Wix vs. Squarespace: Which Is Best for Your Business?

When setting up a website for your small business—whether a simple portfolio or ecommerce enterprise—there are plenty of options from which you can choose. A common decision small business owners have to make is choosing between Wix vs. Squarespace for their website building needs.

Both Wix and Squarespace are well-known for offering simple pricing, easy-to-use features, helpful integrations, and a library of elegant templates for almost every kind of business. They’re functional, expandable, and give business owners plenty of control over the look and feel of their site. This Wix vs. Squarespace comparison can help you decide which is best for your business.

Wix vs. Squarespace: Overview

There’s a fair amount of overlap between Wix and Squarespace, as well as other site-building platforms on the market. If you’re choosing between Wix vs. Squarespace both offer many of the same core capabilities, but with some nuanced differences. To start, let’s take a look at an overview of each platform.

Wix Overview

If you’re new to web design, Wix can be a great option for getting comfortable without getting in over your head. Wix is straightforward, inexpensive (especially if you don’t need ecommerce capabilities), and places heavier emphasis on function rather than form. The Wix platform offers over 500 customizable templates that make it easy for users to create a custom experience for their site—so you can find the right design for your business and be able to customize it to be unique to you.

With Wix, you can get up and running quickly and with minimal fuss. There are three ways to create a website with Wix: their drag-and-drop web editor; artificial design intelligence known as Wix ADI, which will build a site for you; and Corvid by Wix, an open development platform meant for people with coding experience. So, no matter your skill level or expertise, you can find the perfect way to build your site with Wix.

Squarespace Overview

On the other hand, Squarespace is among the most popular website builders on the market, and with good reason. The platform makes it easy to not only build a website but also make one that’s visually stunning and eminently usable. Getting set up takes a matter of minutes, and you can get the basics of your site together in an afternoon’s worth of time (or less, depending on your needs). 

More than anything, Squarespace is known for their library of stunning, modern website templates that work for just about any kind of business. These templates are all highly customizable as well, which means you won’t end up with a cookie-cutter site despite being able to take advantage of pre-packaged designs. 

Wix vs. Squarespace: Pricing

One obvious difference between Wix and Squarespace are the number of plans each platform offers, as well as their cost. Wix, unlike Squarespace, offers a free starter plan. Wix also offers eight paid plans, compared to Squarespace’s four. 

Wix Plans and Pricing

Wix has some of the most versatile pricing around, offering a free introductory-level plan as well as paid monthly plans that offer increasing levels of support and service. You’re likely to find a subscription tier that works for your needs—both in terms of budget and must-have features. 

Wix’s free option is a pro compared to Squarespace, but comes with some pretty significant limitations. First, there’s no top-level domain included. That means you won’t be able to purchase your own custom website name, and your web address will include “.wix.com” within its address—not necessarily the most professional look for a business. Plus, the free Wix plan places ads on your site, which is certainly less than ideal for the long haul. If you’re looking to test out features within the Wix system, however, this is a great way to explore without having to pay first. You can transition your free version into a paid version easily if you decide to stay with the Wix platform.

Beyond the free version of Wix, the platform defines its two categories of services as “Website” and “Business and Ecommerce,” which decides what kinds of features are baked into your account. The website plans offer varying levels of customization and support and can work for most businesses that aren’t looking to sell their products online. Business and Ecommerce options, on the other hand, are needed if you want to sell online

Wix Website Plans

Combo Unlimited Pro VIP
Pricing
$13 per month
$17 per month
$22 per month
$39 per month
Best For
Personal use
Entrepreneurs and freelancers
Complete online branding
First priority support
Bandwidth
2GB
Unlimited
Unlimited
Unlimited
Storage
3GB
10GB
20GB
20GB
Features
-Free domain for first year
-Remove Wix ads
-30 video minutes
-60 video minutes
-$300 ad vouchers
-Site booster app
-Visitor analytics app
-2 video hours
-Events calendar
-Professional logo
-Social media logo files
-Priority response
-VIP support

Wix Ecommerce Plans

Business Basic Business Unlimited Business VIP Enterprise
Pricing
$23 per month
$27 per month
$49 per month
$500 per month
Best For
Small businesses that need to accept online payments with few frills
Growing businesses looking for greater functionality
Businesses needing priority support
Enterprise-level businesses looking for end-to-end business solution
Bandwidth
Unlimited
Unlimited
Unlimited
Unlimited
Storage
20GB
35GB
50GB
Custom
Features
-Free domain for first year
-Remove Wix ads
-5 video hours
-Google Analytics
-$300 ad vouchers
-Site booster app
-Visitor analytics app
-10 video hours
-Professional logo
-Social media logo files
-Unlimited video hours
-Priority response
-VIP support
-Support of Wix pros to build and scale your website
-Advanced maintenance and infrastructure audit
-Dedicated account manager
-Advanced web protection features
-Access to industry experts

Squarespace Plans and Pricing

Unlike Wix, Squarespace doesn’t offer a free version of their web hosting and design product. They do, however, offer a 14-day trial to help prospective users try out the tools and designs before committing to one of their paid packages. The free trial offers up the majority of the platform’s tools for experimentation, although it omits more nuanced ecommerce capabilities for obvious reasons. 

Even though there’s no free Squarespace option available, the paid plans are priced competitively and line up well with the services each of them provides. 

Squarespace Pricing

Personal Business Basic Commerce Advanced Commerce
Pricing
$12 per month with annual subscription or $16 month-to-month
$18 per month with annual subscription or $26 month-to-month
$26 per month with annual subscription or $30 month-to-month
$40 per month with annual subscription or $46 month-to-month
Ecommerce Functionality?
No
Yes
Yes
Yes
Transaction Fees
N/A
3%
0%
0%
Contributors
2
Unlimited
Unlimited
Unlimited
Features
-Unlimited bandwidth and storage
-SSL security
-SEO features
-Basic website metrics
-Squarespace extensions
-Custom email from Google
-Premium integrations and blocks
-CSS and Javascript customization option
-Advanced analytics
-$100 Google Adwords credits
-Promotional pop-ups and banners
-Accept donations
-Point of sale
-Customer accounts
-Checkout on your domain
-Ecommerce analytics
-Merchandising tools
-Products on Instagram
-Abandoned cart recovery
-Sell subscriptions
-Advanced shipping options
-Advanced discounts
-Commerce APIs
-Limited availability levels

Wix vs. Squarespace: Design Features

As you’ve likely concluded, both Wix and Squarespace are best-suited for businesses that don’t have major ecommerce needs. If ecommerce is your top priority, you’d be better served with an ecommerce platform like Shopify, BigCommerce, Volusion, or WooCommerce (if you run a website on WordPress).

However, if you’re looking to create a visually appealing website to showcase your business, you’re in the right place. As such, the design features of both Wix and Squarespace may be a deciding factor for you. Let’s take a closer look.

Wix Design Features

Most people who venture into creating their own small business website for the first time are apprehensive about two major tasks: navigating through their site’s back-end system to get things up and running and picking a design that reflects what their brand is all about. In this regard, Wix has plenty to offer. You can use the Wix publishing platform to choose from more than 500 design themes, each offering a mobile-friendly version built-in without any additional work required on your end. Each template comes with drag-and-drop tools to help you put your content exactly where you want it.

Wix’s slate of templates includes specific themes designed for different kinds of businesses and projects. This includes restaurant websites, real estate pages, salons, ticket sales, and more. The variety of specialized templates can make it easier to pick the right design for your business by whittling down your options. Be careful, however, as Wix doesn’t support on-the-fly template swapping. This means you can’t build your site and swap out the underlying template for something else, leaving your content intact. You’ll have to start over anytime you want to make a theme change, which can be a limiting factor.

Squarespace Design Features

Plenty of template-based website providers offer different designs and site-building tools designed to take the challenge out of getting your webpage off the ground. In reality, however, many of these providers offer a less-than-intuitive design interface. Squarespace lives up to its claim of making it easy to get a beautiful site up and running. The robust library of templates will give you a variety of options for your website; plus, each of them offer significant customization options that help you make your site your own. You can change colors, fonts, text and image placement, and heaps more.

Squarespace’s back-end tools are simple as well. Publishing a new page is as simple as picking out the design elements you need, uploading imagery, and writing text. From there, you can move elements around to create a page that matches exactly what your vision is. Other platforms can constrain your design options to what their platform is capable of providing. This is rarely the case with Squarespace’s best-in-class design tools. Better still, you can change templates on the fly without having to completely rewrite the content on your site.

How to Choose Between Wix vs. Squarespace

Both Wix and Squarespace offer a ton of benefits for business owners who want to make a splash with a modern, sleek, and functional website. Where they truly differ is price, design capabilities, and ease of use. 

Wix is a great option for business owners on a budget, as they have a completely free option. Plus, their paid plans are on par, if not cheaper, than Squarespace. Furthermore, Wix is best for beginners who want to easily create a website. Besides their easy drag-and-drop editor, they have additional methods by which to build your site, giving you a great deal of flexibility.  

Squarespace, on the other hand, offers the most visually appealing templates, making this the best choice for image-driven brands. While slightly more complicated than Wix, it’s still an easy-to-use platform that can help you create a website in a matter of hours. Plus, Squarespace offers more robust SEO tools, which can help you better optimize your site to be found in search.

Ultimately, the right choice in the Wix vs. Squarespace debate comes down to your own specific needs, comfort, and interest in building out a site that matches your business. Since Wix offers a free plan and Squarespace offers a 14-day trial, you can play around with both platforms, risk-free, to decide which is best for your business.

Christine Aebischer

Christine Aebischer is an editor at Fundera.

Prior to Fundera, Christine was an editor at the financial planning startup LearnVest and its parent company, Northwestern Mutual. There she wrote and edited on topics such as debt, budgeting, insurance, taxes, investing, and retirement. She has written for print and online on topics ranging from personal finance to luxury real estate.

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