How To Choose A Typeface For Your Brand [INFOGRAPHIC]

Updated on December 17, 2019
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Having a website is essential for any small business. And thanks to easy-to-use website builders and templates, it’s not always necessary to hire a costly designer.

But a word of caution: if you’re planning on designing your own branding, it’s important to familiarize yourself with the basic tenets and principles of design. Choosing the right typeface is a major branding decision, that could influence anything from how your potential customers perceive your brand — to whether anyone can read the copy on your website.

When it comes to logo design, major brands have teams of dedicated designers to make sure that they’re always sending the right message with their typeface selection. 

Curious to see what font families were most popular by industry, we analyzed over 150 Fortune 500 companies to see the results. Each logo, usually custom created, was sorted into the four major categories: serif, sans serif, script or display.

To discover the results, check out our infographic below:

how to choose a font for your brand


Canva Design School 1, 2, 3 | Company Folders | Jessica Hische | Kissmetrics| Nick Kolenda

Meredith Wood

Meredith Wood is the founding editor of the Fundera Ledger and a vice president at Fundera. She launched the Fundera Ledger in 2014 and has specialized in financial advice for small business owners for almost a decade. Meredith is frequently sought out for her expertise in small business lending. She is a monthly columnist for AllBusiness, and her advice has appeared in the SBA, SCORE, Yahoo, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, MyCorporation, Small Biz Daily, StartupNation, and more. Email:
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