Selling your products online can be tricky. The overall conversion rate for ecommerce sales in the U.S. currently sits at about 3%. That means that the vast majority of visitors to your site—about 97% or so—leave without making a purchase.
Meanwhile, 76% of online shoppers ultimately abandon their shopping carts. Some of this is out of your control. Customers can be fickle, and their preferences can change pretty quickly. However, a lot of your ecommerce success depends on optimizing your user experience, or UX.
When setting up your ecommerce store—and as you continue to make tweaks to it—you should know who your target customers are and what they like. Amazon, the world’s largest online seller, provides a ton of UX best practices for inspiration.
For example, shoppers like to know that they’ll get what they pay for. It’s important not only to offer the overall user ratings for products, but also the percentage distribution of your ratings in a simple chart. Amazon’s streamlined checkout process and detailed navigation bar are also good models for your store.
On the other hand, some criticize Amazon for a design that can seem cluttered and busy, product descriptions that sometimes aren’t uniform, and product reviews that aren’t always quality. As a smaller online seller, you should master these aspects of your UX to impress your customers.
Check out our infographic that explores unique UX tips to boost your online sales, from incorporating a frequently asked questions (FAQ) section on your website to using accordions instead of carousels to display large amounts of information.
Randa Kriss is a senior staff writer at Fundera.
At Fundera, Randa specializes in reviewing small business products, software, and services. Randa has written hundreds of reviews across a wide swath of business topics including ecommerce, merchant services, accounting, credit cards, bank accounts, loan products, and payroll and human resources solutions.