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How to Sell on Poshmark

Caroline Goldstein

Contributing Writer at Fundera
Caroline is a former Fundera staff writer and current freelance writer, specializing in small business and finance. She has an MFA in fiction from New York University. She loves finding creative ways to help entrepreneurs grow.
Editorial Note: Fundera exists to help you make better business decisions. That’s why we make sure our editorial integrity isn’t influenced by our own business. The opinions, analyses, reviews, or recommendations in this article are those of our editorial team alone.

With the rise of secondhand marketplaces like thredUP, The RealReal, and Depop, you can now resell your worn but good-quality clothes, shoes, and accessories and start a business around your stylish wardrobe. 

Poshmark is one of the biggest reselling ecommerce platforms on the market today, boasting over 40 million users, 5 million of whom are sellers. And like most reselling apps, selling on Poshmark is designed to be totally user-friendly, which means marketing your new business and making thousands of dollars on the app is achievable with relatively little lift on your part.    

Well, let’s clarify: The company says you can list items for sale in under 60 seconds, but end-to-end, the process of selling on Poshmark takes just a little more dedication than that—especially if you want to join the ranks of Poshmark sellers who’ve pulled in up to $1 million in sales.

In this guide, we’ll show you exactly how to sell on Poshmark. We’ve also gathered a few tips for selling on Poshmark from successful Poshmark resellers so you can make a career out of clearing out your closet.  

selling on poshmark

A Step-by-Step Guide to Selling on Poshmark

Selling on Poshmark is a super simple side hustle. Just follow these six steps to list, sell, and ship your item (then get paid for it!).

1. Photograph your item.

Once you’ve downloaded the free app, set up your profile, and scoured your closet for all the clothes, shoes, and accessories you want to sell, you can officially start selling on Poshmark. 

The first step in this process is to take good quality marketing pictures of the item you plan to list—and we really mean good quality! Buyers will skip past poorly lit, haphazard, or generally unthoughtful pictures for the same reasons that you’re more incentivized to buy an item from a brand whose marketing resonates with you. 

You don’t have to be a professional photographer to take pictures that show your item in the most flattering possible light, and you certainly don’t need any special equipment beyond your phone camera. Ample lighting (natural lighting works best), a neutral background, and practice will do the trick. 

Since you’re selling online, be sure to capture several angles of your item, and photograph any stains, damage, or excessive wear to fairly portray your item’s condition. If you want to get a little creative, consider arranging your item in a stylish flat lay. 

If you’re listing a luxury item, you’ll need to capture some additional details, such as:

  • Labels and hardware details on handbags
  • Labels and soles of shoes
  • Closeups of the front and back of faces of watches
  • Serial or date codes
  • Receipts, authenticity cards and/or original tags
  • Additional accessories or original packaging

It’s worth exploring the app and taking note of which images you’re drawn to, then try to re-create that seller’s technique in your own styling and photography to cement your business’s brand. You can also find a lot of inspiration on Pinterest as well. 

2. Price your item.

As a Poshmark seller, it’s up to you to determine your item’s listing price (unlike other reselling apps, like The RealReal and thredUP, that take care of pricing for you). 

If you don’t have any experience in the retail space, this step may very well be the most complicated. But in reality, you can make pricing your items pretty simple by keeping the following tips in mind:

  1. Look around the marketplace to find out how other sellers have price similar items, and/or items from the same brand.
  2. Find the item’s original price. This will give you a marker of how much the item is worth in its best condition. (The app requires that you include the item’s original price in your listing, too.) 
  3. Be realistic about how your item’s wear, staining, or damage should affect your pricing.
  4. Factor in Poshmark’s consignment fees, and that customers are responsible for covering shipping costs. Strike the right balance between compensating for the cash you’ll need to relinquish on your sales, as well as what your buyers will realistically spring for. With that in mind, you can be a little more generous when pricing items from big-name and luxury brands.

Also keep in mind that Poshmark buyers are entitled to negotiate the cost, and they often do. Allow for some wiggle room in your listing price so you can accept a lower price than initially stated.

3. Create a listing.

You can create your Poshmark listing either on the app or on the web (but you’ll still have to have downloaded the app in order to access a web listing). Either way, the process is very straightforward.

Here’s how to create a listing directly in the app:

  1. Tap the “Sell” button.
  2. Upload up to eight pictures of your item.
  3. Fill out the details and a description of your item.
  4. Hit “Next” to share your listing with your Poshmark followers and/or on social media, if you choose.
  5. Tap “List” to push your listing live.

And here’s how to create a listing on the web:

  1. Sign in to the app, if you haven’t already.
  2. Click “Sell on Poshmark.”
  3. Drag-and-drop or upload your photos.
  4. Complete the item description.
  5. Click “Next” to list your item.

What’s most important to keep in mind is that you write a thorough and complete description of the item. Include its brand, size, color, material, and measurements, and be especially mindful of detailing any noticeable stains, wear, or damage to avoid misleading customers and potential disputes. 

If your item is new with tags, you can also add an NWT tag (aka “New With Tag”) to further incentivize buyers to pull the trigger on their purchase, and to justify an ostensibly higher listing price. And if you’re listing a luxury item, you should also list any authenticating documentation and additional accessories, like dust bags, that might have been included with your item.

Also, note that you can always edit your listing after it’s gone live by tapping the “Edit” button at the top right of the listing screen. 

selling on poshmark

4. Share your listing.

Once you’ve created your listing, you have the option of sharing your new item (aka sharing Posh Love) with your Poshmark followers—and we highly recommend taking advantage of that option. 

Sharing a listing sends that listing straight to your followers’ feeds, a bit like sharing an Instagram post. You can also share other Poshmark users’ listings to your followers. Both sharing your own listings and sharing the love on other sellers’ listings are important for forging a community on Poshmark and creating word-of-mouth marketing buzz. 

With more loyalists in your camp, you’ll have a better shot at selling your items quickly. You can also share your listing on Instagram, Pinterest, Facebook, Twitter, Tumblr, email, or SMS directly through the app to spread the word further.  

You can also share your listing to a Posh Party. Posh Parties are real-time shopping events hosted four times per day within the app. Each Party has a different theme, and they’re hosted by Poshmark sellers who choose their favorite listings—both their own and other Poshmark users’—for Party attendees to share, shop, and sell. 

Hosting or participating in Posh Parties is a valuable way for Poshmark sellers to forge that all-important community of fellow sellers and buyers (plus, they’re fun!). You can find out more about becoming a Posh Party host on Poshmark’s Posh Party FAQ page.   

5. Ship your item.

Poshmark makes shipping services relatively simple for sellers. Once you’ve made your sale, you’ll receive a sale confirmation email from Poshmark. A pre-addressed shipping label will be attached, which you’ll then print and affix to your packaging. Customers are responsible for covering shipping costs, so the label is prepaid, too. 

However, you’ll need to upgrade to an overweight shipping label if your package weighs over 5 pounds, and you’ll be responsible for paying a label upgrade fee, which ranges from $3.99 for a 6-pound package to $19.95 for a 10-pound package. These are additional fees to keep in mind when you’re pricing your item. 

You’ll need to package your item, so you’ll need to get the appropriate box or envelope. Poshmark recommends getting your packaging material for free from USPS, in which case you’ll need to get Priority Mail boxes or envelopes (Express Mail packaging isn’t permitted). Alternatively, you can use any standard brown box you have on hand.

6. Get paid.

To check up on your earnings, go to your account tab in the app and tap “My Balance.” There, you’ll see your credits, pending sales, and your redeemable cash, as well as your redemption history. 

To withdraw your redeemable earnings, hit “Redeemable” and choose to redeem either via direct deposit into your bank account or request a check. If you’re really serious about selling on Poshmark, we recommend opening a bank account to separate your business and personal finances

You can also use your earned cash to purchase items on Poshmark directly. If you’ve requested a check, it may take up to two weeks to receive your payment. Direct deposits usually take two to three business days to hit your account.

Remember that your redeemable earnings will be the price of your item, minus Poshmark’s fees. Luckily, those fees are super straightforward: For sales under $15, Poshmark takes a flat commission of $2.95 per sale. For sales over $15, Poshmark takes 20% commission, and you keep the remaining 80%. 

Luckily, too, Poshmark handles the payment process end-to-end, so you and your buyers don’t need to worry about trading sensitive payment and banking information. Poshmark also covers any credit card fees involved in the transaction. They also automatically calculate, collect, and remit applicable state and local sales taxes on your behalf.

Once you’ve begun to garner sales, you can check up on your current and past transactions with My Sales Report. If your sales history is too long to make sense of within the app, you can import the data to Google Sheets or Excel to create a pivot table. This now-legible table will help you more easily gain valuable business insights.

Top Tips for Selling on Poshmark

Selling on Poshmark is remarkably simple, but successfully selling on Poshmark takes a little more finesse than simply following the previous six steps. We’ve rounded up a few tips from experienced Poshmark sellers about how to glean the most value from the app (and that pile of old clothes and accessories in your closet).  

1. Good photos are key.

“Excellent pictures are important, especially when you’re trying to sell a competitive item or something more luxurious. Make sure to have great lighting, a nice background, and show off all angles of the item.” 

—Laurice, Poshmark seller and founder of ClothedUp (she’s sold over $5,000 worth of clothes and accessories on Poshmark alone!)

“I use a cell phone ring light that I bought from Amazon, and I take the picture of the item against a white poster board.”

Becky Beach, Poshmark Seller and Business Blogger

2. Market your item with popular brands in mind.

“If your item is similar to a name brand, such as a similar style to a Coach purse, then in your description or title, write ‘Leather Handbag—Looks Like a Coach,’ or something of that nature. This tactic can really increase your sales.”

—Becky Beach

3. Be as descriptive as possible.

“People want to know exactly what they’re getting, and often they’re searching for specific terms. Make sure to include the brand name, exact item name, item number, color description, any flaws, a link to the original item if you can find it, and any other information available in your product description.”

—Laurice

selling on poshmark

4. Keep an eye out for promotion opportunities.

“Utilize bundle discounts. Bundle discounts are a great option to offer buyers—they save money on shipping, and help you sell more items.”

—Laurice

Watch for promotion notifications. I sold three items within hours of listing and I believe a Sunday sale had a lot to do with that. On the day I listed, Poshmark sent a notification saying if you dropped your price by at least 10% they would notify all your ‘Likers’ and offer them free shipping if they ordered within six hours. Needless to say, I dropped my prices. Allow a little wiggle room in your prices for sitewide promotions.”

The Work At Home Wife

5. Target potential customers.

“Bring the buyers to you. After I list an item, I spend some time finding buyers. How? I do a search for the exact item I’m selling (same size, brand, style) or a similar style in the same brand and size. I start going through those listings and following everyone who has liked that item. That will send them a notification that I’m now following them. Hopefully, they will pop over to check out my closet and see that I have that item they like. Maybe at a better price. Maybe in better condition. Maybe they missed out on the first one and don’t want to miss out again!”

—The Work At Home Wife

How to Sell on Poshmark: The Bottom Line

Like most things in life, being successful at selling on Poshmark takes just a bit of practice and experience. In addition to following the advice of the Poshmark sellers above, we’d recommend simply spending time on the app, building a community of Poshmark users, paying close attention to the sellers you admire, and shopping for items yourself. 

It’s also worth looking at Poshmark’s data reports to understand current trends. The better you understand how the marketplace works and buyers’ preferences and behaviors, the better you’ll be able to market your own items. 

Caroline Goldstein

Contributing Writer at Fundera
Caroline is a former Fundera staff writer and current freelance writer, specializing in small business and finance. She has an MFA in fiction from New York University. She loves finding creative ways to help entrepreneurs grow.

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