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New York City resident Meg Navoy is all too familiar with just how wasteful cities can be. It’s a problem she tries to tackle one mitten at a time with her small business, A Wool Story.
Meg is a knitter and craftsperson committed to a zero-waste life. Using 100% recycled materials, she takes wool products that might otherwise be heading straight to the dumpster and repurposes them into beautiful hats, mittens, and scarves. Every step of the process is done by hand, from unraveling and washing the recycled wool to stitching on her signature handmade labels.
For Meg, being a responsible business owner is all about being sustainable. “A Wool Story is a labor of love,” she explains. “It’s my way of showing you can have a business that doesn’t create waste, that is completely transparent.”
Watch the video for a look at Meg’s studio and her gorgeous creations.