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How many of us really like dealing with the nitty-gritty of running the bookkeeping operations of our companies? Unless you’ve got a passion for numbers (or you’re the founder of an accounting startup), you probably look at accounting as the least engaging, most time-consuming part of your day-to-day as an entrepreneur.
But just because you might battle with your business accounting software doesn’t mean you get a pass on using it. This is particularly true if you’re in the Software as a Service (SaaS) space, where keeping track of your money is no easy feat. You’ve got client invoices to manage, vendors to pay, and—if you’re really crushing it—plenty of growth in your future.
So how do you keep track of your daily business accounting while also gearing up your business for future growth? You pick the best accounting software for SaaS companies.
We’ll show you our top choice for the best accounting software for SaaS companies—and exactly why we chose it.
It’s not easy to wade through all of the SaaS accounting software options. There’s a bevy of platforms to choose from across every operational aspect of your company, and onboarding each of them requires a ton of setup, and spending the time to learn their nuances. Then, of course, there’s the cost of purchasing licenses to consider.
And finding the best accounting software for SaaS companies is doubly hard: You have even more options than other types of small business owners do, and figuring out the differences among all these accounting software packages is tricky at best.
From our perspective, though, the best accounting software for SaaS companies has to be QuickBooks Online.
First of all, you’ll have a hard time finding a platform that’s as scalable as QuickBooks Online: The software offers different levels of support that accommodate your company’s evolving needs as it expands. Plus, the setup is easy and the bookkeeping is intuitive. If you use QuickBooks Online for your SaaS accounting software, you’ll (finally!) be able to kiss the days of manual data entry goodbye.
Don’t get us wrong—there are plenty of great accounting software options for SaaS companies to choose from. For example, Freshbooks, a cloud-based accounting platform, is competitively priced with QuickBooks and offers similar services. We’ve even examined difference between Freshbooks and QuickBooks Online before, as well as a roundup of the online accounting software options out there more generally.
So, why do we think QuickBooks Online the best accounting software for SaaS companies, when there’s so much competition out there? Here are four reasons why QuickBooks tops our list.
We had a chance to chat with Scott Snyder, founder and CEO of Sellution, about how he chose the accounting software for his SaaS company. Snyder says the biggest deciding factor was manual data entry.
“Ultimately, I want to build a data highway between my company and the accounting platform,” Snyder says. “When I start thinking about what that looks like, I immediately get concerned about whether or not I’m going to outgrow the solution.”
Snyder says that another deciding factor in finding Sellution’s SaaS accounting software was how well the software could integrate with other platforms. “I also had to identify limitations of the program’s API framework, and whether or not we can build a seamless integration between them,” he says.
Luckily, QuickBooks Online offers an open API, which means you can connect your software directly with the platform to push and pull data with zero effort.
Finding an accounting software platform that will scale as your company grows is another major consideration you need to make as a SaaS company (and, quite frankly, as a business owner in any industry).
If your accounting program can’t grow as your company expands, sooner or later you’ll be forced to migrate to another platform. This is a huge undertaking, but you can avoid that headache by finding the right accounting platform from the get-go.
QuickBooks Online offers a seamless experience to support your needs as your business expands. When you’re just starting out, you can use the basic level, Simple Start, to record your start-up expenses. As you get ready to launch, you can upgrade to Essentials or Plus, depending on your needs.
Another major consideration when picking the best accounting software for your SaaS company is generating custom financial reports easily.
“When I logged into QuickBooks Online,” Snyder says, “the first thing I saw were colorful gauges and statistics on the platform’s dashboard. I wondered if I could drill into the numbers, and QuickBooks Online had me covered. With a simple click, I was viewing a fully customizable report that I was able to export or send via email.”
Like Snyder, you’ll want to (if not need to) keep tabs on your weekly, monthly, and quarterly financial health, and that means digging deep into your books to make sure everything’s running smoothly. QuickBooks Online shines in this regard, as it supports fully customizable reports. Their intuitive interface shows you the information you need to know with minimal fuss.
Although the software itself is top of the line, what we really love about QuickBooks Online as a SaaS accounting software is the robust community of QuickBooks Online users.
Most of those users are active on online forums, and they’re more than willing to help answer questions about reporting, integrations, and general help with navigating the platform.
In fact, there’s a QuickBooks Online forum for just about any question—all you need to do is know where to ask. There’s even a ProAdvisor community for particularly tricky questions. Plus, QuickBooks ProAdvisors are bookkeepers, consultants, and tax preparers with certification on the platform, meaning they can go the extra mile to help you get set up and run your business’ bookkeeping.
So, if you run into sticky spots with your SaaS accounting software, know that help is just a click away.
Whether you’re just forming your SaaS company, or have begun to hit your stride and need a seamless way to manage your finances, QuickBooks Online provides a robust way to manage your company’s money from top to bottom.
In particular, we recommend QuickBooks Online as the best accounting software for SaaS companies because:
No matter which accounting software you choose for your SaaS company, before you set out on your search make sure you know precisely what you need your accounting software to do for your business—and keep your personal tastes in mind, as well. G2 Crowd, a business software review site, has thousands of reviews of top accounting software, including Quickbooks Online, and should be a first stop as you compare options. Better to do your homework now than undergo a painful migration later!