Every small business starts from a single great idea.
Ideas are a crucial part of our success as entrepreneurs: they fuel our work and unlock opportunities for growth. But where do they come from, and how can we attract more of those flashes of inspiration? What makes a good idea strike?
That’s the question author Steven Johnson explores in his book, Where Good Ideas Come From. Through his research, Steven uncovered that great ideas don’t typically strike lucky entrepreneurs at random—that while “luck” is a part of it, inspiration also depends on a perfect storm of creativity and connection. As Steven explains, “Chance favors the connected mind.”
Take a look at this inspiring animation for more of Steven’s insights into how and why ideas take root—it might just be the flash of inspiration that sets off your next great idea.