Building a business website is a major decision for any business. Whether you’re looking to showcase your work, start a blog, or build an ecommerce enterprise, picking the right small business website builder is crucial. Squarespace is a popular option, but it’s also worth considering alternatives to Squarespace, too. Some of these Squarespace alternatives could be a better fit for your business depending on what features you need and what you want to spend.
Below, we’ll go through the top Squarespace alternatives for different types of businesses. Hopefully, this will provide you with a strong overview of the options available so you can make the best decision for your specific business.
In order to choose the best alternative to Squarespace, you should be very familiar with what Squarespace has to offer so you can compare the competitors. Here’s a quick overview of Squarespace and its features.
- Great templates: There’s a huge library of beautifully designed templates to choose from, sp you’re almost guaranteed to find something you love that looks great.
- Custom changes: If you have a little knowledge of HTML and CSS, some templates will allow you to make a more custom look.
- Ecommerce integration: Though not quite as powerful as a platform like Shopify, you can access ecommerce tools right out of the box.
- Content support: If you’re a content-heavy business, there are a lot of great templates for you to showcase a blog and content marketing skills.
- Finicky editor: Although Squarespace does have a drag-and-drop editor, it isn’t always the simplest to use.
- Pricing: Squarespace does come with a two-week free trial, but you might ultimately end up spending more with Squarespace than some other website builders on the market. Pricing for Squarespace’s plans ranges from $12 to $40 per month when paid annually.
- Slow page-load times: Due to their templates, Squarespace pages sometimes don’t load quite as fast as other editors—which is important to make sure customers don’t bounce.
Best Squarespace Alternatives for Building Your Website
There are lots of alternatives to Squarespace to consider. Below are eight options that may serve your business better than Squarespace based on their features or price.
A very popular website host for small businesses is Wix. One of their most substantial benefits is a dynamic free tier, but they also have several paid plans to choose from—both for website and ecommerce stores. Paid plans start at $13 per month and reach $500 per month for an enterprise ecommerce solution.
Wix can support a host of options for several industries and offer a wealth of templates to choose from. They are built to support blogs, online stores, services, communities, creative portfolios, and more. Their templates are automatically mobile-optimized and can be customized via a drag-and-drop editor.
Wix has some special features, too. They offer an artificial intelligence-based service that can help match you with the website that’s best for your type of business. They also can assist with logo design and SEO. You can set up your domain with them as well.
Wix is a strong contender for businesses that are just establishing themselves for the first time as well as considering upgrading their website to look more modern.
You probably know Shopify for their plug-and-play ecommerce platform, which is a popular option for setting up online stores. Shopify has evolved, however, to offer a comprehensive website service to small businesses. As you might expect, it should be a strong contender for businesses that want to set up online stores. By choosing Shopify, you also get their point of sale tools integrated right off the bat.
If you want to integrate Shopify with your existing website or Facebook store, you can choose the Shopify Lite plan for $9 per month. For a full-service Shopify plan, pricing starts at $29 per month and reaches $299. Of course, there’s also Shopify Plus if you have enterprise-level needs, pricing for which starts at $2,000 per month.
Less well known than both Squarespace and many of their competitors, Duda is a powerful website builder with a drag-and-drop editor that’s among the easiest to use on the market.
The most interesting—and potentially most powerful—part of Duda is the platform’s support for multiple languages. This is huge if you’re trying to reach international customers. Additionally, Duda supports dynamic features for different types of customers, meaning certain customers could see tailored offers or coupons while exploring your site.
Duda’s pricing is lower than Squarespace’s, but in order to unlock its most powerful features, you’ll generally have to upgrade to a higher tier. Their plans range from $14 to $44 per month when billed annually.
If you want to focus on content creation or build a truly customized website, WordPress is an industry leader. You might not believe it, but some of the largest sites on the internet are built on WordPress. The sky is quite literally the limit when it comes to WordPress websites; you can build anything you want. However, you or someone on your team will need developer knowledge to be able to use this platform properly and all routine site upkeep and maintenance will fall to you. In comparison, fully hosted platforms like Squarespace take care of these elements for you.
WordPress is free to download, which makes it a unique option. However, before you get too excited thinking you’ve found a free Squarespace alternative, there are still several costs to consider when building a WordPress website, from web hosting to paid add-ons and plugins, not to mention developer resources (if you don’t already have these in-house).
If ease is top of mind for you as you search for a Squarespace alternative, then Weebly should be a strong consideration. Out of all of the website builders for small businesses, Weebly is the simplest, which means you can quickly get up and running with your site. They also have a free tier, which could be appealing.
There are lots of Weebly templates available and they’re geared toward ecommerce and online stores. There’s also nice automatic SEO integration. If you know a little CSS and HTML, you may be able to customize your site as you’d like. However, if you’re looking for something a little more sophisticated and custom, you might want to look elsewhere.
One of the reasons Zyro is loved as a website builder is because of their pricing: Along with their free version, the top tier is only a few dollars a month. This makes Zyro a great free Squarespace alternative—or, if you choose their paid plan, a significantly cheaper option. It’s important to note, though, that these plans do not offer ecommerce functionality. However, two ecommerce plans are in the works.
Even as an emerging platform, Zyro has a lot to offer. Most notably, they have a suite of tools that are driven by artificial intelligence, which can put your business on the cutting edge. If you’re in the game for the first time, Zyro is also fairly easy and intuitive to use—the AI interface helps move you through the process at a pro-level.
It’s simple to make changes with Zyro, and it’s mobile-optimized out of the box. Their templates are sleek, and you’ll even get access to a free library of royalty-free images.
Though newer than some Squarespace alternatives, Pagecloud is quickly becoming a fan favorite for their powerful design and editing functionality. Of the Squarespace alternatives, Pagecloud is among the most different—the platform is very flexible to design and quite a bit simpler.
Something interesting about Pagecloud that’s worth considering as you scale your business is their seamless integration with apps including Shopify, MailChimp, Open Table, and more. Consider the services that your business uses most and check if Pagecloud has an automatic integration—it could be a big reason you choose Pagecloud over Squarespace.
Keep in mind, that while Pagecloud is not created specifically for ecommerce, you can add this functionality through integrations. However, this will also add to the cost of creating and maintaining your website. Pagecloud plans are either $20 or $50 per month when billed annually.
As you’re doing your research into website builders for your small business, you might find that you don’t even need as much as many of these platforms offer. If you’re just making sure that your site has an online presence and you don’t want to spend too much, a one-page website could do the trick. That’s where a platform like Strikingly comes in.
Editing is easy, and you get a domain name in the process. It’s also mobile-optimized, which can be great for those looking to make an impression across multiple devices. There’s one important caveat to consider, though: Your Strikingly website will have ads unless you upgrade to a higher-tiered plan. They have a forever free plan to consider; additionally, their paid plans range from $8 to $49 per month when billed annually.
How to Choose a Squarespace Alternative
As you’re looking through your Squarespace alternatives, you want to keep in mind what you actually need in a website—not which service offers the most features or is the least expensive. A platform that’s great for one business might not be the best for you—after all, every business owner has needs that are unique to their enterprise.
For instance, is having integrated ecommerce the most important to you? Or do you need to show off a portfolio of your work as a service provider? Here are some tips to consider as you weigh your options.
Take Advantage of Free Trials
Many Squarespace alternatives and other small business website-building platforms offer free trials that can help you figure out whether or not the platform you’re considering is a good fit for your needs. As you’re considering alternatives to Squarespace, look out for free trials, which can be a big factor for making a final decision about which website builder to use.
Not to mention, there are several free Squarespace alternatives. In this case, it doesn’t hurt to start using the plan before deciding if it’s right for your business, as it will cost you nothing.
Think About SEO
You’ve probably heard the term “search engine optimization” before. It means helping search engines better see your page when people search for terms relevant to your business. This can be a crucial key in helping your page get discovered by first-time customers, and also making sure that those searching for you directly can find your page quickly and easily.
Many web platforms provide strong, built-in tools to help automatically boost your SEO. It’s a crucial thing to look for when you’re reviewing your Squarespace alternatives. (You should still make sure you review in-depth guides for SEO strategy for small businesses since having an SEO-friendly website builder is only the first step in getting to the top.)
The Bottom Line
Choosing the best web host for your business, whether it’s Squarespace or a Squarespace alternative, needs to be a decision that is specially tailored to your business. Consider the features a platform affords you as well as price.
Remember that even though one platform might be more expensive than another, you could end up covering the difference with stronger sales. You might want to explore several options before making a final decision, but the good news is that with so many options out there, you’re bound to find the right one for your business.
Christine Aebischer is an editor at Fundera.
Prior to Fundera, Christine was an editor at the financial planning startup LearnVest and its parent company, Northwestern Mutual. There she wrote and edited on topics such as debt, budgeting, insurance, taxes, investing, and retirement. She has written for print and online on topics ranging from personal finance to luxury real estate.