Overview
Reliant Funding is an online lender that offers merchant cash advances. The company was founded in 2008 to provide underbanked customers with short-term working capital. Reliant Funding can be a good option for small business owners who need funding right away. They can review and process your online application in just a few minutes, and underwriting and funding often happen the very next business day.
However, if you’re able to qualify for more affordable funding—or if you can hold off until you’re able to do so—then Reliant Funding might not be the best fit for your business.
Pros and Cons
- Approves 70% of applicants
- Fast access to short-term funding
- Simple, streamlined application process
- No hard credit score requirement
- Easier to qualify for than banks
- Personal guarantee not required
- Short repayment terms
- Daily repayments
- Eligibility requirements not always clear
- Full range of factor rates is not available
Reliant Funding Business Financing
Reliant Funding offers very short-term working capital, which can be a great funding option for business owners that don’t want long repayment terms. The downside to Reliant Funding business financing is that their product can be expensive.
Reliant Funding Merchant Cash Advance
Reliant Funding’s merchant cash advance is not for every business. However, some restaurants and retailers use merchant cash advances to make rent or pay bills. Merchant cash advances are easy to qualify for but can be very expensive.
Max financing amount
$250,000
Max financing term
12 months
Factor rates
Starting at 1.18
Qualifications for Reliant Funding Merchant Cash Advance
Time in business
6 months
Annual revenue
$100,000
Credit score
525
Reliant Funding Borrower Eligibility
Reliant Funding’s borrower eligibility is not transparent, as there is not much upfront information given regarding the minimum requirements for each product. However, there are some additional borrower eligibility details to keep in mind.
Eligible Industries
Although there is not much information about which industries are ineligible for funding, here is a list of eligible sectors that can receive business financing from Reliant Funding:
- Construction
- Restaurants and Bars
- Health Care and Services
- Franchises
- Transportation
- Trucking
- Auto Repair
- Retail
Financial History
- Reliant Funding does not work with businesses that have an open bankruptcy.
- Reliant Funding can not work with businesses that have significant judgments or liens without a payment plan.
What You Need to Apply
- Business bank statements
- A copy of your driver’s license
- Voided business check
How to Get Financing With Reliant Funding
If you’re interested in getting financing from Reliant Funding, you’ll need to have a thorough understanding of their application and underwriting process. Here are some details to know.
Application and Underwriting Process
The road to qualifying for a merchant cash advance from Reliant Funding begins online. Your first step is to fill out their application to get a quote. The application includes basic business information, such as your business name, address, years in business, and annual sales.
You will self-report the data you provide for the application, and Reliant Funding reviews the application and bases their quote on the information you provide. Should you accept the quote that Reliant Funding provides, then the next steps will involve underwriting to confirm the credentials from your application.
Reliant Funding will request bank statements and a credit check authorization to verify your business credentials. If everything checks out, then they will fund the quote—or a similar deal—quickly. They’re often able to fund applications the next day.
Post-Funding Process
Once you have paid down 50% of your original debt to Reliant Funding, you can typically renew your funding with them. However, this renewal threshold isn’t set in stone and is only applicable to borrowers who are in good standing.
Repayment Process
The merchant cash advance from Reliant Funding comes with daily repayment plans. For merchant cash advance daily repayment, Reliant Funding allows you to choose between ACH debits from your checking account or a fixed percentage of your credit card revenue. A merchant cash advance relies on shifting daily payments and, as a result, won’t have a set term length.
Reliant Funding Customer Service
Reliant Funding customer service is available by phone and email.
You can call customer support representatives at (866) 923-7309. You also email their support team through the contact form here or send a message directly to clientservices@reliantfunding.com.
Reliant Funding Customer Reviews
Online reviews for Reliant Funding are generally mixed, but lean toward the positive side. Positive reviewers highlighted the excellent customer service, simple application, and quick funding process.
Negative reviews tended to focus on the cost and repayment frequency. Merchant cash advances can be expensive for most businesses. Additionally, because merchant cash advances require daily or weekly payment, it is not ideal for businesses that do not generate a high volume of sales.
In general, however, Reliant Funding is decently reviewed across the web. They have an A+ Better Business Bureau rating and 4.7 stars on Trustpilot, but their Yelp reviews tend not to be the most stellar.
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BlueVine | OnDeck | Fundbox | Credibly |
Fundera Score 5
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Products OfferedInvoice factoring; lines of credit | Products OfferedTerm loan; lines of credit | Products OfferedInvoice financing; lines of credit | Products OfferedWorking capital loans |
Interest ratesStarting at 0.25% per week; Starting at 4.8% | Interest ratesStarting at 35.1%; 31% | Interest ratesStarting at 4.66% per week | Interest ratesFactor rates as low as 1.18 |
Minimum credit score required530; 650 | Minimum credit score required600 | Minimum credit score required500 | Minimum credit score required500 |
Apply NowRead Full Review | Apply NowRead Full Review | Apply NowRead Full Review | Read Full Review |
Frequently Asked Questions
Is Reliant Funding in Fundera's Network?
Reliant Funding is in Fundera’s Lender Network. The Fundera team has carefully vetted Reliant Funding and determined that its offering is one of the best in its product category. When working with Reliant Funding, you can be sure you’re getting transparent, fair pricing on a best-in-class product.

Zoe Weisner
Zoe Weisner is a contributing writer at Fundera. Previously, Zoe worked at BlueVine, a fintech startup that provides working capital to small businesses. At BlueVine, Zoe worked with small business owners to understand their financial needs and wrote content about small business-related topics, including marketing, business operations, and small business financing. Today, Zoe writes articles about personal finance, small business, and banking.