Ready to build a website for your existing business, or looking to launch a new ecommerce enterprise? You’ve no doubt run across the names Wix and WordPress. Both are top-rated website platforms powering millions of businesses worldwide. However, a head-to-head Wix vs. WordPress match-up uncovers many differences between the two. Which is best depends on your particular business needs.
Deciding whether Wix vs. WordPress is best for your business really comes down to how much time you plan to spend learning a platform and maintaining your website. How your website fits into your overall business goals is also a major factor. Is it a simple marketing tool for your offline business, an online sales tool to expand your brick-and-mortar store, or the cornerstone of your online brand?
Each platform can be used for virtually every type of business, online and off. However, they differ greatly when it comes to ease of use, customization, expandability, customer support—and, in many cases, cost. To help you choose between WordPress vs. Wix for your unique needs, we’ll run through a quick point-by-point comparison, then plug each platform into some real-world business scenarios.
On the front-end, both Wix and WordPress let you create all types of slick, professional-looking websites. However, these top website platforms differ greatly behind the scenes. Here are the main points to consider when comparing Wix vs. WordPress for your business.
Wix easily tops WordPress in terms of ease of use. As an all-in-one website builder platform, Wix delivers everything you need to quickly launch a basic business website in one tidy package. Simply sign up for Wix and the Wix website builder wizard guides you every step of the way.
With Wix, you can quite literally build and launch a finished website in just minutes.
Wix offers over 500 ready-to-go templates, with many designed for specific business needs and functionality. In just a few clicks, you can populate any Wix template with your information and launch a slick, modern business website in minutes. Image source: Wix
In contrast, WordPress websites are made up of several building blocks. You’ll first need to set up WordPress website hosting and secure and connect your website’s domain name, or URL. Next, you must install and set up a WordPress theme to define your website’s design and basic functionality. After that, you need to choose and install various plugins for key business functionality like ecommerce, e-learning courses, or online bookings.
You can find WordPress themes and plugins in many places, including your WordPress hosting provider and WordPress.org. Most reputable WordPress developers sell through the ThemeForest marketplace, which boasts over 11,000 business-specific WordPress themes and countless plugins. Image source: ThemeForest
Even a seasoned WordPress user is challenged to launch a new WordPress website in under an hour, and novice users face quite a learning curve compared to Wix. WordPress’s vast theme and plugin universe makes it the most versatile website solution on the planet, but this power comes at a cost—and that’s ease of use.
Hot on the heels of ease of use is customer support, and in this, Wix again soundly beats WordPress. As an all-in-one service, Wix has support staff ready to assist via support tickets and, on some plans, live chat and phone support.
In contrast, WordPress is open-source software and offers no direct support. Hosting providers and theme and plugin developers support their own services and products to varying degrees, but there’s no holistic WordPress technical support group. Instead, you can find a large collection of free WordPress tutorials online and on YouTube. You can also find online WordPress courses and coaching academies, but these come with a cost.
Comparing Wix vs. WordPress in terms of cost depends on what you need and how you use the platform.
If you’re starting out on a shoestring budget, each platform does offer a limited free website option. Wix offers a free plan and you can launch a WordPress website for free on various hosting providers, including WordPress.org and WordPress.com. Naturally, free Wix and WordPress plans offer limited features and support, plus most run their own ads on your website.
Most business websites really need a paid, ad-free platform to deliver a branded experience to their audience. Wix websites start at $13 per month for a basic website and can cost up to $500 per month for ecommerce powerhouse websites. Features and support increase at each plan level.
Business websites for marketing purposes cost from $13 to $39 per month on Wix, but to accept online payments for services or sell products online, you’ll spend anywhere from $23 to $500 per month. Image source: Wix
WordPress website hosting is very economical, as low as $3 per month, but is just one of several potential costs of running a WordPress website. The just-right themes and plugins often carry a cost, too, and can run anywhere from $10 to hundreds per year. However, there are plenty of free WordPress themes and plugins that deliver useful features, so you can realistically run a WordPress website for less than the monthly cost of Wix.
Basic WordPress website hosting is very economical and you can handle online sales on most hosting plans. However, busy ecommerce stores generally need higher-level plans that run from around $6 to $39 per month or more, depending on features and capacity. Image source: Bluehost
As an all-in-one service, Wix takes care of the technical details for you. This includes website security and malware protection, automatic backups, and Wix app compatibility assurance. Essentially, Wix is a set-it-and-forget-it website solution. Other than adding new content or products to your website, you don’t need to maintain anything to keep your site up and running.
With WordPress, website maintenance is up to you. Top-rated WordPress hosting providers such as Bluehost, WPengine, and GoDaddy offer feature-packed services to rival Wix. Most plans include built-in website security, automatic backups, and WordPress platform updates. However, you still need to maintain your theme and plugin updates and deal with any compatibility issues yourself.
Wix has over 500 design templates on which you can build a snazzy website, but that doesn’t compare to the tens of thousands of WordPress themes on the market. Plus, Wix templates offer limited customization options while WordPress themes offer virtually limitless design options, especially when paired with drag-and-drop page builder plugins. Ultimately, you can customize websites on both platforms to suit most needs, but WordPress delivers the most customizable website solution by far.
WordPress is known for their virtually unlimited functionality, which is powered by the vast universe of WordPress plugins. Everything from ecommerce stores, online academies, affiliate income websites, dropshipper stores, event marketing websites, and more can be built on WordPress by simply adding functional plugins.
You can also add all types of marketing, website performance, and call-to-action tools to any WordPress website using free or low-cost plugins. These include search engine optimization (SEO), email and social media marketing, multichannel sales, retargeting and remarketing, popup forms, and much more.
That said, Wix website functionality can be expanded by adding Wix apps. Wix offers about 300 apps that cover many add-on needs from event tickets and online bookings, to powerful e-learning portals and add-on marketing tools. Some Wix apps are free, but some can add hefty monthly fees to your Wix website.
You can expand the functionality of Wix websites using Wix apps. Like WordPress plugins, some are free and some are paid, but unlike WordPress plugins, Wix guarantees app compatibility. Image source: Wix
One benefit of using Wix apps versus the WordPress plugin universe is compatibility. Wix apps are all tested for reliability, so you won’t find yourself with a broken website due to incompatible apps. In contrast, WordPress plugins are made by all sorts of developers and some simply don’t play well with other plugins and themes. When that happens, it’s up to you to solve the problem.
At its core, WordPress is a content management system and it sets the standard for blogging features and protocols. No other small business-friendly website platform—including Wix—comes close to WordPress in blogging features and overall content management capabilities.
You can define post and page templates; add or restrict blog comment and post tracking features; and organize your posts, pages, videos, and imagery any way you wish on WordPress. In fact, many multi-contributor news portals and social influencer websites are simply highly glorified WordPress blogs, thanks to the fully integrated content controls that WordPress delivers.
Wix does offer sound blogging features as well, but they pale in comparison to WordPress in terms of content presentation and controls. Wix blog sections have an add-on feel, whereas WordPress blog content is easy to insert as an integrated element of any WordPress website.
When you build a Wix website, you’re building it on Wix servers, using Wix templates and Wix apps and add-ons. Essentially, Wix “owns” everything but the content and images you insert. It all works great until you decide to try another website solution. Ultimately, if you’re not happy with Wix’s options or pricing, moving your website to a new platform will take some work.
Unlike Wix, your WordPress website is “owned” by you, which makes it easy to transfer to another hosting solution. WordPress websites are “portable,” meaning they’re easy to export and import as-is to other WordPress hosting solutions. You can also easily export your WordPress website elements, content, and data to external backups if you wish.
That’s the big difference between WordPress and all-in-one website platforms like Wix, Weebly, and Squarespace. All-in-one providers run their own unique systems, so moving to another platform is a task. In contrast, WordPress is a common platform supported by many different hosting providers. Their prices and perks may vary, but the platform is the same.
Now, you’re never completely stuck with one platform. You can find converters, apps, and services that help you move a website from Wix to WordPress, WordPress to Wix, Weebly to Wix, and so on. However, by comparison, swapping a WordPress website from one hosting provider to another is a simple affair.
Now that you have an idea of the strengths and weaknesses of each platform, we’ll consider each in a few real-world business scenarios. This will quickly illustrate how Wix vs. WordPress compares for different business website needs and various day-to-day operations.
Service businesses typically need a simple local marketing website. For this, a basic Wix website plan is ideal. In minutes, you can have a great-looking website that you can set and forget. You can also add blogging, online booking, and even prepaid service features by just upgrading your Wix plan.
Of course, you can do the same with a WordPress website, but there’s a large learning curve and ongoing maintenance to consider. This added time might not pay off in the end if you just need a simple and effective marketing or service booking website.
Wix ecommerce plans offer solid online selling features that are simple to use. However, Wix online stores don’t compare to the ecommerce powerhouses that you can build using WordPress. Plus, by pairing low-cost WordPress hosting with a free or low-cost ecommerce plugin, you can harness a ton of online selling power for less than the cost of a Wix ecommerce plan.
More importantly, you can easily grow a WordPress store into a multichannel online sales machine, as many major online brands have done. Several WordPress ecommerce plugins can efficiently connect sales from your website and other channels like Amazon, Facebook Shop, and eBay to back-end services, including fulfillment warehouses, print-on-demand services, and dropship vendors. This lets you efficiently expand your sales across top online marketplaces and easily support growth.
Add to this WordPress’s incredible blogging potential. You can easily market your products and brand through media-rich blog posts and drive these to your social channels. You can even promote affiliate links in your marketing posts for added income using the Amazon Affiliates WordPress Plugin (AAWP) or similar options.
Ultimately, you can build and run a full-featured online store on both Wix and WordPress. However, WordPress is, hands-down, the best no-holds-barred multichannel/multipurpose ecommerce sales solution.
Beyond the standard Wix website builder, Wix Restaurants has restaurant-specific templates and features to support online menus, online ordering for delivery and pickup, and online reservations. Of course, there are WordPress plugins that support this, too. However, a busy restaurant needs a solution that works without unexpected downtime. Wix Restaurants does just that.
Ditto Wix Events, which is an add-on app that supports all types of event management, including online event showcases, event marketing tools, online reservations, ticket purchases, and attendee networking. There are plenty of event support plugins for WordPress as well, but Wix Events is a quick solution for a business that needs a no-fuss event management website that works.
If your business combines several sales channels, business sectors, or income streams, then WordPress is the best website platform for you. Using plugins, you can easily add functionality to take your business into new directions in just a few clicks.
For example, pair a WordPress website with an e-learning and membership plugin like MemberPress to sell online courses, membership access, and digital products. Then, add an ecommerce plugin like WooCommerce to expand into related physical product sales. Don’t forget, you can also earn affiliate income by featuring affiliate links in your marketing and members-only blog posts and articles. WordPress affiliate plugins simplify the entire process.
Along that same vein, you can build an influencer website using WordPress’s highly versatile blogging tools and make money through affiliate links using an affiliate plugin. As your audience grows, you can easily expand into branded clothing or accessories sales with no upfront costs. Simply add an ecommerce plugin like WooCommerce that connects to print-on-demand vendors like Printful and CustomCat.
Likewise, if you have a retail brick-and-mortar store, you can easily expand into online sales using WordPress with the free WooCommerce plugin, which connects to many popular retail point of sale (POS) systems like Square, Lightspeed, and Vend. This lets you expand online and efficiently manage both online and in-store sales within one streamlined system. Want to add blog posts for marketing, and perhaps expand into a customer rewards program? The capability is there when you need it.
Wix and WordPress are two very different platforms and you can build all types of fabulous websites on both. To decide whether Wix vs. WordPress is best for your business, you need to consider your particular needs and the level of ongoing website management you’re willing to take on.
If you want to build a website for a local restaurant, sell a few items online, or market a service-based business, Wix is probably all you need. Using Wix, you can quickly launch a set-it-and-forget-it business website that doesn’t require regular updates, unlike WordPress.
On the other hand, if you’re planning to launch a multichannel ecommerce sales machine, or hope to integrate blogging with other income streams, like online memberships, courses, or print-on-demand product sales, WordPress is the better platform for you.
WordPress’s vast universe of stylish themes and functional plugins let you—quite literally—build anything you can dream up. Just remember, all of this power comes with a much steeper learning curve than beginner-friendly Wix.
Krista Fabregas is a contributing writer for Fundera.
Krista is an ecommerce pro sharing more than 20 years of hands-on experience with those looking to grow online businesses. Her expertise covers every facet of ecommerce as well as online lead generation, affiliate income, and content marketing.
Krista has held senior positions at NASA, a Fortune 100 company, and several startups. She has been featured in Forbes, NBC, Newsweek, U.S. News & World Report, and other top publications.