Here’s Where Undeniable Great Business Ideas Come From

Ben Rashkovich

Ben Rashkovich

Content Strategy Manager at Fundera
Ben is a former content strategy manager at Fundera. He has a bachelor's degree in English literature and is currently enrolled in Yale Law School. Ben has also written for eBay's curatorial team.
Ben Rashkovich

Every small business starts from a single great idea.

Ideas are a crucial part of our success as entrepreneurs: they fuel our work and unlock opportunities for growth. But where do they come from, and how can we attract more of those flashes of inspiration? What makes a good idea strike?

That’s the question author Steven Johnson explores in his book, Where Good Ideas Come From. Through his research, Steven uncovered that great ideas don’t typically strike lucky entrepreneurs at random—that while “luck” is a part of it, inspiration also depends on a perfect storm of creativity and connection. As Steven explains, “Chance favors the connected mind.”

Take a look at this inspiring animation for more of Steven’s insights into how and why ideas take root—it might just be the flash of inspiration that sets off your next great idea.

Editorial Note: Fundera exists to help you make better business decisions. That’s why we make sure our editorial integrity isn’t influenced by our own business. The opinions, analyses, reviews, or recommendations in this article are those of our editorial team alone. They haven’t been reviewed, approved, or otherwise endorsed by any of the companies mentioned above. Learn more about our editorial process and how we make money here.
Ben Rashkovich

Ben Rashkovich

Content Strategy Manager at Fundera
Ben is a former content strategy manager at Fundera. He has a bachelor's degree in English literature and is currently enrolled in Yale Law School. Ben has also written for eBay's curatorial team.
Ben Rashkovich

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