16 Mistakes Online Merchants Make and How to Avoid Them (Infographic)

Updated on January 30, 2020
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The constant growth of ecommerce websites has changed the game for small business owners. Though owning and running an online business may seem like a challenging task to undertake,  it can be accomplished easily with the right team and guidance to target your specific customer target.

Not only do eCommerce sites offer consumers the convenience of ordering products from all around the world, they also provide the metrics to compare brands. Researching the right pricing model, fostering 24/7 customer service, and offering multiple payment options are just a few ways to launch a successful eCommerce product line.

Creating a quality website specific to your ideal consumer will help you provide an optimal experience, and set your brand apart from eCommerce competitors that don’t prioritize user experience. Did you know it only takes 0.05 seconds for consumers to form an opinion on your product when searching the web? Make your website eye-catching and memorable to keep customers coming back.

Based on research of existing eCommerce sites that have perfected their craft through trial and error, we’ve collected 16 of the most common mistakes and how to avoid them. From picking the right platform to use to what payment options you should offer for fast and easy checkout—we’ve got you covered.

Check out the infographic below to learn how to avoid common mistakes online merchants make.

Sources: John Kramer | Protocol 80 | Search Engine Journal | Publicity | Small Biz Trends | First Insight Forbes 1, 2, 3 | OuterBox | Big Commerce | Liquid Web | RJ Metrics | One Space | Fat Margins | Invesp |

Meredith Wood

Meredith Wood is the founding editor of the Fundera Ledger and a vice president at Fundera. She launched the Fundera Ledger in 2014 and has specialized in financial advice for small business owners for almost a decade. Meredith is frequently sought out for her expertise in small business lending. She is a monthly columnist for AllBusiness, and her advice has appeared in the SBA, SCORE, Yahoo, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, MyCorporation, Small Biz Daily, StartupNation, and more. Email: meredith@fundera.com.
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