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ACCELERATE: Be the Tortoise Not the Hare from Issimo on Vimeo.
It might seem counterintuitive to value slowness over speed. From our productivity apps and dash buttons to our on-demand media, we love getting things done as quickly as possible. But as this video essay warns, “Don’t take comfort in the false security of busy.”
If you’re feeling overwhelmed by all the plans and responsibilities on your plate—if “your foot is bearing down on that gas pedal and you can’t afford to let it slack”—take three minutes and listen to this video’s message. You’ll be reminded that it was, in fact, the tortoise who won the race, not the hare, and that like long-lasting relationships, the best experiences in life shouldn’t be rushed.
“Take it slow” is not always what a busy, driven small business owner wants to hear. You’ve made serious personal sacrifices and played the waiting game already, and you’re eager to start seeing a return on your efforts. But if this sounds like you, then this video’s reminder to “be the tortoise” might be just the thing that propels you to your next great business victory.