instant responses over social media, especially if they’re seeking customer service assistance. If you ignore them, it’s all too easy for their anger to go viral, possibly leaving you with a bad reputation.
- Graphic designer. A graphic designer can design your website, logo, letterhead and business cards, create your marketing materials, business signage and much more. These are critical tasks, since they define the face of your brand.
- Copywriter. You may start out by writing your own marketing copy simply because no one knows your business like you do. However, unless you have a marketing background, you will most likely get better results by hiring a pro—ideally, a copywriter with online experience, since online marketing is crucial today.
- SEO expert. For some business owners, SEO seems like a foreign concept. And it’s nearly impossible for one business owner to stay on top of popular keywords and Google’s ever-changing algorithms. Navigating the world of SEO requires someone with knowledge and experience, who speaks the special “language”.
- Content providers. Content is reportedly king these days, helping your company rise organically in search engine rankings, and educating your customers and clients. Content providers can write everything from white papers to blogs to email newsletters.
Where to find qualified marketing freelancers:
- Fiverr. Believe it or not, Fiverr, the website where freelancers offer services for $5, offers tons of outsourcing opportunities. Most of these undiscovered talents just want to get a foot in the door and build portfolios. If your budget is tiny, this could be the smart place to start.
- SmallBusinessDirections.com. Essentially your online small business marketing consultant, Small Business Directions can help with any of your marketing needs, from copywriting to dealing with the press to crafting complete marketing packages.
- AIGA. AIGA is a professional design association; you can use its website to search for a graphic designer by name, location or area of practice.
- Elance. You can post what you’re looking for on Elance for free. The website manages all invoicing for you, and acts as a middleman to handle payment. An 8.75 percent fee is added to the freelancer’s bid.
- Freelancer. Ask fellow business owners for referrals to SEO experts. You can also find experts on Freelancer.com, get an idea of how much you should expect to pay for specific tasks and learn what questions to ask the experts.
- 99 Designs. You decide your budget and numerous freelancers compete to “win” your business. The best part is you get to see (and eliminate) actual designs as you go through the process.
- PeoplePerHour. Have quick jobs that can be done in an hour? Browse this site to find the talent you need at a budget you can afford. Design and web development are its most popular categories.
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