Ecwid Review 2021: Pricing, Features, User Reviews

Updated on September 13, 2020

When you’re launching an ecommerce business, the merchant services you choose can make all the difference for both you and your customers. A system that’s easy to set up and use means you can spend your time on one of the countless other tasks on your to-do list.

And if you’ve just begun selling online, you may not need incredibly robust merchant services solutions that also often come with a hefty price tag. That’s where a solution like Ecwid comes in.

Ecwid is one of many options on the market for adding shopping capabilities to your business website or social media pages. Ecwid is also unique among their competitors in their usability, simplicity, and affordability. But, is it right for your ecommerce business? Let’s find out. This Ecwid review will cover features, user reviews, and Ecwid pricing so you can decide if it’s a good fit for you.

What Is Ecwid?

Ecwid, pronounced “ehk-wid,” is a portmanteau for ecommerce and widget (although not pronounced as such, go figure). As their name describes, Ecwid is an ecommerce widget that can seamlessly integrate with whatever platform you already use to promote your business, whether a business website, marketplace, app, or more. With just a few lines of code you’re able to create a virtual shopping cart, which enables you to sell your products.

You can use Ecwid across multiple platforms, websites, and even social media. The best part is, it’s all controlled from one easy-to-use admin login. The Ecwid plug-in makes it simple for you to sell your products on an existing website—no rebuilding necessary and no outside platform necessary.

Ecwid currently serves over 1.5 million merchants across 175 countries and is continuing to grow.

Who Is Ecwid For?

Before you dive into a long dissection of Ecwid’s pros and cons, you’re probably wondering if it’s right for your business.

According to their website, Ecwid is best for small to medium-sized businesses that sell online and in-store.

Ecwid offers multi-tiered pricing so you can get what you need and nothing more. If you’re just starting out your business or are beginning to sell online, this tool makes it easy and affordable.

The higher-priced tiers of Ecwid also make it scalable for businesses that are growing or need more integrations to satisfy customers.

Ecwid Pricing

One of the things that sets Ecwid apart is their wide range of pricing options—including a forever free version. Be forewarned, upselling works and Ecwid knows it. No matter what Ecwid pricing tier you choose, but especially the free version, you’ll be upsold for benefits that are only offered in higher tiers.

At first glance, you might notice that Ecwid’s prices are lower than their competitors. There’s a reason for that. Ecwid is designed to be added to an existing, well-designed website. It’s plug and play.

Many Ecwid competitors, such as Wix and Squarespace, also include the ability to build a full website. Ecwid doesn’t have that option. Most people who use Ecwid are already paying for website hosting and are adding the cost of Ecwid on top of that price.

All Ecwid pricing plans are available month-to-month, meaning you’re not locked into any contract. However, if you opt to be billed annually instead of monthly, you’ll get a 17% discount or two free months. There are also no setup, transaction, bandwidth, or storage fees with Ecwid.

Another bonus to Ecwid pricing: You can add your Ecwid store to any website, no matter you’re hosting platform and no matter your tier. Available plug-in sites Ecwid works with include (but aren’t limited to):

  • WordPress
  • Wix
  • Weebly
  • Squarespace
  • Joomla
  • Adobe Muse
  • Blogger
  • Tumblr
  • And more

Now, let’s take a closer look at the different Ecwid pricing plans.

Ecwid Free

Ecwid doesn’t just offer a free trial, they offer a “forever free” version of their product. With this version, you can try out the Ecwid product for as long as you need before deciding if this plan provides everything you need, whether you need to upgrade to a paid plan, or whether a different solution altogether is a better fit.

Here are the features included in a free Ecwid plan:

  • The basic plug-in to create an online store on any website
  • A starter site, or one-page website that has your store built in.
  • Two product categories for physical goods
  • Listing for up to 10 products
  • Mobile-responsive design
  • Unlimited bandwidth
  • Email support
  • No transaction fees, except for payment processing
  • Facebook pixel
  • Sell simultaneously on multiple sites

Ecwid Venture

Ecwid’s first paid option is their Venture plan, which costs $15 a month—but for that small amount, users get quite a few benefits.

Here are the features available to Ecwid Venture members:

  • All of the amenities available to free Ecwid users
  • 10,000 product categories
  • Listings for 100 products
  • Ability to sell digital goods (100 MB per file)
  • An app for mobile store management
  • Access to a Facebook and Instagram store
  • Ability to take in-person payments with PayPal Here
  • Coupons
  • Sale, promotional, and bulk discount pricing
  • Automated tax calculation
  • Ability to track orders
  • Access to App Market with extensions
  • Inventory management
  • Advanced SEO tools
  • Google Shopping integration
  • Live chat support

Ecwid Business

For a small jump in Ecwid pricing, you get a whole lot more benefits with the Ecwid Business plan.

Here’s what features are available at the $35-a-month tier:

  • All the features available in lower tiers
  • 2,500 products
  • Digital goods at 1 GB per file
  • Ability to sell on marketplaces
  • Abandoned cart saver and automated abandoned cart recovery
  • Wholesale pricing groups
  • Product filters
  • Product variations
  • eBay integration
  • Create orders
  • Product dimensions
  • Up to two staff accounts
  • Phone support

Ecwid Unlimited

The top tier for Ecwid pricing is the Unlimited plan, which costs $99 per month.

The following amenities are available to Unlimited tier customers:

  • All of the features available in previous Ecwid plans
  • Unlimited products
  • Digital goods at 10 GB per file
  • Square POS integration (for clients in the U.S., UK, Canada, Japan, and Australia)
  • Additional POS options (Clover, Vend, NCR Silver)
  • Your own, branded iOS and Android shopping app (if you opt for the annual Unlimited plan)
  • Unlimited staff accounts
  • Priority support

Ecwid Features

As you can see by the feature list for each plan, Ecwid offers their customers a lot in terms of capabilities, and it all depends on which Ecwid pricing tier you choose. Below are a few of the unique features that are a selling point for Ecwid.

Ecwid Mobile

Starting with the Ecwid Venture plan, which costs $15 per month, customers get access to the Ecwid app and a mobile POS feature. This gives you the ability to manage your store on the go and sell products in person using the Ecwid app and a PayPal card reader.

Unfortunately, this feature is only available on iOS, so you’ll need to have an iPhone or iPad to make this feature worth it. The Ecwid website states that an Android app is coming soon.

As part of this program, Ecwid has partnered with PayPal Here, meaning you might be eligible for a free PayPal credit card reader. Also, consider upgrading to be able to work with chip and contactless payments as well.

Add-ons and Plug-ins

Ecwid has an entire page on their website dedicated to the add-ons, apps, and plug-ins that are compatible with their sites.

Here are just a few:

  • Zapier
  • 71lbs
  • Printful
  • AfterShip
  • Kliken Marketing
  • Lucky Orange
  • LiveChat
  • McAfee SECURE Trustmark
  • Fomo
  • ShippingEasy
  • Xero
  • Freshbooks
  • TaxJar
  • Wholesale2b

Payment Processing

There are over 50 payment processors available to use with Ecwid, including:

  • Square
  • Stripe
  • PayPal
  • 2Checkout
  • Authorize.Net
  • WorldPay

You can see the full list of compatible payment processors on the Ecwid website. With so many payment processing partners, chances are good that your processor of choice is compatible with Ecwid. It’s worth noting here that while Ecwid does not charge transaction fees, you will still incur payment processing fees from whichever solution you work with.


Dropshipping has become a popular form of ecommerce. Because Ecwid can be connected to so many different plug-ins and apps, there are multiple options for using Ecwid for dropshipping.

If you’re operating a complicated, dynamic ecommerce business, Ecwid has multiple options to make that easier. With a dropshipping plug-in, it’s simple to coordinate with different suppliers and customers, track fulfillment, schedule shipping, and sync your data across platforms.

Customer Service and Technical Support

Like most modern SaaS companies, Ecwid doesn’t have stellar reviews for their customer service, but they do offer multiple options for technical support. And, of course, the more you pay, the more support you can get.

Beyond the email, chat, and phone support systems, Ecwid also offers a host of tools and resources on their website to help you successfully set up and use their product. These include a blog, help center, guides, videos, and more.

Here’s a refresher on what type of customer support you’ll receive with each Ecwid plan.


With the free version of Ecwid, users only receive access to email support and the knowledge base. The knowledge base is open to all Ecwid users and includes articles as well as YouTube tutorials.


The Venture plan, which costs $15 per month, offers users email and live chat customer service support. Email and live chat support are available 24 hours a day on weekdays.


Ecwid’s Business plan offers users email, live chat, and phone support. Phone support isn’t just a phone number you call and wait on hold, but instead a sign-up process for them to call you. Not waiting on hold? Sounds like a win.


For the Unlimited plan from Ecwid, users get access to email, live chat, and priority phone support.

Ecwid Reviews

Like any merchant services provider, there are benefits and drawbacks to Ecwid. Luckily, Ecwid reviews generally seem to indicate that users like the product and the service. Let’s take a closer look at what Ecwid users like and dislike about the product.

Ecwid Pros

Overall, Ecwid is an easy to use, affordable product that’s available and useful to startups and small businesses. While those are simple and direct benefits, it makes Ecwid a worthwhile product for many small business owners. And, anyone who isn’t sure can test it out by starting with the free plan and jumping to a higher-tier, paid plan later.

A couple of other benefits that users commented on for Ecwid include:

  • Easy to set up
  • Facebook integration
  • Ability to import and export data
  • Pre-populated SEO fields

Easy to Use

Small business owners have to be skilled at so many tasks and it’s not possible to be good at everything. That’s why one of the major selling points of Ecwid is how easy it is to use. The control panel is simple to navigate, there’s a step-by-step guide for setting up your store, and adding products is easy.

Physical POS

While many small businesses have moved to sell their inventory entirely online, it’s still nice to have the ability to sell in person. Ecwid’s functionality as a point of sale (POS) system makes this possible.

There are a few ways of integrating a physical POS to Ecwid, the easiest of which is to use the PayPal Here plug-in and credit card reader.

Multilingual Integration

If you sell products internationally, Ecwid’s multilingual translation ability will be a huge benefit. Ecwid automatically professionally translates your store pages into the user’s language. Ecwid offers this service in over 50 different languages, even in the free plan.

Continuous Improvement

A small, but important benefit of using Ecwid is that they’re constantly working to improve their system and release new features. If there are some features or integrations you don’t have access to now with Ecwid, they could very well be added down the line.

Ecwid Cons

The biggest drawback to Ecwid is that they’re unsuited to large businesses. More than anything, that’s due to the simplicity of their product, which is actually a benefit to small business owners.

Looking at Ecwid reviews, another drawback that came up often was the limited features to the free plan. While that’s certainly a drawback, it’s also understandable that the free plan is only going to come with the most basic features—that’s true of any free plan. However, the fact that Ecwid has a free plan at all—and not just a free trial—is a pro of the system.

Below are a few other, more complex cons mentioned in user’s Ecwid reviews.

Limited Design Tools

Part of the beauty of Ecwid is its simplicity. What comes with simplicity is limited choice and control to design.

Ecwid was originally designed to be dropped into an existing website. It has the ability to automatically detect and match site characteristics such as color and fonts. This means that by dropping in a few lines of code, you get what looks like a native page to sell your products.

The drawback and what some users don’t like about Ecwid is that it gives you very little control over the design.

Recently, Ecwid released a simple Starter Site, and there’s only one. This Starter Site is essentially a pre-made theme and functions more like other ecommerce platforms, but with limited design options.

The Starter Site allows you to swap out images, adjust alignment, and add text. That’s about it. You can add a third-party app to do more, such as changing font color and adjust CSS style sheet. All in all, it’s still pretty limited.

Customer Service

Like many companies today, Ecwid offers limited customer support—and customers complain about this in Ecwid reviews. While higher-tier, paid plans offer phone support, you have to wait for an Ecwid representative to call you back. On lower-tier plans, only email and chat support are available.

Ecwid Alternatives

Ecwid is pretty unique in that it’s an add-on to an existing website or marketplace page. This can be great for small businesses that are just starting out, but as your business grows and you need more functionality, you may decide that Ecwid isn’t the best choice for your business.

If you’re not sure that Ecwid is right for your business, check out these alternatives to see if one is a better fit.


Shopify is a full-fledged ecommerce platform, meaning you don’t need to cobble together different elements from different providers—Shopify has the capability to both build your website and include all of the ecommerce tools you need to sell products.

Overall, Shopify is a more powerful, customizable solution to creating an ecommerce store. Shopify might be the right product for your business if you don’t have a website, have a larger business, or just want more control over the look and style of your ecommerce site. It’s easy to use, offers over 1,200 apps to increase your store’s functionality, is incredibly customizable, and offers 24/7 customer service via phone, live chat, or email.

Start Free Trial With Shopify


Squarespace started out as a website builder, similar to WordPress. On top of offering templates and customization tools for building websites, Squarespace also offers an add-on online storefront for their websites. This add-on is part of a higher-tier membership plan with Squarespace, which costs $30 per month for the website hosting and ecommerce site.

Squarespace is known for building simple, clean, and beautiful websites with plenty of customization. If you’re looking for an all-in-one tool, Squarespace might be the right choice for your business.

Start Squarespace Free Trial


Similarly to Shopify, BigCommerce allows business owners to set up their own fully functioning online storefront. Big Commerce is a more robust, but also more complicated, tool than Ecwid.

For businesses that are just starting out or already have a website built, BigCommerce might be overly complicated and too robust. For larger businesses or tech-savvy business owners, the variety of tools for building your ecommerce site might be just what you want.

Another pro of BigCommerce, and something it shares with Ecwid, is that they don’t charge a payment processing fee. However, it is worth noting that BigCommerce doesn’t offer a mobile app, so you won’t have the same accessibility as you would with Ecwid.

Get Started With BigCommerce

Is Ecwid Right for Your Business?

All in all, Ecwid is a great product for small businesses that have their own website (or don’t want one) and are interested in selling products or digital goods on an ecommerce site. Ecwid is what some people would consider basic, but that also means it’s easy to use. Ecwid pricing is also right in line with what small businesses could afford.

If your business already has a well-functioning website or Facebook page and you just want to begin selling products, Ecwid may be the perfect solution.

There’s even a free version, which allows business owners to test out the product. While the free version doesn’t have a ton to offer, it does give you a good taste of the Ecwid product, it’s usability, and how to set it up. If you like it, simply continue using it for as long as you like or upgrade to a higher-tier plan. If not, switch to a different product. There’s nothing to lose.

Page Grossman
Contributing Writer at Fundera

Page Grossman

Page writes about living an intentional life through curating your finances, harnessing your entrepreneurial spirit, finding work-life balance, and seeking wellness. Depending on the day, you can find her writing for various blogs, slaying SEO, researching grammar questions, and banishing the Lorem Ipsum, or fostering kittens and traveling the world.

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