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    Best Online Legal Services for Businesses in 2021

    Priyanka Prakash, JD
    Updated on November 18, 2020
    Advertiser Disclosure

    7 Best Online Legal Services

    1. LegalZoom: Best for standard legal needs
    2. RocketLawyer: Best for legal forms
    3. Incfile: Best for business formation
    4. LegalMatch: Best for finding a local lawyer
    5. UpCounsel: Best for complex legal needs
    6. Atrium: Best for startups
    7. Avvo: Best for free online legal advice

    When you need legal help for your business, there’s usually a lot at stake. Whether you need help setting up a business entity, need to resolve a partnership dispute, need a contract reviewed, or have another legal issue to address, it’s vital to get top-notch professional advice as soon as possible. That’s where online legal services can help.

    With a few clicks of your mouse, you’ll find a variety of online legal services providers where you can access legal forms and resources, find a local attorney, or get help setting up a business. Read on for our picks of the best online legal services for small businesses, as well as some do’s and don’ts when hunting for legal help online for your business.

    LegalZoom

    Best online legal service for standard legal help.

    Our first recommendation for best online legal services is LegalZoom. Let’s look at what LegalZoom offers, their pricing, and their pros and cons.

    What LegalZoom Offers

    LegalZoom is one of the largest players among online legal services, with more than 4 million businesses and consumers using the site. They provide a range of services, including:

    • Access to a network of vetted attorneys for legal advice and document review
    • Business formation services
    • Trademark registration, copyright application, and patent application
    • Legal forms, articles, and other resources

    While you can certainly use LegalZoom on a one-time basis (for example, downloading a specific legal form you need or setting up an LLC), they encourage you to sign up for a monthly legal plan called the Business Advisory Plan. This plan lets you tap into legal help whenever you need it.

    When to Use LegalZoom

    LegalZoom’s Business Advisory Plan is a great choice for businesses that don’t have legal help in-house but foresee needing regular legal assistance. For example, maybe you’re in the early stages of applying for a patent, are planning to raise venture capital, or are getting ready to hire your first few employees. In those cases, LegalZoom’s Business Advisory Plan can function like having your very own business attorney “on call.”

    The LegalZoom plan includes unlimited 30-minute phone consultations with an attorney and unlimited access to legal forms. However, it goes beyond competitors by also offering unlimited document review by an attorney, an annual business evaluation (to ensure you’re in compliance with relevant laws), access to tax professionals, and one copyright registration per month at no additional cost (great for creative businesses, artists, musicians, and freelancers).

    LegalZoom Pricing

    Service LegalZoom Cost
    Business Formation
    LLC – $79+ and govt filing fees; S-Corp or C-Corp – $149+ and govt filing fees; Nonprofit – $99+ and govt filing fees; LP or LLP – $149+ and govt filing fees
    Legal Forms
    Single form – $14.95; Unlimited access to form library – $7.99 per month or included with Business Advisory Plan
    Business Advisory Plan (for regular access to an attorney)
    $31.25 per month for 1-year plan; $36 per month for 6-month plan

    LegalZoom Pros

    • Offers a huge variety of small business legal services, so they can be the “one-stop shop” for all your business’s legal needs. They’ve been around since 2001, so they can be trusted to deliver.
    • Least expensive option for the business legal plan. This provides unlimited attorney phone consultations, document review, and legal forms. Tax advice, an annual business evaluation, and one copyright registration per month is also included in the plan, which competitors don’t offer.
    • Longest money-back guarantee in the industry, at 60 days.

    LegalZoom Cons

    • Costlier than several other legal sites for business formation services.
    • Their business legal plan has its limitations. Phone consultations are limited to 30 minutes, and there’s an extra charge for reviewing documents over 10 pages long.
    Get Started With LegalZoom

    Rocket Lawyer

    Best online legal service for forms.

    Next on our list of the best online legal services providers for businesses is Rocket Lawyer, which is ideal for businesses that need access to a lot of legal forms.

    What Rocket Lawyer Offers

    Rocket Lawyer is another big player among online legal services providers. In terms of legal assistance, here is what they offer:

    • Access to a network of vetted attorneys for legal advice and document review
    • Business formation services
    • Legal forms, articles, and other resources

    For businesses needing regular legal help, Rocket Lawyer has a membership plan that’s similar to LegalZoom’s Business Advisory Plan, though it is a bit more expensive. For a monthly fee of $39.99, you can access an unlimited number of legal forms, obtain online legal advice, or consult on the phone with an attorney, and get your first business incorporation for free (you only have to pay required state filing fees).

    When to Use Rocket Lawyer

    Rocket Lawyer is a great option for businesses that use a lot of legal forms. They have an intuitive form builder that lets you easily customize a legal document for your business’s needs. As you’re building your form, you’ll see helpful pop-ups about the legal norms and rules in your state, which is key to making sure your forms are enforceable if you’re ever taken to court.

    Rocket Lawyer Pricing

    Service Rocket Lawyer Cost
    Business Formation
    LLC – Starts at $99.99 plus government filing fees
    Legal Forms
    Single form – $39.99 per document or unlimited form access included with Rocket Lawyer membership
    Membership plan (for regular access to an attorney)
    $39.99 per month (7-day free trial; cancel anytime)

    Rocket Lawyer Pros

    • Does an excellent job clarifying state laws in the form builder, so you can be confident that your legal documents comply with state requirements.
    • Free seven-day trial of membership plan.
    • Some great perks are included in the membership plan, including free business incorporation for new members and document defense. Document defense helps you enforce legal contracts.

    Rocket Lawyer Cons

    • Membership plan is costlier than LegalZoom’s.
    • Legal forms are costlier than LegalZoom if you’re not a member.
    Create Legal Forms With Rocket Lawyer

    Incfile

    Best online legal service for business formation.

    Next up on our list of the best online legal services is Incfile—our top pick for those that need to form a business.

    What Incfile Offers

    Incfile is a destination site for starting a business. You can use Incfile to easily and quickly form an LLC, nonprofit, C-Corporation, or S-Corporation.

    Incfile is the least expensive online legal service for business formation. They even include Registered agent service free of charge for one year. A registered agent is someone who can accept legal correspondence on your business’s behalf. When you form a business, the state will require you to name a registered agent.

    When to Use Incfile

    Incfile is a great option if you need to quickly and easily start a new business. For less than LegalZoom and Rocket Lawyer charge, Incfile will file all the formation paperwork for you and give you everything you need to get started.

    Incfile Pricing

    Incfile Starts at $0 plus government filing fees to form a business. There is an extra charge for related documents, such as corporation bylaws ($30) or an LLC operating agreement ($40). Registered agent service is included for one year at no additional cost, after which it costs $119 per year.

    Incfile Pros

    • Least expensive online legal service for business formation.
    • Best value if you need to form a business quickly. If you’re running up against a state filing deadline, it’s only an extra $50 on average to expedite your business filing with Incfile.

    Incfile Cons

    • Services offered are limited to business formation. You can’t get legal forms or access an attorney through Incfile, so it can’t be a “one-stop shop” for your business’s legal needs. For a range of legal services, try Rocket Lawyer or LegalZoom.
    Incorporate With Incfile

    LegalMatch

    Best online legal service for finding a local lawyer.

    If you need to find a local lawyer, LegalMatch is a great online legal services provider for you.

    What LegalMatch Offers

    LegalMatch is a service that helps you find local lawyers who can help you with your legal issue.

    You simply submit a “case” on LegalMatch’s website, which will then distribute the request to pre-vetted attorneys in their network. After reviewing your case, typically within a few hours, lawyers matching your business’s location and the practice area you need help in will contact you by email or phone (however you specify).

    You can then choose the right lawyer for you based on their hourly rate, reviews from previous clients, and the number of years of experience.

    When to Use LegalMatch

    LegalMatch is a great way to meet pre-vetted attorneys located near your business. There are lawyers available to help in all specialties, such as patents and trademarks, employment law, immigration, and more. Once you find a lawyer you like, you can arrange an appointment with them to further discuss your legal issue.

    If you have a pretty straightforward and standardized legal issue, such as incorporating a business or creating a simple contract, then LegalMatch is not the fastest or cheapest option. For that, a service like Incfile or LegalZoom would be a better choice.

    LegalMatch Pricing

    Pricing varies. Lawyers charge their own rates for all services and have their own fee structure.

    LegalMatch Pros

    • Easy way to find a qualified local attorney.
    • Able to see how other clients have rated attorneys before choosing.

    LegalMatch Cons

    • No fixed fee pricing for business formation or document review.
    • No access to legal forms.

    UpCounsel

    Best online legal service for complex legal needs.

    If your legal needs are complex, we recommend UpCounsel as the best online legal service for you.

    What UpCounsel Offers

    UpCounsel is a business law marketplace. Businesses needing legal help post a “job” on the site and get proposals from multiple attorneys. They can then compare the proposals based on the attorney’s hourly rate, reviews from previous clients, number of years of experience, and areas of expertise, before hiring an attorney.

    UpCounsel has a network of 5,000 business attorneys, many of whom formerly worked at top corporate law firms or Fortune 500 companies, including Google and Apple. They have, on average, 14 years of experience, so they can tackle complicated legal issues. For example, UpCounsel is a great choice if you need to create an investor agreement or apply for a patent or trademark.

    When to Use UpCounsel

    We recommend UpCounsel for complex legal problems. When you need legal advice, you simply post a job on UpCounsel and wait for attorneys to bid on it. You can then choose a lawyer based on their rate, reviews from previous clients, number of years of experience, and areas of expertise.

    This is a great process when you’re facing a complicated legal issue and want to compare multiple bids, but it probably isn’t worth the trouble to go through this process for something quick and simple, like incorporating a business or creating a standard contract.

    UpCounsel Pricing

    Pricing varies. Lawyers charge their own rates for all services and have their own fee structure.

    UpCounsel Pros

    • Network of top-tier, highly experienced business attorneys who are equipped to handle complicated legal issues.
    • Free legal forms are available for download.

    UpCounsel Cons

    • Costly for business formation (e.g. forming an LLC costs approximately $500—including all filing fees—on UpCounsel, but can be done for $250 to 300 on IncFile).

    Atrium

    Best online legal service for startups.

    For high-growth startups in need of online legal services, there’s Atrium. Let’s learn a bit more about them.

    What Atrium Offers

    Atrium is a law firm and technology company that was built to “reimagine the delivery of legal services through technology.” All of the lawyers who work for Atrium have experience working in-house at startups, and know the ins and outs of legal matters pertaining to startups. Specific types of legal assistance offered by Atrium include business formation services, employment and equity grants, mergers and acquisitions, and more. Atrium also has an online portal where clients and attorneys can work together in a secure environment.

    When to Use Atrium

    It helps to think of Atrium as a LegalZoom or Rocket Laywer for startups. With Atrium you can get legal document help, unlimited consultations, business formation services, and basically any other type of legal service you would need to run your startup.

    Atrium Pricing

    Atrium offers subscription-style pricing and three levels of service:

    • The Atrium Membership: Atrium’s basic level of service costs $500 per month and comes with a dedicated legal team and account manager, unlimited initial legal consultations and one hour each month for general legal advice from your attorney, access to the Atrium platform for legal document sharing and collaboration, access to business and legal playbooks, and access to the Atrium startup founder community.
    • GC Core: This advanced level of membership costs $1,500 per month and is designed for businesses that have raised funding. With the GC Core membership, you’ll get everything included in the Atrium Membership plus up to six hours of legal advising from your attorney, routine board management and board document preparation, contract reviews, preparation and management of corporate and securities filings, and regular updates from your legal team.
    • GC Growth: Finally there’s GC Growth, which is designed for startups entering a hyper-growth period. This subscription plan features quote-based pricing and gives your startup access to Atrium’s top-tier attorneys who will work on-site at your business to build your in-house legal team and kickstart cross-functional best practices.

    Atrium Pros

    • Receive legal assistance tailored to startups from legal experts who have years of experience in the technology world.
    • Online platform that makes it easy to manage legal documents and access legal advice.

    Atrium Cons

    • Much costlier than either LegalZoom or Rocket Lawyer.

    Avvo

    Best online legal service for free advice.

    Our last recommendation for the best online legal services for small businesses is Avvo, which provides legal help at no cost whatsoever.

    What Avvo Offers

    Avvo is like the Yellow Pages for lawyers. Ninety-seven percent of attorneys in the United States have a profile in Avvo’s online legal directory. Each attorney’s profile contains reviews from past clients, number of years of experience, and areas of expertise.

    Avvo has a free legal forum that works like Quora and Reddit. Post a legal question for free, and attorneys will post a response, often within a few hours.

    When to Use Avvo

    Avvo is an excellent starting point for just about any legal question because it’s free. Simply post your question online and wait for responses from lawyers. Most lawyers provide general information and advice. If you want to dig more in-depth or receive more personalized advice, you’ll need to pay each lawyer’s contracted rate. However, most lawyers on the site offer a free initial consultation.

    Avvo Pricing

    Free to post a legal question.

    Avvo Pros

    • Largest online network of attorneys, with reviews.
    • Active legal Q&A forum.
    • Free legal forms are available for download.

    Avvo Cons

    • Not a cost-effective option if you need regular, ongoing legal help. For regular legal help, Rocket Lawyer or LegalZoom is a better option.

    Top Legal Guides for Small Business Owners

    Where to Get Free Legal Advice for Your Business
    How to Find a Startup Lawyer
    How to Find the Right Business Attorney in 5 Steps
    How to Find an LLC Lawyer

    Other Online Legal Services to Consider

    While those are our top picks for online legal services, there are other providers out there that can also be a good solution for your small business. Depending on your specific business situation, try one of these online legal services:

    Nolo

    For self-help legal resources.

    Legal website Nolo has a vast repository of articles about everyday legal topics written by attorneys. These can be accessed for free and serve as an excellent resource if you need to know general information. Articles cover a wide range of legal topics related to starting and operating a business.

    LegalShield

    For help with debt collection.

    LegalShield lets you be proactive about legal help. For prices starting at $39 per month, you can get regular access to a lawyer and document review. One unique feature of LegalShield is they assist businesses with debt collection, one of the main issues impacting small business cash flow. If customers aren’t paying you, LegalShield can help you recover what’s owed to you.

    Picking the Right Online Legal Service for You

    With so many online legal services to choose from, how do you know which one is right for you?

    It primarily depends on the type of legal issue you have. Some sites, like Incfile, are designed for a very specific purpose, such as business formation. Others, like LegalZoom and Rocket Lawyer, offer a range of legal services. Still others, such as UpCounsel and LegalMatch, will connect you to local lawyers to discuss more complicated legal problems.

    Here’s a cheat sheet of which providers to opt for and when:

    What you need Try…
    Set up an LLC, Corp, or Nonprofit
    Incfile – it’s designed exclusively for business formation and is the least expensive option.
    Create legal documents or obtain legal forms
    LegalZoom or Rocket Lawyer – both have big form libraries and form builders that let you create customized legal documents.
    Regular legal advice or assistance from an attorney
    LegalZoom or Rocket Lawyer – both have membership plans that give you regular access to an attorney.
    Attorney who can help with complex legal matters
    UpCounsel or LegalMatch – both let you submit a legal question and will match you to an attorney who is qualified to assist you.

    Is It Wise to Use Online Legal Services?

    Millions of businesses and consumers use online legal services to research legal questions, create legal documents, or access legal forms. But, these services aren’t lawyers, and they are not a substitute for getting legal advice from an attorney. Laws change frequently, and none of these services guarantee that the information on their website is 100% accurate and up to date.

    Many business owners just need a standard contract or want to quickly get their business set up. In these situations, online legal services are a no-brainer. They make it easy to do these things for a fraction of the cost of hiring an attorney. However, there are a couple of situations where it’s beneficial to go the old-fashioned route and hire a lawyer:

    1. Unique circumstances: Online legal services are great with standard boilerplate language. For example, almost all businesses use a non-disclosure agreement (NDA) that contains identical language. However, if your situation has added complications, then it’s best to hire an attorney. For example, if you’re trying to raise investor money or trying to sell a portion of your business, your NDA may need special clauses that a lawyer should negotiate and draft.
    2. Threat of a lawsuit: Another situation where it makes sense to go with a lawyer is if you are in a highly litigious or risky situation. For instance, if a former business partner is threatening to sue you or you are in a copyright or trademark dispute with another business, you need an experienced lawyer who knows how to quickly address the situation.

    To help you get the most out of an online legal service and prevent problems, here are additional do’s and don’ts to keep in mind.

    The Do’s and Don’ts of Online Legal Services

    • Do double check the licensure and credentials of any lawyer who is assisting you. Even if the lawyer comes pre-vetted by an online legal service, it never hurts to confirm. All states have bar associations where you can confirm that a lawyer’s license is in good standing.
    • Do understand all the rates and fees that you will be charged by an online legal services provider and by an attorney. Things you assume are included may, in fact, be charged as add-ons. For example, most sites charge an additional fee for registered agent service. If you are working directly with an attorney, make sure you fully understand their fee structure and that the fee agreement is in writing.
    • Do make sure the legal website you are using includes your state laws. Every state has slightly different laws for everything from business formation to employment contracts. If you don’t follow your state’s laws, your legal documents may not hold up in court. Good-quality online legal services will modify legal documents based on your state’s laws.
    • Do understand that if you’re using an online legal service to find an attorney, the website has no control over the lawyer’s fees or the work that the lawyer does for you. Your relationship with the attorney shouldbe independent from the website.
    • Don’t forget to check attorney ratings and reviews before choosing to work with a lawyer. Make sure the attorney has expertise in the area you need help with and that former clients have been happy with the attorney’s work.
    • Don’t choose a lawyer or legal website based only on budget. While your budget will certainly limit your choices, you want to be sure you are using a reputable service. If legal work isn’t done properly, you could be subject to fines or litigation, and that’s something you definitely want to avoid.

    Top Small Business Incorporation Guides

    LLC vs. Corporation: Key Differences and How to Choose
    How to Incorporate a Business
    What Are Articles of Incorporation and How to File Them
    S-Corp vs. C-Corp: How They Differ

    The Bottom Line

    Now that you know everything there is to know about online legal services, the only question left for you to answer is what online legal service is best for your business? If you’re working on forming your business, a service like Incfile could come in handy. On the other hand, businesses in need of general legal advice may want to turn to LegalZoom or Rocket Lawyer. Either way, you have the knowledge. Now you can make a confident decision.

    Read More

    Priyanka Prakash, JD
    Senior Contributing Writer at Fundera

    Priyanka Prakash, JD

    Priyanka Prakash is a senior contributing writer at Fundera.

    Priyanka specializes in small business finance, credit, law, and insurance, helping businesses owners navigate complicated concepts and decisions. Since earning her law degree from the University of Washington, Priyanka has spent half a decade writing on small business financial and legal concerns. Prior to joining Fundera, Priyanka was managing editor at a small business resource site and in-house counsel at a Y Combinator tech startup.

    Read Full Author Bio
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