Creative Real Estate Marketing Ideas
- Build a website.
- Optimize for search.
- Rely on analytics.
- Mind your visuals.
- Create video walkthroughs.
- Use virtual staging.
- Commit to social media.
- Consider advertising.
- Leverage real estate databases.
- Try direct mail.
- Create a Google My Business page.
- Develop a niche.
- Get creative with content.
- Distribute a newsletter.
- Ask for referrals.
While it can be a lucrative career choice, real estate is also an incredibly competitive field. Buyers and sellers have a lot of choice for agents, especially in more popular markets, so implementing real estate marketing ideas can be paramount to standing out from the crowd.
After all, data from HomeLight suggests that there are more than two million real estate agents in the U.S. Luckily, there are a lot of good marketing ideas for Realtors and real estate agents to choose from, no matter how much time you have and how much money you’re willing to invest.
We’ll review some real estate marketing ideas here, and hopefully you’ll be able to find some approaches that are a good fit for both your personality and your business. You don’t need many specific skills to pull off several of these ideas—just a little creativity.
There’s no excuse not to implement some of these marketing ideas for Realtors and real estate agents. Even the easiest real estate marketing ideas can make a big difference in your bottom line.
1. Build a Website
A website is such a key component to developing your image and profile as a real estate agent, especially locally. Build a website that not only describes you and your successes, but also helps buyers get a feel for the market you serve.
Besides sharing a little about yourself, your real estate experience, and contact information, your website is also a great way to advertise your current listings and past successful sales.
Although building a website might seem overwhelming, there are plenty of amazing website builders for small businesses that do most of the work for you. You can generally choose a template and plug in your information, and the site will look professional. These builders will also make sure your site is optimized for mobile, which is crucial to capturing clients in the moment.
2. Optimize for Search
Search is crucial for many businesses, but it’s even more important for real estate agents. That’s because people moving to a certain area won’t know real estate agents off the bat, so they often Google for potential agents to help them out. Similarly, those looking to list will also often rely on search.
Get yourself a primer on search engine optimization (SEO), which will give you some clues for how to best position yourself. Make sure you focus on specific search terms that relate to your geographic area and target audience.
3. Rely on Analytics
Data on your clients and potential clients is invaluable. It can help you determine which marketing channels are right for your business, come up with more real estate marketing ideas, as well as change the way you service them.
Analytics might sound overwhelming, but they don’t have to be. Consider installing a web analytics tool such as Google Analytics on your website, which is generally pretty simple after you review a tutorial. You can also look into certain website builders that have built-in analytics suites as well.
4. Mind Your Visuals
If you don’t know how crucial your photos are for your listings, just ask any buyer. That’s why investing in professional photography makes such a difference. And although you might wince at paying a fee for a photographer, this is an investment worth making.
You might also want to consider drone photography, which will give buyers a unique look at the full property that they wouldn’t be able to get otherwise.
5. Create Video Walkthroughs
You know as well as anyone that the more people can picture themselves in a house, the higher probability that you’ll close a sale. Video walkthroughs can help you bring people through a space in a unique way—even just a single room. As more people opt for virtual tours (whether because of COVID-19 precautions or because they’re relocating to a new area), video is more crucial than ever.
Remember that if you’re going to do video walkthroughs, the production quality matters. Don’t just think of this as a video you can take with a selfie stick, or you won’t get your desired outcome.
6. Use Virtual Staging
Studies have shown that buyers are more likely to make an offer on a home that’s been staged—aka when furniture and other decor items are brought in to make the space feel more homey and show off its potential.
However, it can be quite costly to stage a home, so instead of spending the money with a staging company, you can consider virtual staging. There are several virtual staging companies that can help you make your listing more attractive to potential buyers for less money than traditional staging.
7. Commit to Social Media
Social media platforms can give clients a great feel for your business. You can set up social media profiles for your business on Facebook, Instagram, LinkedIn, and more to provide local suggestions and industry advice.
Also consider which platforms will best serve your business—for instance, Facebook may be best for general business and contact information, while Instagram is the perfect opportunity to share listings and other visuals.
8. Consider Advertising
Another way to stay competitive in your area is through paid advertising. There are several ways you can implement this—from online ads on Facebook or Google to local campaigns like newspaper and radio ads. If you decide to go with online advertising, make sure you use “geo targeting” to your advantage, which can help you reach audiences in specific areas—a strategy that can be hugely beneficial.
9. Leverage Real Estate Databases
Sites like Trulia and Zillow can be great places to market yourself and your listings to potential clients. Both platforms have seller ads that you can buy that direct house hunters toward your listings. You can also build a profile about yourself and your listings on both of these sites.
Like we mentioned, people aren’t typically familiar with real estate agents before they’re in the market to buy or sell, but sites like Trulia and Zillow are household names. Advertising on these sites can help your business be found more easily.
10. Try Direct Mail
Although direct mail might seem old school, there’s actually a lot of potential in it as a marketing idea for Realtors and real estate agents. Some tactics include letting people know via a postcard that a home in their area was just sold so they will think of you when they’re looking for an agent, sending a flyer of your current and recent listings, or providing a community newsletter or other service that provides useful information to its readers while increasing your brand awareness.
11. Create a Google My Business Page
When potential clients search for either your business specifically or simply real estate agents in their area, you want your business page and relevant information to appear. Creating a Google My Business profile is one way to make sure that happens. This is a detailed profile of you, your location, your services, and contact information. And people can leave reviews, too, which can help set your business apart.
12. Develop a Niche
Some buyers are looking for real estate agents that specialize in certain things. This could be types of neighborhoods or properties, or even with life-stage requirements, such as transitioning into the suburbs from the city, or finding family-friendly homes and neighborhoods. Consider finding a niche for your services, and then make sure you use other marketing vehicles to let people know about your specialization.
13. Get Creative With Content
You might not have the bandwidth to start an entire blog, but even a little bit of well-developed content on your website can help make a difference. You can write about your services and areas of expertise, and also provide resources on local features and attractions as well as events. There are a lot of possibilities, and here is another place where you can let people know your specialization and niche if you have one.
Many website builders include blogs that are easy to set up and use. Here, you’ll also want to implement some of those SEO strategies that you’ve learned. You can also look into being a guest contributor for online outlets or local papers, showcasing your knowledge of the community or reporting on the real estate beat.
14. Distribute a Newsletter
Similar to creating content for individual blogs or outlets, you might want to consider developing a newsletter. It doesn’t have to be multiple times a week like some newsletters; in fact, you’ll only want to send them out when you have something to say. You could write about local events, real estate trends, and include interesting properties.
Look into email marketing strategy tips and small business website builders that will help you set up a mailing list easily, and collect signups both in person and online to build your list.
15. Ask for Referrals
There’s something to be said about a tried and true strategy: referrals. The best, highest-quality clients often come through the recommendations of past clients for whom you’ve provided great service. Word-of-mouth provides a good seal of approval, which can energize and instill confidence in new buyers and sellers.
Don’t forget to have good business cards and an easy way to get in touch so the referrals can be as easy as possible. And say thank you to anyone who’s given you a referral with a small gift, such as a plant or food basket.
The Bottom Line
Hopefully some of these real estate marketing ideas have piqued your interest and that you see potential in implementing at least one. Don’t forget to size up the competition, too, and see the kind of tactics that they’re implementing so you can go above and beyond.
- Homelight.com. “Here’s How Many Real Estate Agents There Are in the U.S.”