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Fringe benefits are any form of compensation an employer offers their employees in addition to their stated salary. Examples of these benefits include health insurance, paid time off, discounted gym memberships, education reimbursement, retirement planning services, and more.
Fringe benefits have never played a more important role in the workplace. Defined as benefits given to an employee beyond an agreed-upon wage or salary, these perks are a key indicator of employee satisfaction, production, and retention. Some small businesses might have a harder time offering such small business human resources benefits, but anything you can offer could be beneficial. A recent survey by Zenefits, an HR software company, revealed that 70% of employees agree that fringe benefits would be a major consideration in evaluating future job opportunities.
Today, employees receive around 30% of their compensation via fringe benefits. The array of these benefits is extremely comprehensive, including everything from health insurance and equity sharing to free meals and gym memberships. Large tech companies like Google are famous for their fringe benefits, including perks like free speaking events and on-site massages.
Let’s take a closer look at fringe benefits: what they are, how they work, and the most common types. We’ll also investigate whether offering these benefits would be a good idea for your small business, and how to go about getting them.
The IRS defines fringe benefits as “a form of pay (including property, services, cash, or cash equivalent) in addition to stated pay for the performance of services.” While the term “fringe” might imply that these benefits are uncommon or atypical, many fringe benefits are things most workers take for granted, such as health insurance and paid vacation.
Fringe benefits are provided by an employer, even if a third party is the one providing the actual benefit. For example, an employee may have a membership at a gym that is paid for by their employer. In addition, the employee is the receiver of the fringe benefit, even if it is utilized by others, such as in the case of a family health care plan.
Some of these benefits are required by law, such as social security and workers’ compensation. Many others, including health care, are not required but are offered to employees tax-free. Certain fringe benefits are taxable to the employee, such as job-related moving expenses. Still others are tax-deferred, such as a 401(k) plan. The IRS provides a comprehensive tax guide to fringe benefits.
With that fringe benefits definition in mind, you may be wondering how they work. Most fringe perks are provided entirely at the employer’s discretion and can vary widely from company to company. Employees typically select their benefits during the onboarding process or during open-enrollment periods, as is the case with health care and some retirement plans. Other fringe benefits are provided as perks and can be redeemed by the employee at any time. These can be things like discounts on company merchandise.
Some fringe benefits are milestones meant to incentivize the employee in some way, such as performance or referral bonuses. The cost of providing these benefits varies widely and depends on a myriad of factors. According to the U.S. Bureau of Labor Statistics, on average, benefits cost American employers $11.50 per employee per hour worked in June of 2018.
We have already mentioned several different types of fringe benefits, but let’s dive deeper to see the wide array of perks employers provide to their workers.
According to the Bureau of Labor Statistics, “legally required benefits provide workers and their families with retirement income and medical care, mitigate economic hardship resulting from loss of work and disability, and cover liabilities resulting from workplace injuries and illnesses.”
Required fringe benefits include:
While none of the following fringe benefits are required, most jobs provide a combination of some of them. Note that all of these are also offered to employees tax-free. For employers, most fringe perks are taxable, with exceptions. The taxable portion of a fringe benefit may be reduced by the amount the recipient pays for the benefit, or if the benefit is a low-cost gift or achievement award. The employer can also deduct many of these expenses from their taxes as a business cost.
Here are some examples of common unrequired fringe benefits:
These benefits must be included on an employee’s W-2 and are subject to withholding:
There are numerous statistics that show offering fringe benefits to your employees can have a widespread positive impact on your business. In particular, you should invest in these benefits if you value:
A recent study found that 80% of employees who like their benefits package also say they identify strongly with their company’s vision and values, as opposed to 40% of employees who don’t like their current benefits package.
Engaged employees will work harder, faster, and smarter to achieve your business goals, and they do so because they feel their contributions are valued. According to Gallup, businesses with engaged workforces are 22% more profitable than those staffed with disgruntled workers.
American businesses lose around $153 billion annually due to employee illness. Investing in comprehensive health care, vision, and dental programs, along with things like gym discounts and employee assistance programs can keep your employees healthy and working. Plus, healthy employees are more productive and keep insurance premiums down.
To hold on to employees you need to make them feel that you are as invested in them as they are in you, and good fringe benefits convey that message. A Randstad survey revealed that 55% of employees left a job because they found better benefits elsewhere. Conversely, 71% of employees with good benefits feel loyal to their employer.
If workers are deciding between multiple offers with similar salaries, benefits tend to be the determining factor in deciding where to go. It’s important you understand the benefits packages of your rivals so that you can offer a competitive option.
Businesses that treat their employees well are often recognized for their efforts in “best places to work” articles and on websites like Glassdoor and LinkedIn. Not only does this serve as a great recruitment tool, it can make you more attractive to customers who want to do business with companies they perceive to be benevolent.
Selecting the right benefits package for your business depends on your objectives and budget. Employers should consider their business’s size, location, industry, and collective bargaining agreements, as well as the benefits practices of their competitors. It is also advisable to conduct a needs assessment to understand what your employees value in terms of benefits selection and design.
Once you have a good understanding of what your employees want, begin to formulate fringe benefits offerings in order of priority, checking the cost of providing the prioritized benefits against the benefits budget. This can be a complicated process with many variables to consider, especially when it comes to things like selecting a small business health insurance provider.
Once you know what fringe benefits you want to offer, you should consult a benefits provider. These are services that administer benefits on behalf of the employer. There are six different types of benefits providers, each with their own rates and offerings. They are as follows:
PEOs are external organizations that co-employ a company’s worksite employees and oversee human resources tasks like payroll, compliance, and benefits. Because professional employer organizations group co-employees from all their client companies, they can secure benefits packages and rates typically reserved for large corporations.
A PEO arrangement is ideal for midsize businesses that want to offer comprehensive benefits. The cost varies, but prices typically start at $100 per employee per month.
An employer can use HR software to secure various benefits, including health, dental, and vision insurance. This solution is perfect for a small but growing business that needs to start systematizing HR. The cost of HR software starts at around $20 per user per month.
Payroll software is like a simpler version of HR software. These programs can manage payroll and ensure it is compliant and reliable. Most payroll software platforms also offer workers’ compensation insurance. This bare-bones solution is good for business with very few employees. Prices start at under $10 per month per user.
The SHOP Exchange was set up as part of the Affordable Care Act to create an online marketplace with information about various health insurance providers. Some states run their own SHOP Exchange, while others are run by the federal government.
Small business owners can use the SHOP Exchange to find group coverage for their employees. Businesses with under 25 employees are eligible for a 50% tax credit.
Working with a licensed insurance broker can be more expensive than shopping for benefits on your own, but it will also likely save you time and effort. Insurance brokers can help you land the best plan for your business, assist with paperwork and compliance, and help with implementation and renewals.
It might be best to try and secure benefits on your own, and hire an insurance broker only to assist you with the parts you find confusing.
If you know exactly what you are looking for in terms of health insurance, you may be able to save some money by contacting health insurance providers directly. Note that some health insurance providers will only work through a broker.
Fringe benefits encompass a wide array of compensation outside of an employee’s salary. There are many tax implications involved with fringe perks, and acquiring them for your small business can be a fairly long-winded process. However, offering comprehensive fringe benefits could have a widespread positive impact on your business, making healthy, loyal, and productive employees, while enticing others to want to work for you.
Most importantly, offering good benefits is simply the right thing to do. Your employees work hard for you, and a good benefits package is a way to show them how much you appreciate it.
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