With 2014 off and running, small businesses in the US are generally upbeat and looking forward to continued growth in the coming year. In the course of their success, many have established a set of tips and tricks to keep them prospering. We thought we’d share some of them with you to help with surviving as a small business owner.
Consumers can be a perceptive bunch. As such, businesses, especially in rural areas, must realize the importance of utilizing local manufacturers, distributors, and growers whenever possible. The benefit of going local is not only in strengthening the local economy but also in enhancing your small business’ brand. Say you are a restaurant owner looking to buy new kitchenware; if a manufacturer of kitchenware is in the next town over and is well respected, consider buying from them. On top of getting great kitchenware, you will also be able to make a statement that you can put on your website, a sticker on your physical store’s entrance or one at the register that you are a business that supports local business.
As a business owner, you have a lot of opportunities to explore on a daily basis. Think about it – everything from launching a new marketing campaign to optimizing the store layout to hiring new employees… It can be overwhelming and is quite easy to get distracted and lost. Remember to prioritize and collaborate with other members of your business team. By planning, collaborating and executing you’ll achieve prosperity.
Giving is the Key to Growing
Over time, you have developed a network. This network includes friends, family, employees, customers and other small business owners. Consider creating an association for like-minded business people in your community. It can offer countless opportunities to share business advice as well as to grow your own business. Utilize your association for enhancing customer relationships, sponsoring after school programs, or even supporting single mothers with special pricing. Get creative and watch your business grow and thrive.
Always Be Looking
As a small business entrepreneur, you need to be resourceful. Bootstrapping is often necessary when starting out and every opportunity counts. Therefore, always stay alert and resourceful, and don’t hesitate to pounce on opportunities as they appear. The good thing about small businesses is there isn’t a lot of bureaucracy preventing you from getting things done.
Finally, while all might not come through for you right away, if you remain vigilant, it will work out in the long run.