Giveaway Ideas for Businesses to Win Customers and Promote Brand Loyalty

Updated on November 19, 2020
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As a small business owner, you’re always looking for new ways to engage your customers—you want to get them excited about your company, and keep them loyal. Sometimes, that means offering coupons, rewards programs, or even just by using conventional small business marketing channels like print and digital advertisements. But business giveaway ideas could be a great way to shake things up.

Trying a business giveaway is a great idea if, after a while, you start to feel like discounts and promotions aren’t working as well as they used to. Or, you might look to business giveaway ideas if you’re struggling to come up with fresh ways to keep customers coming back.

Consider these business giveaway ideas and see if they might be a fit for your small business to kickstart a great new way to reach your ideal customer base.

How Can a Business Giveaway Help My Company?

Business giveaways are a great way to engage with your loyal customers and attract new business at the same time. This is especially true if you have a strong social media following, or are looking to grow the one you’ve got.

Executing on the right business giveaway ideas gives you the chance to expand your brand reach in a fun way. And it doesn’t come off as an overt marketing pitch—like some traditional advertising options can. Giveaways don’t seem quite as transactional, even if you are looking to acquire, say, an email address or a social follow in exchange for an entry. (More on that in a little.)

Plus, running a company giveaway can really help you strategically. Businesses use giveaways for tons of different reasons: to promote products and services, reach new customers, increase the size of their mailing list, engage with social media followers, and even to connect with other local businesses with collaborations on prize packages. In other words, your business giveaway idea can suit almost any business goal you might have.

Top 9 Business Giveaway Ideas

There are so many ways to conduct a giveaway for your small business and so many ways to get people to participate. Here are nine business giveaway ideas you can use for your own business, or get creative and think of something completely unique to your company.

1. Sweepstakes

The sweepstakes premise is simple: Each customer has one chance to enter by taking some action with your business—maybe be giving an email address or following your social media accounts—and then you’ll choose a winner at the end of the giveaway timeframe. The prize can be whatever you like, whether a free product or service with your business, or something els related to your company. This can take the form of an in-person transaction, where people come into your physical store and drop their name into a bowl, or online through your social media accounts.

2. Raffle 

Your classic in-store raffle is another simple business giveaway idea. Each time a customer makes a purchase in a certain time period, their name goes on a ticket and into the pool of possible winners. You can also make it more difficult for them to enter or possible for them to enter their name more than once—maybe their name is added every time they bring their own reusable bag or every time they opt for paperless receipts. What you give away is up to you: maybe it’s $5 off of their next purchase or a free product of their choice.

This is also a great way to get the phone number or email of the customer who’s entering so you have it for marketing campaigns down the line.

3. Photo Contest

This business giveaway idea will require you have some social media presence. Ask your customers to take photos of or with your products and share them to social media. Then either choose someone randomly or choose your favorite one from the bunch to decide who the winner will be. Make sure that when they share them on social media they’re tagging your business and following your page so that you can keep track of them all—and so your business gets a boost in engagement.

4. Surprise Coupon

Everyone loves to save money. Offer customers a surprise coupon either in person or via email. You can use a template to send them a link to reveal their coupon discount or have them choose from a bowl if they’re in store.

This makes the process a bit fun and makes customers feel like you’re thinking of them and willing to offer discounts and coupons even if there is no special occasion. Plus, people tend to spend more when they have a coupon or discount of some kind, which is good news for your business.

5. Quiz

Sending a quiz or questionnaire to your customers online is a great way to find out what your patrons like or dislike about your business, what you could be doing better, as well as crowdsource suggestions for future products or offerings. This business giveaway idea can reward your customers’ participation with a discount off their next purchase, a free service, or some other incentive. You get valuable information and your customers have a positive experience with your business—a win-win.

6. Hashtag Contest

Need help coming up with a name or hashtag for a new social media campaign or profile? Run a hashtag contest. Have customers post using a hashtag, tagging your business, and maybe even adding a photo too while they’re at it. You can get new ideas for your business, and in return, you can offer participants something like a chance to win a product or a gift card.

7. Free Product with Purchase

Who doesn’t love a little extra bang for their buck? If you’ve got a specific product you want customers to buy or just want to get them to your business for a certain time period, offer them something for free. You could even offer them something branded with your company’s logo—like a tote, for instance—to help spread the word about your business. It doesn’t have to be huge, a little can go a long way when you’re offering something free of charge, but the incentive will likely encourage people to make an initial purchase so they can also get the free gift.

8. Discount off Future Purchase

When a customer makes a purchase, it’s a win for your business. But what’s even better? Making them a repeat customer. An easy giveaway idea to promote your business is to offer customers a coupon or small gift card to use on their next purchase. This can help keep customers coming back and make them feel appreciated as well. Even offering 10% off on their following purchase could make them more willing to come back. Remember, discounts encourage people to spend more.

9. Spin the Wheel of Offers

If you’re feeling creative and want to encourage people to visit and interact with your business, consider creating a wheel that has various business giveaway ideas on it that the customer can spin to reveal their prize. You can give away some of the goods or services your business offers or a gift card or coupon for them to use on a purchase. Small branded items are also an option. This business giveaway idea can also help you get to know your customers better since it’s interactive.

How to Host a Social Media Business Giveaway

Hosting a giveaway on community-based social networks is an excellent way to engage with potential customers and get them excited about your business. Here is your guide to trying out a social media giveaway idea for your business. 

Step 1: Choose a platform (aka use Instagram).

Social media giveaway ideas work best if you already have a strong following on a certain platform. Instagram is particularly well suited for these kinds of efforts since the platform is more versatile than Facebook or Twitter.

But if your company’s bigger on one or both of the latter platforms, consider promoting your business giveaway on those sites, but direct your followers to take part via Instagram (which, we might add, helps grow your followers on that platform, too—win-win!).

Alternatively, if you haven’t already set up a social media account for your business, take this opportunity to do so. Running a social media giveaway is a different endeavor if your business is new to social networking (keep reading for more).

Step 2: Pick your entry parameters.

The tried and true method for Instagram giveaway campaigns is a “Like to Win” contest, which asks participants to follow your account and like a specific photo on your feed.

Another easy business giveaway idea is to ask participants to tag a friend in the comments section of a specific post, which increases your brand’s exposure beyond your existing customer base.

For an even more engaging contest, encourage participants to post original pictures with your products, or at your store, and tag their post with your location, username, hashtag, or any combination of the three. By asking followers to post content that features your product, you’re making the barrier to entry higher than it’d be with other kinds of giveaways.

Be prepared to offer something truly enticing to make it worth their while. And be sure to look for a specific, unique hashtag for your business giveaway, since broader hashtags will filter in too much irrelevant content. Bonus points if you ask participants for permission to re-use their entries as social content on your own page in the future!

Step 3: Don’t forget the rules.

Your business giveaway is going to need terms and conditions for entrants. Most can be generated from templates available online, but you’ll have to make sure that they’re available for entrants to read.

If your company has a business website, consider hosting the terms and conditions there, and direct people to this link via your social media page.

How to Host an Online Company Giveaway Without Social Media

If you don’t have social media accounts for your business, the best time to set them up is right now. If you’re not in control of your company’s online presence, you’re not just missing out on business giveaway opportunities—you’re also not controlling the narrative and brand reputation of your business, either.

That said, although you’ll have a tougher time executing on business giveaway ideas without an existing social media following, that doesn’t mean they’re impossible to pull off.

Step 1: Find a partner with a following.

For giveaway ideas for businesses with little or no social media presence, you’ll need to partner with another company or brand with a strong social media following that offers a product or service that’s complementary to your own. By pairing up on a joint social media giveaway, you’ll be able to get the word out about your company while also generating followers for your budding social media outlets.

Step 2: Use a giveaway site.

Maybe you’re not in a position to pair up with another business, or you just want to try a different approach. 

In that case, you’ll want to check out giveaway sites like DojoMojo. DojoMojo is one of the most popular giveaway sites to host business giveaways and contests of all sizes online. With customizable options, DojoMojo is great for business owners looking to grow their newsletter following. It’s also an excellent option for those that want to create a simple site, have people sign up for a chance to win, and choose a winner.

DojoMojo also allows you to partner with hundreds of different brands online—that means you can partner with businesses in your industry or even businesses that have audiences you want to reach out to. Online and partnership giveaways a great way for businesses to multiply their brand recognition by working with other like-minded brands.

In-Store Contests and Other In-Person Giveaway Ideas

Perhaps online giveaways are too impersonal for you, or you’re more interested in growing foot traffic to your brick-and-mortar location. In that case, try exploring in-store business giveaway ideas.

In-store company giveaways are great for business owners who don’t have a lot of time on their hands and aren’t looking to expand their online presence. They can also be relatively inexpensive since you won’t need to worry about spending money for online advertising or shipping items to winners that might live outside of your local area.

Another benefit: In-person giveaways are super flexible. Here are a few more in-person giveaway ideas:

  • Host a giveaway in your store or at a large local event, like your town’s local farmers market.
  • Offer a free gift or discount for customers that refer a new customer that purchases an item in-store.
  • Host a trivia night or invite customers to answer a trivia question for a free prize or discount off an item.
  • Build a fun game for people to play while browsing your store.
  • Hold a raffle where customers can submit a ticket to win a prize.
  • Give out a door prize.

The options for in-store giveaways are endless.

In-store giveaways are also a great option for business owners looking to pick up a few more customers in their local area. And because you’ll be directly in contact with any of the potential winners, you won’t have to sink tons of time into writing complicated rules or terms and conditions.

The Bottom Line

When you decide to try a giveaway idea for your business, you need to determine what you want out of your giveaway. Whether you want to engage with your existing customers, grow your social media following, or drive foot traffic to your business, you’ll need to keep the end goal at the forefront of your strategy.

Once you have that sorted, think about how much you’re willing to give away—and how much you’ll expect from your entrants. Your first few business giveaway ideas might not work perfectly, but in due time (and with the right approach) you’ll begin to see rewards for your efforts.

Katie Campbell
Former Content Associate at Fundera

Katie Campbell

Katie Campbell is a former content marketing associate at Fundera. She enjoys helping business owners build their marketing, sales, and social media strategies with helpful stories.

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