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Wix Review 2020: Features, Pricing, Top Alternatives

Editorial Note: Fundera exists to help you make better business decisions. That’s why we make sure our editorial integrity isn’t influenced by our own business. The opinions, analyses, reviews, or recommendations in this article are those of our editorial team alone.

Whether you’re looking to start an ecommerce business or simply develop a digital presence for your brick-and-mortar store, the first step you’ll need to take is to create a business website. Luckily, there are a number of e-commerce platforms on the market that allow you to do just that, regardless of your technical knowledge or skill level. One of the most popular of these website builders is Wix, which services over 150 million users in 190 countries. Wix is known for their ease of use, breadth of features, and functionality for professionals and businesses alike.

Is Wix the right website builder for your business? This Wix review is here to help you decide. Taking into consideration the vast capabilities of the Wix platform, we’ll break down the different ways you can create a business website with Wix, the variety of features available, and pricing plans based on your needs. We’ll also explore top Wix alternatives so that you a full sense of the options you have when trying to decide the best platform for your business.

Wix Review: The Basics

At its core, Wix is a website builder that enables you to design, customize, and launch a website—whether to promote your business online, manage events and sell tickets, or even start an ecommerce store. Wix offers services for both individuals and businesses that can provide you with the specific website functionality you require. With Wix, you’ll receive secure web hosting, a domain name for your site, and the ability to manage the whole of your website in one place. You can use Wix for free, as well as opt for one of their premium website or business plans, which will further expand your capabilities. You’ll also be able to choose from three different web builder options depending on your needs and development knowledge.

Wix Web Editor

The Wix Web Editor is Wix’s classic drag-and-drop website builder. With this editor, you can choose from over 500 templates (including those specifically designed for different businesses) and use the drag-and-drop functionality to customize your design to meet your business’s needs, all without any technical or coding knowledge.

The Wix Web Editor also includes SEO tools, media galleries, and advanced design features—like animation, video backgrounds, and scroll effects—as well as unlimited fonts. All of the websites built with this editor are optimized for mobile and can connect to the hundreds of apps in the Wix App Market.


If you want to make the process of creating a website even easier, you can choose to utilize Wix ADI. Wix ADI is an artificial design intelligence that will design a completely unique website for you after you’ve answered a few simple questions. With Wix ADI, you’ll receive a tailor-made website that you can completely customize using advanced editing options after ADI builds the initial site. Throughout the building process, the Wix ADI will give you access to helpful tips and common actions with each step.

Like with the Wix Web Editor, websites created using Wix ADI are automatically optimized for mobile and have built-in SEO.

Corvid by Wix

Finally, if you have the technical knowledge and want to code and customize your website using Wix as your basis, you can work with Corvid by Wix. Corvid is an open development platform that allows you to work in the Corvid online integrated development environment and use their APIs to create, modify, and launch your web project on the Wix cloud. Unlike the Wix Editor and Wix ADI, this option is designed for those who have more advanced web experience.

This being said, Corvid by Wix gives you the ability to utilize a visual builder for front-end development, use an integrated database to maintain and present content, connect to third-party APIs, and truly customize your user experience with Corvid’s APIs for business and marketing tools.

Wix Review: Features

Regardless of which of the three methods you choose to build your website with Wix, this platform will provide you with an expansive feature set, including both general features and those specifically geared towards running your business operations using Wix. In fact, according to their website, Wix has over 1,000 innovative features for you to use. Keeping that in mind, let’s explore some of the core functions Wix offers:

General Wix Features

As we explained above, signing up for an account with Wix will allow you to build a website for your business, using whichever of the available methods you prefer. If you use Wix for free, you’ll receive a Wix subdomain, although you have the ability to create a custom one or use one you already own with Wix’s premium plan offerings (as we’ll see later). All Wix websites are SSL Certified and hosted securely by Wix—therefore you always have online access to your website as well as access using the Wix mobile app.

Additionally, Wix includes web analytics tracking, contact management, a Wix chat tool, social media and email marketing connections, and member login functionality. Furthermore, as we mentioned previously, Wix gives you access to hundreds of free and paid add-ons available in the Wix App Market—including analytics, business management, design, marketing, and social tools. For support with your business’s website, Wix offers a robust Help Center on their site where you can browse documentation and FAQs, watch tutorials, or open a support ticket.

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Business-Specific Wix Features

To help you create a website that meets your business needs, Wix provides a variety of specific features particularly for businesses.

Wix Stores

Wix Stores is the equivalent of your traditional ecommerce platform. With Wix Stores, you have the ability to create your own online store where you can display and sell digital or physical goods. Wix Stores allows you to accept payments from customers, track your orders and inventory, offer coupons and discounts, and set customized tax and shipping rules.

Wix Bookings

Wix Bookings gives service-based businesses the opportunity to offer a variety of different services directly from their business website. These businesses can list their availability for clients to book online, accept payments, sync bookings with Google Calendar, and send clients automatic email reminders. You can use Wix Bookings online as well as through the Wix mobile app.

Wix Blog

With the Wix Blog, you can create and edit blog posts to your website, as well as use blog tools to manage comments and share on social. The Wix Blog gives you the capability to add multiple writers, giving them permission to write and manage posts. Additionally, the Wix Blog can be fully managed with the mobile app as well as with your Wix account online.

Wix Music

If you produce or sell your own music, Wix Music allows you to utilize a customizable music player to showcase your albums, tracks, and playlists. Customers can listen and purchase your music directly from your website. Plus, Wix Music offers advanced stats to track which songs are getting the most plays, downloads, and purchases.

Wix Photography

Wix Photography allows you to display your images, videos, and text in over 30 different galleries. You can set the quality and sharpness of your photos sitewide and protect images with a built-in watermark and password.

Wix Video

With Wix Video, you can create a video showcase, managing and customizing your own branded video channel. Wix Video allows you to upload videos from anywhere—including your computer, YouTube, Vimeo, and Facebook. You also can use Wix Video to sell, rent, or offer monthly subscriptions to your video channel.

Wix Events

If your business hosts events, you can use Wix Events to manage listings, invitations, and RSVPs on your website. You can also use Wix Events to send email invites, allow guests to register, and keep track of your guest list. Additionally, Wix Events gives you the ability to actually sell tickets—setting a price and connecting payment methods for customers to complete their purchase.

Wix Restaurants

Wix Restaurants gives you the ability to promote your restaurant and offer online ordering and reservations from your business website. You can add and customize your restaurant menu, including images and prices. In addition, you can accept delivery or pickup orders, as well as allow customers to book a table online and receive an automatic confirmation email.

Premium Wix Features

As we briefly mentioned earlier, you can choose to use Wix for free or purchase one of their premium plans. Wix offers four website premium plans as well as four business premium plans. With the premium plans for both website and business, you’ll receive added functionality as the plan prices increase (as we’ll explain in our pricing section below). Generally, however, all the website-category premium plans and the business-category premium plans each have a respective set of included features:

Premium Website Features

All four of Wix’s premium website plans give you the ability to connect a custom domain, increased storage and bandwidth, Google Analytics integration, premium customer support, and a customized favicon—which is a unique icon for your browser tab. The premium website plans also allow you to remove Wix ads from your site.

Premium Business Features

For all of the premium business plans, Wix gives you the capability to accept online payments of your choice without commission. These plans also allow you to connect a custom domain, remove Wix ads, integrate with Google Analytics, and utilize increased storage. Furthermore, all of the premium business plans offer unlimited bandwidth, as well as ad vouchers and additional included web tools.

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Wix Pricing

Perhaps one of the best parts of Wix is that you can create a website using their platform, completely free. If you sign up for a free Wix account, you’ll have access to all of the general features you need to develop and launch a website for your business. Additionally, you’ll be able to expand your functionality using any of the compatible free tools (or paid, if you choose) in the Wix App Market.

However, if you’re looking to use your business website for anything other than basic digital promotion, you’re probably going to want to look at the Wix Premium Plans. As we mentioned earlier, Wix offers a total of eight premium plans, four for general websites and four for businesses. Each of these eight plans are priced out as monthly subscription-based fees and included additional website functionalities as you progress with the higher level plans. Plus, Wix allows you to try any of their paid plans for 14 days and offers a money back guarantee if you’re not 100% satisfied.

Website Premium Plans Pricing

The four website premium plans range from $13 per month to $39 per month, as you can see in the photo below. It’s important to note, however, the prices displayed are for yearly subscriptions which Wix charges in full at the time of purchase. Additionally, as we explained in regards to premium features, each of these plans allows you to connect your own domain, remove Wix ads, and offers increased storage and bandwidth. Furthermore, as you get to the Unlimited plan and above, Wix includes ad vouchers and additional website apps and tools.

Wix review website premium plans pricing

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Business Premium Plans Pricing

The four business premium plans start at a higher monthly price point than the website premium plans. Like the website plans, however, Wix lists the pricing for their business plans with a monthly rate even though these rates are based on annual subscriptions and again, are charged in full at the time of purchase. Keeping this in mind then, the Business Basic plan costs $23 per month, the Business Unlimited costs $27 per month, and the Business VIP costs $47 per month. Finally, for large businesses, you can get Wix’s Enterprise solution at $500 per month. Although the premium business plans have many of the same added functionalities of the premium website offerings, the biggest difference is the ability to accept online payments. None of the website plans have this capability, whereas all of the business plans do. Additionally, all of the business plans have unlimited bandwidth and more storage capacity than their website counterparts.

Furthermore, all of the premium business plans offer online payments commission free, meaning you’ll only have to pay processing fees from the payment gateway (PayPal, Stripe, etc.) you choose to work with. If you don’t already work with a payment gateway, you can also choose to use Wix Payments, Wix’s in-house payment provider. With Wix Payments, you’ll pay a flat-rate of 2.9% + $0.30 per transaction.

Wix review business premium plans pricing

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Wix Review: Pros

With everything Wix has to offer, there are certainly reasons why this might be the right website platform for your business. Here are a few of the most noteworthy benefits of Wix:

Ease of Use

If you read any customer reviews on the internet, you’re more than likely going to find users talk about how easy it is to build a website using Wix. In fact, this is probably the comment that you’ll see again and again when it comes to positive customer reviews. Many users report that with little to no website building experience, they were able to quickly and easily use Wix to create the website they needed. With their Web Editor and ADI, Wix in fact caters specifically to these kinds of users, providing them with accessible tools that not only make the web-building process simple, but offers a variety of options—so that you can customize your site in terms of both design and functionality.

Vast Feature Set

Whether a free Wix account or a paid, premium plan, Wix offers an unparalleled amount of features and options for business owners to choose from. You can decide what kind of builder you want to use to create your site and pick from 500 different design templates—taking into consideration your business type and the purpose you want your website to serve. Additionally, a Wix account not only includes the essential features you need to set up and maintain a website, but also offers specific options for ecommerce, service-based businesses, blogs, and more. Furthermore, Wix gives you access to the numerous add-ons available in the Wix App Market, allowing you to adjust your site and increase your functionality as you so choose.


As a small business owner, you’re probably looking for the most cost-effective way to create a website. One of the most impressive benefits, therefore, is everything you can do with a free Wix account. As we’ve explained, you’ll not only be able to build and customize your website, but you’ll have access to a variety of tools and integrations as well. Although you’ll need a business premium plan if you want to actually sell online, for most other business purposes, you’ll be able to create and operate your site completely free, or at the very least, at a low annual cost.

Wix Review: Cons

Although there are significant benefits associated with using Wix, there are also drawbacks to consider as well. Here are a few:

Overwhelming Options

Although we listed Wix’s vast feature set as a positive aspect of their platform, it seems only fair that we consider it a negative as well. Let’s explain: First, the sheer amount of options to choose from can be overwhelming as a small business owner, especially if you don’t know exactly what you want, or conversely, if you know exactly what you want and then have trouble finding it. Additionally, if you don’t have much experience with website building, you might find it burdensome to have to make so many decisions throughout the process and would prefer to have less, more defined offerings to choose from. Furthermore, if you’re looking to build a small business website for a very specific purpose, like to start an ecommerce store, there might be more specialized offerings on the market, as opposed to this all-encompassing solution, that will meet your needs in a more succinct way.


Once again, the price of Wix can only be considered a benefit depending on your particular business and what you need out of a website platform. Although you do indeed receive significant functionality with a free Wix account, there are also important business features that require opting for a paid premium plan. Most notably, perhaps, is the ability to accept credit cards and other payment methods on your website—meaning if you need this capability, you’ll at the very least have to purchase the Business Basic plan. Even though the listed $23 per month doesn’t seem like much, when you consider other alternatives, like Weebly or Shopify, for example, you can get more business capabilities for a very similar cost. Similarly, if you’re interested particularly in creating an ecommerce store, you can probably find a more specialized platform provider—who can give you more of the tools you need for an online business at a comparable or even lower cost.

Lack of Customer Support

Just as usability is mentioned most prevalently in positive online reviews, the lack of customer support, or problems with existing support, is probably the most frequent negative that users describe. Although Wix has a customer support line you can call, customers complain that it’s difficult to get ahold of them, the service you receive is unhelpful, and that there should be more options for support. Additionally, and perhaps more concerningly, in 2019 there has been an uptick in negative reviews online with users writing that Wix has been billing them erroneously, cancelling accounts without notice, and not complying with requests they make. Considering the recent frequency of reviews of this nature, you’ll certainly want to take this into account when deciding whether to use Wix for your business website.

Wix review business owner building website

Top Wix Alternatives

Before you decide to use Wix to build your website, you’ll want to consider other options that are available to you to see if there might be a service that better fulfills your business needs. Here are two top Wix alternatives:


If you’re looking at for the specific purpose to create a business website (and not necessarily for ecommerce) you might look into Weebly as another solution. Weebly is another big player in the web-building space and also known for their free accounts and ease of use. With Weebly, you have many of the same tools you get with Wix—you can choose from a variety of different themes and use a drag-and-drop builder to customize your site. A notable difference with Weebly in comparison to Wix is that you have the ability to change your theme once you’ve launched your site. This is something you cannot do with Wix templates and a problematic point mentioned in many reviews. Weebly also provides web hosting, SSL security, and gives you the ability to buy a domain as well as use one you already own.

Additionally, Weebly allows you to manage your website from their mobile app, integrate with third-party tools, and incorporate photos, videos, SEO, and more into your site. As we mentioned, you can use Weebly for free or, like with Wix, you can choose to upgrade to a premium plan to increase your capabilities. Weebly offers four premium plans that range in price from $5 to $38 per month. It should be noted that if you choose the “Pro” plan, you’ll pay $12 per month and receive shopping cart functionality as well as the ability to accept online payments. This is much more inexpensive than Wix’s $23 per month Business Basic plan, which is the lowest price plan they offer to give you payment processing capabilities. This being said, Weebly offers additional ecommerce tools with their two higher level business plans—and their ecommerce, in fact, is actually run by Square. Finally, Weebly offers many more options for customer support as even their free plan includes a community forum as well as chat and email support.


On the other hand, if you’re looking to create a business website more specifically for ecommerce capabilities, you’ll want to consider Shopify as an alternative to Wix. Whereas we might say that Wix is a website platform that can have ecommerce functionalities, we’d say Shopify is first and foremost an ecommerce platform that also gives you a business website. As such, Shopify is one of the most popular ecommerce providers on the market, known for its usability, customization abilities, and diverse integration options.

Like Wix, when you use Shopify, you receive web hosting and security, domain name options, and the ability to create your store using an intuitive web builder. In fact, Wix and Shopify share many of the same general features—Shopify, however, offers much greater capabilities when it comes to ecommerce—with advanced tools for shopping carts, inventory, order, and customer management, as well as marketing and analytics. Additionally, all Shopify plans give you the capability to accept online payments, although it should be noted that Shopify does not offer a free account. Basic Shopify, however, costs $29 per month and includes your ecommerce website, a blog, 24/7 customer support, and more. If therefore, you’re comparing Wix vs. Shopify for ecommerce, you’re probably going to find the Basic Shopify plan much more suited for you needs than the Wix Business Basic or Business Unlimited plans will be (even though it’s slightly more expensive).

Wix Review: The Bottom Line

At the end of the day, deciding whether Wix is the right platform for your business will depend on what exactly you’re looking for and you need from a website builder. If you want to quickly and easily create a business website for free, there’s no doubt that you’ll be able to do so with Wix. By all accounts, Wix is an affordable and useful tool for developing a customized website that can work for your business. However, if you’re looking specifically to create an ecommerce store, or have some ecommerce capabilities on your website, it seems like there are other options on the market, like Shopify, that will be a better fit for this purpose. Ultimately, since Wix and other similar web tools have such vast offerings, you’ll have to consider if using them is the most effective and efficient way to run your business website or if it’d be better to look further into more specialized services.

Randa Kriss

Randa Kriss

Randa Kriss is a staff writer at Fundera, where she specializes in reviewing small business products, software, and services. Randa has written hundreds of reviews across a wide swath of business topics including ecommerce, merchant services, accounting, credit cards, bank accounts, loan products, and payroll and human resources solutions. She has also written for PeopleKeep, Zoho, KNF&T Staffing, and Planted. Randa has a bachelor’s degree in English and Spanish from Iona College. Email: