It is easier than ever before to have items delivered to your home or office. With a click of a button, nearly anything you could ever need is available for direct order. As businesses adapt to shifts in technology, establishing an omnichannel approach has a heavy influence on profit levels. An omnichannel business model provides customers with a seamless shopping experience, whether shopping online, over the phone, or in a brick-and-mortar. Nine out of ten customers expect this experience when shopping.
This is our new reality as the “Buy in One Click” button decreases cart abandonment and continues to grow in popularity for everyday supplies. Time has become much more valuable than money, making online sales an obvious route. By 2040, around 95% of all purchases are expected to be through ecommerce websites. Mobile sales account for 34% of all US retail revenue, amounting to roughly $204 billion this year alone.
Creating a successful mobile ecommerce presence isn’t rocket science, but does take some strategic planning from busy small business owners. Focus on the potential profits that could come in from 57% of consumers that consistently shop online.
Check out the infographic below to learn key tips for optimizing your mobile ecommerce platform:
Sources: Neil Patel | HootSuite | 99 Firms | Business 2 Community | Statista | Gartner | Bold Commerce | Optinmonster | Blue Stout | Impact | Lifehack | Campaign Monitor | Forbes | Entrepreneur | Hobo | Neil Patel | PipeCandy | Smart Insights | Retail Dive | Clickmattic | Beeketing
Meredith Wood is the founding editor of the Fundera Ledger and a GM at NerdWallet.
Meredith launched the Fundera Ledger in 2014. She has specialized in financial advice for small business owners for almost a decade. Meredith is frequently sought out for her expertise in small business lending and financial management.