For the past few years, Instagram advertising has been growing at a phenomenal rate. As social media visitors lose interest in reading long-form content, platforms like Instagram and Snapchat are winning out with their striking visual content.
Instagram has long been popular with big brands and influencers, and now even small businesses are starting to take advantage of Instagram.
Plus, more and more Instagram advertising options are becoming available for business owners. What do you need to know about this social media tool before you give it a try as an advertising platform?
If your business already advertises on Facebook, you’re ahead of the game because Instagram ads are created with the Facebook platform. If you don’t have a business Facebook Page, you must create one to set up your business profile and start Instagram advertising.
When creating your ad, you can choose from several different types of marketing objectives, including brand awareness, lead generation, and conversion. Instagram uses different analytics to measure your ads’ success based on the objectives you choose.
Next, select your target audience. Like Facebook, Instagram lets you narrowly target your ads. For example, if you’re trying to reach new customers, you can choose your audience based on demographics such as age, gender, locations, accounts they follow, and more.
Want to hit up your existing customers? If you have their email addresses or phone numbers (and permission to market to them), you can create and target ads just to them. You can even target your ads to “lookalikes”—that is, Instagram users who have similar characteristics as your existing customer base.
Finally, set a budget, choose your ad format, and add any images, and decide how long you want your ads to run. For newbies, the easiest way to try Instagram advertising is by promoting posts or Instagram Stories you’ve already shared that got a lot of traction.
All in all, Instagram advertising is an affordable way to attract new customers and engage with your existing ones. If you’re already using Instagram organically, why not step it up and place a few ads?