Appointy Review 2021: Features, Pricing, Top Alternatives

As a service-based business owner, you know how beneficial it can be to outsource your appointment scheduling system to a cloud-based software, as it saves both your staff and your clients valuable time—and Appointy is just one of several powerful appointment scheduling software options on the market today.

Appointy is scalable, online appointment scheduling software that enables customers to schedule appointments, classes, workshops, events, tours, rides, and/or activities with your business. But beyond appointment scheduling capabilities, Appointy software offers your business a handful of marketing, customer relationship management, and payment processing solutions, all of which come together to create a way to simplify and streamline several of your business’s otherwise time-consuming tasks.

Here, we’ll take a closer look at what Appointy offers their 110,000+ current customers, including the software’s features and pricing—and we’ll also provide you with a few alternatives to Appointy that you can consider as you research, as well. That way, you can come to a better-informed decision about which appointment scheduling software is the best fit for you, your staff, and your customers.

Appointy Features

Appointy is one of the most feature-rich appointment scheduling software options you’re likely to find. Here, we’ll go over Appointy’s feature highlight reel so you can determine how Appointy can help your small business.

Online Scheduling Features

First and foremost, Appointy is an appointment scheduling software that enables customers to schedule their appointments with you remotely. Customers can access Appointy through your business website, your Facebook page, and/or a mobile app, and they’ll be able to check up on daily, weekly, and monthly availability. On your end, you can customize your appointment parameters to the hilt: specify available staff members, resource/equipment availability, rooms, and time slots, and you can allow customers to select recurring booking, for instance.

Productivity-Boosting Features

Appointy is an all-in-one appointment scheduling software that helps you spend less time managing your appointment books and more time on more crucial tasks—like actually serving your customers.

A few of Appointy’s time-saving, process-streamlining features include:

  • A mobile admin console
  • Analytics reports detailing your appointment amounts, sales, new clients, customer satisfaction ratings, and more
  • Customized automatic text or email messages to clients to remind them of their upcoming appointments
  • Automatic time zone conversions, appointment assignment to staff members, client verification, and real-time notifications

What’s really valuable is that Appointy integrates with Zapier, a service that connects you to thousands of other workflow-automating apps that you can work into your appointment scheduling software—so if Appointy itself doesn’t offer a particular function or service you need, there’s a good chance you’ll find it within Zapier’s network.

Additionally, Appointy lets your clients prepay in full, in part, or a fixed amount as soon as they book an appointment to speed up the checkout process. And as a major plus, you can integrate Appointy with your Square Payments and Square POS system, and you can process prepayments through Stripe, PayPal, and Authorize.Net. Appointy lets you customize certain features, too, including your customer-information forms, receipts and invoices, service structures, and Facebook and Twitter posts promoting last-minute cancellations.

Customer Attraction Features

Appointy’s software is also built-in with marketing tools that can help you reach a brand-new contingent of customers. For instance, Appointy’s email marketing tool can help you create email marketing campaigns, and their analytics will help you track campaign performance. The software can also help you promote special deals and discounts across your social channels, and request that happy customers promote your services on their own channels and provide feedback.

Customer Retention Features

Appointy’s customer relationship manager tool lets you organize and manage important customer information, including their buying history and preferences and any feedback (either positive or negative) they’ve offered about your services. By thoroughly understanding your customers, you can better create and target your marketing material to provide them with the kind of services they truly want.

Appointy Pricing

Appointy offers four service plans at increasing features and prices, and all four plans give customers the option to be billed monthly or yearly:[1]

  • Free: No cost. Among other features, this plan gets you one staff account, 100 appointments, 24/7 client self-scheduling, integration with your website and Facebook page, Zapier integration, automatic appointment reminders, integration with Square Payments and Square POS, and email customer support.
  • Growth: $29.99 billed monthly, or $19.99/month billed yearly. Along with all the features available with the Appointy Free plan, some key features on offer with the Growth plan include unlimited appointments, the option to add more than one staff account at $5/month, prepayment acceptance through Stripe, Paypal, and, email and chat customer support, and email customization.
  • Professional: $59.99 billed monthly, or $49.99/month billed yearly. The most popular plan on offer, Appointy Professional offers five staff accounts (or the option to add more at $7.50/month), resource/equipment/room scheduling, Google Analytics, advanced reports, gift cards, and an optional dedicated relationship manager for $20/month, in addition to tons more features.
  • Enterprise: $99.99 billed monthly, or $79.99/month billed yearly. Appointy Enterprise can accommodate multiple locations and offers five staff accounts per location (or you can add more for $7.50/month), the option to add more locations for $39.99/month, and greater customization than the Professional plan.

If you’re not sure which Appointy plan would be the best fit for your business (or if Appointy in general would work for you), don’t worry: Appointy offers all new customers a 14-day free trial period. After that you can decide to sign up for a paid plan, or you’ll be automatically downgraded to the Free plan. Also, as Appointy is a pay-as-you-go, zero-contract service, you won’t be charged cancellation fees if you decide to close your account, and you can upgrade or downgrade plans at any time.

Appointy Software: Top Alternatives

While Appointy is an excellent option for most small business owners—especially small business owners operating several locations, or who expect their operations to scale quickly—it’s worth looking into your other appointment scheduling software options, too. Here are just a few more recommendations:

Square Appointments

One of the simplest and most straightforward appointment scheduling apps you’ll find, Square Appointments is an especially attractive option for small or newer businesses that don’t need all the bells and whistles that Appointy offers.

With Square Appointments, you can specify which time slots, staff, duration, and payment options to offer your customers. Then, customers can book, cancel, and modify their appointments via either a standalone booking website or an embeddable booking widget on your website, and the software will automatically send customers text or email reminders about their upcoming appointments. The software also captures important customer information, like their appointment and payment history, into a dedicated customer profile. It’ll also save customers’ billing information to allow for one-click rebooking.

As Square Appointments is cloud-based, you can access and manage this software from your computer, tablet, or phone, and all changes will sync with your master calendar so your staff can view their appointments from their personal devices. Square Appointments comes with a few other crucial staff-management features too, including tip- and commission-tracking. And by using Square Appointments, you’ll also be able to use Square POS as your point of sale system, which, on top of accepting all types of payments, comes with its own repertoire of business- and inventory-management features, plus advanced reporting.

As a major plus, Square Appointments is free for individuals. Otherwise, this service costs $50 per month for two to five employees, $90 per month for six to 10 employees, or a custom price for businesses with more than 10 employees.


If you’re in the fitness, integrative health, or beauty industries, consider MINDBODY as your appointment scheduling software, as it’s designed particularly with your business’s needs in mind. For instance, their online booking system comes with the option to set a maximum class size and for your customers to join a waitlist when that capacity has been reached. MINDBODY also integrates with other fitness-related apps, like ClassPass, Fitbit, and Trainerize.

Your clients can access MINDBODY to book, cancel, and modify their appointments with you via the software’s customer-facing app, Facebook, or a branded widget that you can integrate with your business website, and customers’ securely stored billing information makes rebooking super-simple. MINDBODY also has its own POS system that allows you to process payments at your front desk or online; as well as its own payroll processing system, which tracks employee hours, tips and commissions, and which can calculate payroll for you.

MINDBODY has a few more advanced features and add-ons, as well, including the option to work with MINDBODY to develop a branded app (for an additional $249 per month); and marketing tools Promote and Frederick, which can help you attract and engage new and existing customers.

Keep in mind that MINDBODY is among the priciest appointment scheduling software on the market: Their three plans range in price from $129 to $349 per month.


10to8 is another feature-rich appointment scheduling software that can do much more than solely allow your customers to book appointments. First off, 10to8 will send your clients automated texts, emails, Facebook messages, or Slack messages to remind them of appointments, which you can customize however you see fit; then, your customers can respond directly to those messages to confirm, cancel, or modify their appointments. You can also connect with your clients via a two-way chat feature that’s built into your 10to8 dashboard, and you can collect important client information ahead of time with 10to8’s automated, customizable client questionnaires.

Other key features include an embeddable booking widget on Facebook (as well as your business website); payment acceptance through Stripe, PayPal, and SagePay; multi-location and home visit booking capabilities; reporting; and integrations with popular platforms and software like Xero, MailChimp, and Intuit QuickBooks. 10to8 designs specialized systems for businesses in particular industries, too.

10to8 offers five service plans, including a free plan; paid plans range from $9.60 to $40 per month (billed yearly), unless you choose a bespoke plan which comes with custom pricing.

Is Appointy Right for Your Business?

Appointy is truly multifunctional software. In addition to outsourcing your appointment scheduling system, Appointy can also handle some of the lift on your marketing and customer relationship management fronts; and perhaps one of Appointy’s most useful features is their Zapier integration, which can open up your software to a whole ecosystem of other business management apps that can help streamline your processes even more.

Also useful? Both their free trial period and their free service plan are perfect for appointment-scheduling-software commitment-phobes. If that sounds like you, you may want to take advantage of Appointy’s free offerings to test out a few other software options concurrently—Square Appointments, MINDBODY, and 10to8 are just a few we’d recommend.

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Editor at Fundera

Christine Aebischer

Christine Aebischer is an editor at Fundera.

Prior to Fundera, Christine was an editor at the financial planning startup LearnVest and its parent company, Northwestern Mutual. There she wrote and edited on topics such as debt, budgeting, insurance, taxes, investing, and retirement. She has written for print and online on topics ranging from personal finance to luxury real estate.

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