Business blogging statistics all support an overarching lesson that most business owners already know in 2019—business blogs are a must-have in the digital age. But what, beyond that zoomed-out lesson, can business blogging statistics teach us about publishing content on the web?
Well, there are tons of business blogging statistics out there, but we’ve picked the 11 most intriguing and actionable for you to learn from. Here is a closer look at business blogging statistics that can help business owners optimize their content games:
You might know that starting a business blog is a good idea for your marketing strategy, but do you know why this is the case? And where should you even begin with your business blogging strategy? These 11 business blogging statistics will help you answer these questions and make your business blog as successful as possible:
According to WordPress, one of the world’s largest blog hosting services, over 409 million people view blog posts every month. And they’re not simply skimming over a single post and bouncing. WordPress adds that these users view over 20 billion pages every month. 
Neil Patel reports that there are over 440 million blogs on Tumblr, Squarespace, and WordPress alone.  And these are only the three biggest blog hosting services—in reality, there are many more blogs that exist outside of these three services, so the number of blogs worldwide could be much, much bigger.
So, with such a saturated blogosphere, why do businesses even consider starting their own blog? Well, almost half of people from age 18 to 49 read blogs.  Odds are, your target demographic falls somewhere in that age range, so running a solid business blog could very well be your key to reaching ideal customers.
Just take it from most of the marketers out there—inbound marketing through business blogging is crucial. In fact, 55% of marketers say that business blogging is their top priority. 
Even more, over three-quarters of B2B marketers successfully generate leads through blogging. That’s right—76% of business-to-business companies are using blogging to access leads. Plus, 73% of them are publishing case studies as their content for their blog. 
And marketers are really succeeding in generating those leads from their business blog. Marketers who blog are able to generate 67% more leads than marketers who don’t blog.  Is your business in a position to miss out on 67% of leads? We didn’t think so.
Because blogging has such little overhead costs, the return on investment for business blogging is quite often positive. A positive ROI means that you’re making the most out of your small business marketing budget. And marketers who prioritize business blogging are 13 times more likely to see a positive ROI. If you’re tired of seeing a negative ROI on your paid marketing campaigns, perhaps it’s time to shift your resources over to business blogging efforts.
Google carefully measures the authority of websites based on multiple factors, the most significant of which is the number and quality of links leading back to the website domain. As a result of a greater authority in Google’s eyes, your website will appear higher up in the results for related search terms. And, thus, potential customers will be able to find your business.
But how is a business supposed to get enough links to rate well? You guessed it—business blogging.
In fact, business blogging statistics from Impact show that websites with blogs have 97% more inbound links to their domains than websites without blogs. 
The process through which Google scans your pages for relevancy, accuracy, and authority is called “indexing.” And the more indexed pages your business’s site has, the more Google results your business’s site will appear in. Well, businesses that maintain blogs have precisely 434% more indexed webpages than businesses that don’t. 
Keep in mind, though, business blogging is far from a perfect science. In fact, 43% of readers admit to just skimming blog posts that they view.  Keep this in mind as you’re producing your blog. If you have something important to say or a big ask to propose, then keep it at the top of the page or add eye-catching graphics to it.
Finally, along similar lines, be sure to make your business blog as digestible as possible by adding images and visual components. According to Jeff Bullas, a blog post with an image get 94% more views than blog posts without images. So, if you’re going to put in the time and effort to produce content for your business blog, be sure to include this crucial component so that it will be seen. 
There you have it—all of the ins and outs of the most action-worthy business blogging statistics to date. Depending on your business model and target customer, your business blog will have to shift and evolve to be its most effective. If you’re trying to attract teenage customers, you probably don’t want to write about retirement savings and have a somber design. Tailor your business blog to what your customers want to see—and if you don’t know what that is, then that’s your first step. Regardless of how you go about it though, business blogging is almost always a smart move. And the numbers prove it.
Maddie Shepherd is a former Fundera senior staff writer and current contributing writer for Fundera.
Maddie has an extensive knowledge of business credit cards, accounting tools, and merchant services, but specializes in small business financing advice. She has reviewed and analyzed dozens of financial tools and providers, helping business owners make better financial decisions.