Zoey Ecommerce Review: Features, Pricing, Alternatives

If you’re starting an ecommerce business, choosing your software platform will be one of the first and most important decisions you make. Luckily, with all of the solutions on the market—Shopify, Magento, BigCommerce—you have many options to explore and choose from. Although any of these platforms may serve you well, if you’re starting a B2B, or business-to-business, ecommerce store, you might be looking for a solution more specific to your needs.

This is where software like Zoey comes in. Zoey, often referred to as “Zoey ecommerce” or “Zoey commerce,” was designed as an enterprise ecommerce solution specifically for B2B businesses. How might Zoey be able to service your online store? We’ll find out exactly that in this Zoey ecommerce review. We’ll break down the Zoey ecommerce features, pricing, as well as discuss possible benefits and drawbacks of the platform. Finally, we’ll offer top alternatives to provide you with all of the information you need to determine if this is the right ecommerce platform for your business.

Zoey Ecommerce: The Basics

Zoey is an ecommerce software that allows you to customize and create your online store, manage your products and inventory, and market and grow your sales across the world. As we mentioned, Zoey commerce was designed specifically as an enterprise B2B solution, providing an all inclusive platform that can serve a business’s customers, salespeople, and marketers in one place.

On the whole, Zoey offers the services that you’ll find with most ecommerce software—payment processing, shipping tools, SEO optimization, integration options, and more. However, Zoey ecommerce also includes functionality catering directly toward their B2B merchants, including restricted site access, advanced quick orders, and “Request a Quote” capabilities. With their vast feature set, Zoey accommodates different business roles—customer service, shipping and fulfillment, marketing, and sales—within the admin interface.

Zoey offers three different plan options, each with an increasing amount of platform features, as well as a 14-day free trial, no credit card required.

Zoey Commerce Features

Now that we’ve gone through a brief overview of what Zoey commerce can offer business owners, let’s dive deeper into all of the features of this ecommerce platform.

Online Store

First and foremost, Zoey allows you to develop and launch your ecommerce business website. You have the ability to choose one of their seven mobile-optimized free themes and customize it for your business, including both design and style elements. With Zoey’s drag and drop builder, you can completely control all aspects of your online store, without needing to write any code.

Additionally, Zoey ecommerce offers a presets library, with pre-built design assets like menus, buttons, and banners, as well as snap-to guides to help with layout creation. Before you officially launch your store, Zoey gives you the ability to preview your design across devices.

Payment Processing

Zoey can integrate with over 50 payment gateways to allow you to accept online payments, including top providers like PayPal, Stripe, Authorize.Net, and Amazon Pay. Zoey commerce designates the different payment options by country, indicating those that integrate directly with their platform. Zoey also gives you the ability to connect X-Payments, a third-party payment processing solution, to their software to further extend your gateway options.

Product and Inventory Tools

Zoey ecommerce allows you to add an unlimited amount of products with no limit on storage or bandwidth. You can organize your products using an unlimited number of attributes and categories, as well as sell any type of product, including physical products, digital goods, bundles, and kits.

Zoey also includes faceted search, image swatches, and up-sell and cross-sell capabilities for all of your products. In addition, Zoey ecommerce gives you the ability to track your stock levels and connect to any of your inventory-related systems, such as vendors or warehouses.

Ecommerce Operations

To facilitate your ecommerce operations, Zoey provides shipping and order fulfillment and functionalities. You can customize order attributes for your customers to complete at checkout, establish a unique fulfillment workflow, and manage your team’s roles and communication throughout the process.

Additionally, Zoey allows you to create specific order screens, filter through different orders in their order management section, and configure emails or PDFs to be sent to customers. Furthermore, Zoey ecommerce gives you the ability to designate shipping services, including major carriers, and offer real-time, negotiated, or calculated shipping rates.

zoey ecommerce demo store interfaceExample of the Zoey platform interface from Zoey’s demo store. Source: Zoey

International Sales Tools

Zoey provides tools specifically to help you expand your business around the world. You can build a multi-language site and sell to shoppers in over 80 languages, as well as allow customers to checkout in their native language. Additionally, Zoey offers automated conversion for over 168 currencies, enabling you to display pricing in multiple currencies.

Furthermore, Zoey commerce uses a CDN and globally distributed infrastructure to make sure that your site loads quickly, regardless of where users are located. Zoey also offers built-in international tax support, customizable translation for individual URLs and content pages, and SEO capabilities specifically for multi-language stores.

Marketing and Analytics

With Zoey, you can implement flexible discount rules, customer group pricing, and gift cards to facilitate your sales. Zoey also offers advanced SEO tools, including sitewide HTTPS, sitemap control, built-in customer reviews, and a blog. Additionally, Zoey ecommerce allows you to generate abandoned cart reports, enable persistent shopping carts, and integrate with email marketing platforms.

Furthermore, Zoey tracks all of your orders, leads, shipping costs, products, marketing, and more, and provides relevant analytics in one place with a tool called Glew. Glew provides advanced analytics and reports, as well as allows you to connect to data from other sources, like Google Analytics and Facebook.

B2B and Wholesale Tools

In addition to the expansive capabilities we’ve discussed thus far, Zoey commerce also offers features across different categories that are designed specifically for B2B merchants:

Restrict Site Access

To provide unique customer experiences, Zoey allows you to control what you show to the public versus what you show to your wholesale customer base. You can create a password-protected storefront, designate specific access to categories and products, and develop individualized pricing with customer groups. Zoey also gives you the ability to configure a specialized account creation and approval process for customer registrations.

Customer Groups

With Zoey commerce customer groups, you can offer individualized pricing, catalogs, and content for each group you create. You can designate payment options by group as well as shipping choices, promotions, discounts, and increment quantities. Additionally, customers you’ve placed in a unique group will see search results customized for them.

Request a Quote

The Zoey ecommerce Request a Quote tool allows customers to build a draft an order that you, as the merchant, can then customize. Quotes can be built by guests and registered customers, as well as by salespeople on your team on behalf of customers or prospective customers. With this tool, you can manage any and all quotes you receive by editing pricing and shipping, reviewing pending quotes, sending out reminders, and converting quotes to orders. Furthermore, even after a quote has been submitted, you and the customer both have the ability to update and adjust it, leave comments, and finally, revise and resubmit it.

Advanced Quick Order

For B2B and wholesale customers, you can use the quick order functionality to allow them to enter the SKU and quantities they want and send them straight to check out. You can prepare multiple quick order forms to facilitate popular or frequent orders, control who can see these forms, and design them to match the rest of your site.

zoey ecommerce quick order form exampleExample of a Zoey quick order form. Source: Zoey

File Manager

Zoey’s ecommerce platform allows you to upload and organize your business information for future reference using their file manager. You can bulk upload and attach files using their import feature and then use the drag-and-drop editor to place them on product pages. Additionally, you can add product specification materials, marketing resources, and other files as necessary. The Zoey file manager can accommodate various image and document types.

Complex Shipping Scenarios

Zoey ecommerce works with ShipperHQ to offer you the ability to handle complex shipping scenarios. You can utilize dimensional shipping rules, accommodate multi-origin shipping, and offer LTL freight shipping. In addition, you can give customers the option to ship on their customer accounts, as well as let them choose delivery time and date or in-store pick-up. Furthermore, you can develop different shipping groups and customize the specifications such as size, weight, local or parcel delivery, surcharges, and destination restrictions.

Zoey B2B Order Portal

Through the Zoey ecommerce platform, you can completely control your B2B customer’s experience, creating focused product presentation, at a glance product information, and bulk order forms. Additionally, customers themselves will have access to self serve tools that will allow them to save their commonly ordered products, see previous orders, track new orders, and update billing and shipping information.

Integration Options

On top of the integration examples we’ve already highlighted, on the whole, Zoey ecommerce gives you the ability to integrate with numerous free and paid third-party tools, all easily accessible from their app store. These add-ons cover the full range of ecommerce and business operations categories—from accounting to marketing to shipping to social media—and include popular tools such as QuickBooks Online, Optimizely, ShipStation, JotForm, LiveChat, Facebook Pixel, and more.

Moreover, Zoey allows you to build an omnichannel business with integrations for other shopping channels. You can connect your Zoey store with different POS systems, Amazon, eBay, and Etsy. If you want to move your products from a previous provider, like Magento or Shopify, Zoey even provides integration tools to facilitate that process.

Customer Service

To assist their merchants, Zoey ecommerce provides customer service in a variety of ways. On their website, Zoey offers resources including a blog, webinars, demo videos, developer documentation, and a support center. In the support center, you can find guides, news, and a community Q&A. Additionally, you have the ability to suggest a new feature or idea for Zoey, as well as create a support ticket. Support tickets are email-based and answered Monday through Friday from 9 p.m. to 6 p.m. ET.

Zoey Commerce Pricing

As you can see, the Zoey ecommerce software provides immense functionality. Zoey offers these services on a monthly subscription basis, with three different plan options: Entry, Power, and Advanced.[1] The plan you choose will determine the specific Zoey commerce features that you receive. All plans, however, include:

  • Visual design editor
  • App library
  • Unlimited image storage
  • Premium search
  • Abandoned cart
  • Sitewide HTTPS
  • SEO optimization
  • Built-in blog
  • Gift cards

This being said, the first plan Zoey offers, the Entry plan, costs $299 per month. Zoey also gives you the option to save 10% on this price, as well as the price of all of their plans, by prepaying annually. With the Entry plan, you receive:

  • B2B and B2C on one site
  • 2 staff accounts/salespeople
  • 2,500 customers (individual account registrations)
  • 25,000 SKUs
  • Email ticket support
  • Tiered pricing
  • Flexible promotions and discount pricing
  • Advanced registration and approval
  • Google Analytics enhanced ecommerce
  • API access

The second Zoey ecommerce plan is the Power plan, which costs $499 per month. This plan includes all of the features of the Entry plan, as well as:

  • 5 staff accounts/salespeople
  • 15,000 customers
  • 5 customer groups
  • 50,000 SKUs
  • Customer group segmentation
  • Access restrictions
  • Advanced quick order form
  • Table category review
  • B2B order portal theme
  • Universal search
  • Multi-language and currency
  • Multi-language SEO
  • Advanced custom options
  • Product attachments
  • Google shopping feed
  • Glew.io analytics

The final plan, Advanced, costs $699 per month. In addition to all of the functionality of the previous two plans, the Advanced plan also offers:

  • 10 staff accounts/salespeople
  • 50,000 customers
  • 10 customer groups
  • 10 companies
  • 75,000 SKUs
  • Priority email ticket support
  • Request a quote
  • Staff account data restrictions
  • Currency and language by customer group
  • Single sign-on compatibility

Regardless of the plan you choose, however, it’s important to remember that you’ll also need to consider the cost of payment processing. Since Zoey does not offer their own payment processing, this cost will depend on the specific processor you choose. If you work with any of the processors that integrate directly with Zoey, you will not have to pay for the integration itself, you’ll only be subject to any transaction, integration, or service fees from the provider. On the other hand, if you want to work with a payment processor through X-Payments to connect to your Zoey commerce software, you have to purchase an X-Payments subscription plan, which starts at $49.95 per month.

using zoey ecommerce for b2b business

Pros of Zoey Commerce

Taking all of this information into consideration, let’s explore how Zoey stands out as a solution in the ecommerce marketplace. Here are a few notable benefits of Zoey ecommerce:

B2B Capabilities

Without a doubt, the features that Zoey offers for B2B and wholesale merchants is one of the software’s most significant qualities. Not many competitors include these kind of capabilities as such an integral part of their platform, if they offer them at all. This being said, therefore, Zoey’s unique, advanced functionalities—like the Request a Quote tool, advanced quick order, and restricted site access—truly make it a viable and useful situation for these types of businesses.

Breadth of Features

Not only does Zoey ecommerce offer impressive capabilities for B2B businesses, but on the whole, the platform includes a wide range of features. In this way, Zoey is certainly an all-inclusive platform, providing detailed and useful tools for every facet of ecommerce.

Moreover, Zoey considers the different business users who may be utilizing their software, from salespeople to administrators and offers features to accommodate these specific roles. Plus, although Zoey does give you the ability to integrate with third-party add-ons through their app store, most of the functionality you need for your business is already built-in to the platform.

Design and Customization

To achieve the customization that Zoey ecommerce offers, you typically have to use an open source platform, like Magento, and develop the functionality you need yourself. All of this is to say that Zoey gives business owners an incredible amount of control over their online store, how it looks, and what it can do. Essentially, every piece of your Zoey ecommerce site can be customized, from fonts and colors to order workflows and shipping procedures. Moreover, it isn’t difficult to make these changes, as Zoey requires no coding and can be changed using a simple drag-and-drop editor.

Cons of Zoey Commerce

Despite these impressive benefits, there are drawbacks of the Zoey ecommerce platform to consider as well. Here are a few to keep in mind:


There’s no two ways about it, Zoey commerce is not one of the most affordable platforms on the market. In fact, the monthly cost of $299 for the most basic plan, the Entry plan, is more expensive than the highest level plans of most platforms—and this cost doesn’t include credit card processing fees. Since Zoey is positioned as an enterprise solution, we can’t say the high cost is particularly surprising, however, it certainly stands as a deterrent for startups and smaller businesses.

Moreover, although Zoey offers a wide variety of features, some of the most unique capabilities, those specific to B2B and wholesale merchants, require you to opt for the upper level plans. Customer group segmentation, access restrictions, and the advanced quick order form all require the Power plan and Request a Quote is only available with the Advanced plan.

Amount of Features

Although we listed Zoey’s feature set as a benefit of the platform, there’s no doubt that it could also be considered a drawback as well. To explain, even if you are looking for an enterprise solution with a wide variety of capabilities, it seems fair to say that the amount of features that Zoey offers could easily be overwhelming. With all of the specific product, order, shipping, and other customization options, it also could be difficult to find the exact tool you’re looking for.

Additionally, if you’re looking for a specific tool, like the restricted site access, for example, the vast amount of other Zoey features could either be unhelpful or even serve as an overall hindrance to your business operations.


In terms of customization, you can certainly say that Zoey is flexible, giving you the ability to adjust and change your online store to meet your business’s needs. However, in other ways, it lacks flexibility that many other ecommerce platforms offer. To explain, although the Zoey ecommerce themes are all mobile-optimized, Zoey doesn’t provide any other mobile-specific functionality.

Additionally, whereas many ecommerce solutions, like Selz, for example, give you the option to simply add buy buttons or a shopping cart to your existing business website, Zoey only allows you to create the entirety of your online store through their platform. Once again, these may just be consequences of Zoey’s enterprise focus, however, they’re still points worth considering.

Zoey Ecommerce Reviews

What do customers have to say about the Zoey commerce platform? Generally, the Zoey ecommerce reviews available online are skewed positively. Customers write that Zoey is intuitive, easy to use and design, and highly customizable. Additionally, Zoey reviewers often highlight the out-of-the-box functionality of the platform, continuous updates that are made to the software, and the helpful customer support.

Although there are not many reviews that are wholly negative, customers do offer comments regarding issues they have with Zoey. Some customers say that the Zoey app store could be more robust, that tools can be hard to find, and that they wish there were more options for personal customer support. Moreover, many customers write that Zoey ecommerce is expensive. Overall, however, it seems that most Zoey commerce reviewers have had a positive experience with the platform.

using zoey ecommerce for b2b business

Alternatives to Zoey Commerce

With all of the ecommerce platform options available to business owners, you’ll want to look into top Zoey alternatives before making a decision. Here are two to consider:


With specific B2B features, a lower cost, and multiple robust plan offerings, BigCommerce is a worthy competitor to Zoey commerce. BigCommerce has three pre-priced essentials plans, as well as an enterprise solution available on a quote-basis. Even without the enterprise option, the BigCommerce Pro plan, at $249.95 per month, includes equitable functionality to Zoey with tools like customer groups, abandoned cart saver, customer reviews, custom SSL, and real time shipping quotes.

Additionally, with this plan, as well as all of the BigCommerce plans, you can receive a discounted transaction rate on payment processing by using Braintree as your payment gateway. If you opt for the enterprise solution, you’ll be able to utilize price lists, bulk pricing, purchase orders, quote management, advanced search, and more.

Therefore, if you want similar capabilities to Zoey, but aren’t positive that you need such an extensive platform at such a high cost, you might consider going with one of the BigCommerce plans—and if you later need to scale to their enterprise solution, you’ll have the ability to do so.


Conversely, if you don’t quite need the extent of functionality that Zoey or BigCommerce offers and are looking for a reliable platform to get your ecommerce endeavor started, you might consider Shopify. Known for usability, solid features, and an incredible amount of integration possibilities, selling on Shopify continues to be a valid option for all kinds of business owners.

Although Shopify doesn’t really have B2B-specific capabilities, the platform includes the essential tools you need to start and grow your online store. With Shopify, you can quickly and easily build and customize your store, sell on multiple channels, and utilize their product, shopping cart, and shipping tools. You can choose from one of three Shopify subscription plans, or contact Shopify directly to learn about their additional enterprise solution. Furthermore, Shopify includes their own payment processing, with Shopify payments, and offers discounted transaction rates with the higher plan levels.

All of this is to say that if you’re not sure you need all of the capabilities from an enterprise-based solution, don’t need specific B2B and wholesale features, or simply would just like a tried-and-true ecommerce service, Shopify is always a great option.

Zoey Ecommerce: The Bottom Line

At the end of the day, the right ecommerce platform for your business will be the one that can best fulfill your specific needs—and only you can make that decision. This being said, however, it seems that Zoey ecommerce is well-suited for B2B or wholesale businesses who can take full advantage of all the features the software has to offer. On the other hand, if you don’t need quite the same breadth of functionality or are looking for a more affordable monthly cost, it might be worth exploring Zoey alternatives.

Moreover, if you want to learn more about how Zoey might work for your business before making a decision, we’d recommend requesting a walkthrough or signing up for the 14-day free trial. In addition, many other platforms have similar offerings and you can use these trials to get a true sense of a software’s interface, usability, and functionality.

Article Sources:

  1. Zoey.com. “Zoey Pricing

Randa Kriss

Randa Kriss is a senior staff writer at Fundera.

At Fundera, Randa specializes in reviewing small business products, software, and services. Randa has written hundreds of reviews across a wide swath of business topics including ecommerce, merchant services, accounting, credit cards, bank accounts, loan products, and payroll and human resources solutions. 

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