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The Entrepreneur Salary: How Much (and When) Do You Pay Yourself?

Meredith Wood

Meredith Wood

Editor-in-Chief at Fundera
Meredith is Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more.
Meredith Wood

Anyone who hasn’t been a business owner firsthand tends to romanticize the idea of “being an entrepreneur.” It just sounds sexy, doesn’t it? And, sure, it’s easy to imagine glamorous CEOs who have it all together, know exactly what they’re doing, and have a plan for everything.

Oh, if only everything were that plug and play! If you’ve ever been an entrepreneur, you know things rarely—if ever—look like that. Of course, you likely know a great deal about the product or service you’re offering, and know you have to to succeed. And maybe you even have a business degree! But even still, no matter how much knowledge you gain or what you think you already know, you’re always Googling something.

It’s remarkably common for entrepreneurs to feel in over their heads, or even a bit like a fraud making things up as they go along. So, when you don’t know what you’re doing yet, you’re certainly not making a profit, and you definitely don’t stack up to that golden ideal of “being an entrepreneur”—should you be taking an entrepreneur salary?

In a word: Yes! Well, probably. At least to some extent.

Let’s go through the finer points of the entrepreneur salary, so you can breathe easy that you’re not screwing up this entrepreneurship thing—and know that you’re 100% not alone.

Why Should an Entrepreneur Take a Salary?

Take a step back and admire what you’ve built.

You’ve probably worked harder at launching your business than you ever have at any other job in your life. It’s a 24/7/365 thing that never ends. And you’re lucky if you get to think about anything else. You’ve poured blood, sweat, tears, and who knows what else (!) into making this dream a reality. It might not be perfect yet, and you might not have it all together—but you need to at least plan to receive some compensation for it.

What’s important to know is that there isn’t just one type of entrepreneur salary. And there’s no precise equation for determining how entrepreneurs should pay themselves, as the right choice varies dramatically by your business type, age, financial health, and more. 

But this all means that there are different approaches depending on your kind of business. With different types of entrepreneur salary options for business owners, there are pros, cons, and legal implications of how and when to take a paycheck. All of them can help you decide exactly how much you should be paying yourself.

Step 1: Separate Your Business and Personal Finances ASAP

In those fuzzy, early days when managing your business happens in the post-day job twilight hours, too many entrepreneurs blur the lines between business and personal finances. Before you even start to discuss how to pay yourself, it’s essential that you first make a plan to track expenses and income for your business separately.

This starts with a distinct business bank account.

Mixing business and personal finances not only causes accounting headaches—it can also ruin your chances at securing a small business loan once your business is ready for it, and get you into hot water with the IRS. If you’re still using the same business checking account to manage your business and personal finances, fix this today.

You can start with applying for a business checking account online, or see if your local bank offers free business checking account options.

The other thing you’ll want to do is apply for a business credit card that you pay regularly from your business bank account. This will help you build credit down the line as your business grows. And, hey, as long as you’re being a smart entrepreneur taking these steps now, you should simultaneously be setting up your business for success in the future when it flourishes!

Step 2: Pick the Right Kind of Entrepreneur Salary

Once your business and personal finances are separated and organized, you’ll need to start considering how to pay yourself.

But before you weigh the pros and cons of different compensation amounts and timing, your decision about how and when to take a paycheck will depend on the structure of your business. (If you’re not sure what type of business you have, find your business entity type here.)

The IRS’s requirements for owner compensation are different for corporations, sole proprietorships, partnerships, and LLCs, so you’ll need to first determine what your legal rights and obligations are.

For the most part, there are two main ways to pay yourself an entrepreneur salary—with a regular salary or through owner’s draws.

1. Salary Method

The salary method is essentially just like getting paid in the workforce at large. You’re paid on a regular schedule, either based on hours worked or at a flat rate.

In fact, if you’re an officer of a C-corporation or the owner of an S-Corporation, you’re legally required to receive a regular salary with withholdings for Social Security, Medicare, and federal and state income taxes.

2. Owner’s Draw Method

An owner’s draw is a withdrawal from your company’s profits—profits, not revenues—payable to you, the owner. Make sure that you’re accounting for all expenses (rent, utilities, employee salaries and benefits, supplies, equipment needs, and all the rest) when you calculate how much you can safely afford to take out of your business for your own pocket, and when.

This means you need to know your company’s profit and loss statements inside and out before making this decision.

Draws are not subject to withholding for Medicare, Social Security, or income tax at the time they’re paid out—but remember that you’ll still have to report that income and pay equivalent taxes on it at the end of the year. If you do take draws, keep pristine records and consistently set aside money for taxes so you’re not caught surprised on Tax Day. Your small business accounting software can also automate this process for you.

Sole proprietors, partners, and owners of LLCs aren’t subject to the same rules as corporations. What’s left over after deducting expenses on Form 1040 Schedule C (for sole proprietorships) or Form 1065 (for partnerships) is profit and viewed by the IRS as the owner’s personal income.

Essentially, these business owners are self-employed: as such, they can pay themselves however they want, draw or salary. S-corp owners can also take a draw on top of their salary.  

Step 3: Understand the Benefits of Paying Yourself an Entrepreneur Salary—Even if You Don’t Have to

Although sole proprietors or partners aren’t required to receive a salary (with the associated withholdings), it’s a good idea to do so anyway.

For one thing, paying yourself a salary indicates commitment in the eyes of your employees and investors.

It proves that your own financial well-being depends on the financial success of your business’s success. Likewise, a salary shows the IRS that your business is a legitimate business, not just a hobby that happens to bring in some cash.

Building in a salary (even just a small one) for yourself from the very beginning will not only make your personal finances more manageable, but it will also help you to keep accurate financial records and see the big picture of your company’s wellbeing by establishing a clearer picture from the start of what the company costs to run.

1. Figure Out “Reasonable Compensation”

When receiving a salary, all employers must receive “reasonable compensation” according to the IRS—which is, essentially, a figure comparable to the salary of an employee in your role at another business.

Okay, great. But, uh, what does “reasonable compensation” for your work as a business owner look like?

Great—and totally reasonable—question! One way to calculate this number, especially early in your business’s growth, is by looking at what you need to cover your basic living expenses. You can also do a bit of homework and look at places that give a market estimate for certain positions, like Glassdoor, or be resourceful and ask other owners within your industry. (Trust that they’ve been in your position before, too.) 

If you’re concerned about covering fluctuating costs, consider setting your salary as a percentage of profits rather than a fixed yearly amount. This is best for businesses who have been running for a few years and are currently turning a fairly steady profit. Then, if your business does better than expected in a given year, you can give yourself a bonus!

2. Great! So, When’s Pay Day?

Just as with the amount of your salary, the scheduling of your paychecks as an owner should be comparable to that of an employee in a similar role at a similar business.

Common salary schedules in the US are generally once a week or twice a month. These schedules provide good frameworks for your own salary as well. Some startups do pay monthly. If you’re confused about when would be best for your business, talking to your accountant is a fantastic idea.

If you’re paying yourself through the draw system, keep to a consistent schedule as much as possible. Inconsistent draws might look fishy to the IRS—and can even trigger a tax audit of your company. It also could be difficult for you to get a handle on your own company’s cash flow as well as in your personal finances, and will assure the IRS that everything’s on the books.

Step 4: Calculating Your Compensation

Ultimately, there’s no magic formula to calculate how much to pay yourself, starting when, or through which method. It’s an incredibly business-specific question that depends on a wide number of practical and personal factors.

Go through this checklist:

1. Comparable Salary

If you were hired by someone else to do the job you’re doing now, what would your salary be?

Research hourly or yearly market value through your industry’s trade association, the SBA’s Income Statistics page, or a salary listing on sites including Glassdoor, Salary, or Payscale.

That said, figuring out your market value can be tricky if—like many small business owners—you wear about a million different hats in a single day. So, if finding a matching job description isn’t working, take the opposite approach. List out the most common responsibilities you take on, then determine what it would cost you to outsource those tasks to someone else.

That combined number is sometimes called your “true wage.”

2. The Tax Factor

Depending on your business’s entity type and whether you’re taking a salary or draws, there are tax pros and cons to taking a payout versus reinvesting in your company. Make sure you’ve educated yourself on these pros and cons and plan ahead.

Consult with a capable accountant—ideally your business’s own, but a certified public accountant if you don’t have one is fine—to find out specifically which tax regulations affect your company and how. An accountant can also help you find ways to make the most of deductions, shareholder distributions, and other tax breaks that will help you find the cash to pay yourself.

That said, investing some funds back into the company (rather than taking them as compensation) is another way to help minimize tax burdens. And down the line, lenders will want to see that you’ve invested in your business—especially if you’re applying for a highly desirable SBA loan.

3. Your Employees’ Compensation

Solopreneurs can ignore this section—but if you have one or a few employees, this factor is important to consider.

Of course you’re working on and thinking about your business morning, noon, and night—but it’s likely that a few other people are, too. If you’ve attracted top talent on the cheap with promises of equity or bonuses down the line, paying yourself a fat salary in the meantime is a lethal morale move.

At the same time, not paying yourself at all isn’t necessarily the right move here, either. In fact, experts have shown that paying yourself a salary is actually an indicator of your commitment in the eyes of your employees because it proves that you’re invested. That is, your own financial well-being depends on the financial success of the business.

4. Cash Flow

Issues with cash flow are the first and most immediate factor that can kill the success of an otherwise thriving business—so this factor will have a big impact on the salary you take as a business owner. You don’t need to be hugely profitable from the start necessarily, but if your business can’t pay basic expenses like rent on an office/retail space, employee payroll, and inventory costs, you won’t be in business for long.

Before you decide on what to pay yourself as a business owner, it’s time to get extremely familiar with your company’s financial reports. Talk to your accountant to gain more insight into your company’s cash flow to determine what you can afford.

If your company isn’t yet turning enough of a profit to pay you, it might be time to consider raising prices to make that happen. You can also take an IOU from your business—but keep in mind that if your business is only making ends meet in the long-term because you’re not taking a salary, your company could be in trouble.

5. Growth Rate

If your company is growing quickly, you might need all the working capital you can get in order to afford new costs.

Typically, every opportunity that arises comes with its own associated cost, so not having that access to working capital can dramatically hinder your ability to continue growing. If you’re taking out more salary than you need, you may force yourself to take on added investments or expensive loans in order to afford that growth trajectory.

Of course, you’ll need to be able to cover your basic expenses. That said, keep in mind planning for growth in order to avoid debts that may cost you more in the longrun.

6. What You Can Afford

Although we’ve listed this factor last, in some ways, it’s the most important consideration as you determine how and when to pay yourself. That is, how much or little can you or your family reasonably afford to live on?

Some entrepreneurs find themselves in a fortunate position in which taking no or little salary for a while isn’t really a big deal. Perhaps your spouse brings home a solid salary for your family, you benefit from an inheritance or family trust, or you’re living off earnings from a business you’ve launched and sold in the past.

If that’s the case and you’d rather double down on growing your business by not taking out extra working capital—by all means! You can absolutely take out the minimum amount required by law, depending on your business’s legal structure.

On the other hand, if you do need to rely on income from your business in the short term, it’s important that you make a plan immediately to do so, at least to a modest degree. After all, even if your primary motivation isn’t financial, running your business won’t be sustainable if you’re worried about covering your family’s basic living expenses.

And if you don’t have what you need to sustain the basics of your personal finances, why exactly are you doing this?

Step 5: Pay Yourself!

Deciding exactly how much to pay yourself when you start a business is both an emotional and practical decision.

It’s easy to get caught in the idealism of entrepreneurship and feel like you don’t belong among the Silicon Valley CEOs who seem have it all (“Seriously, I have to Google everything!”). Or, maybe, it’s just as bad to give yourself an unnecessary ego boost (“I’m kind of a big deal.”) and not realistically assess your situation. One can be unfair to your personal expenses and needs, and the other can be deadly for growth and cash flow.

Although there’s no exact entrepreneur salary equation that’ll help you determinee when or how much, the best way to avoid any emotional hemming and hawing is to think of your compensation strictly in terms of business. What’s in the long-term best interest of your company? With this mind, you’ll ultimately take home what’s fair for your business—and yourself.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.
Meredith Wood

Meredith Wood

Editor-in-Chief at Fundera
Meredith is Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more.
Meredith Wood

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