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Elizabeth is a marketing and communications consultant who specializes in expansion, strategy, and branding. With a background in ecommerce, tech, and lifestyle, she's written and managed digital media campaigns for websites and corporations including Glamour and Amazon. You can follow her on LinkedIn.
We discuss when to trademark a logo, how to decide between a trademark, copyright, and patent, and finally, explain step-by-step how to trademark a logo.Read More
Establish the goals for your business organizational chart upfront—this will help you decide what sort of diagram you need and what information to include.Read More
A Keogh plan is a type of retirement account for self-employed individuals and owners of business entities like sole proprietorships or LLCs.Read More
When you're looking for the best places to advertise online, you should know which platform is right for your business, whether it's Google or another site.Read More
See why a discount pricing strategy should be used sparingly. Here's how to avoid the pitfalls of discount pricing and how to effectively use this model.Read More
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