As a savvy consumer, you probably have Black Friday and Cyber Monday marked on your calendar as the best days to score deals at almost any retail store in the United States. But did you know about an equal—if not better—shopping event that falls on that same weekend?
It’s Small Business Saturday—an event that any smart shopper or small business owner should take advantage of on Saturday, November 26th.
Why should you participate in Small Business Saturday? Keep reading to find out.
As a small business owner, you know how important your business is. It isn’t just your day-to-day job and income source—it’s something that you’ve grown from the ground up, all on your own.
But do you know how important your small business is to the U.S. economy?
Small businesses are the backbone of the economy. All you have to do is look at the numbers to know how important you and your 28 million other small business owners are.
Small businesses make up:
You get the picture. In short, the U.S. economy would be nowhere close to where it is today without small business.
So, your small business isn’t just important to you. It’s important to the economy as a whole, and it needs to be recognized and supported.
That’s where Small Business Saturday comes in.
American Express launched Small Business Saturday to recognize the importance of small businesses and show support for the small business owners who play such a vital role in the economy.
As a small business owner, it’s hard to get people to come into your store to shop for the holidays. Small Business Saturday was in part an effort to get consumers to shop in their own community—not on online megastores.
So, every Saturday between the chaos of Black Friday and the online frenzy of Cyber Monday, local consumers come out on Small Business Saturday to shop small in their community. Small Business Saturday is a day for any and all small businesses—retail stores, restaurants, cafes, fitness studios, salons, you name it.
And as a small business owner, Small Business Saturday is the best time to spruce up your store, stock up in inventory, and open your doors to the community.
If you’re a small business owner, you should absolutely embrace this shopping holiday and start gearing up for Small Business Saturday.
Well, here are two very good reasons to participate in Small Business Saturday.
Since its beginnings in 2010, consumers have become more and more aware of the importance of Small Business Saturday—not to mention all the deals they can get if they participate in it.
Just how many people know about Small Business Saturday? Well, here’s what the data shows:
Long story short, the entire U.S. knows about Small Business Saturday, understands why it’s so valuable to their local economy, and goes out to participate.
So if everyone else is on board, why shouldn’t you be? There’s no time like the present to go download some Small Business Saturday marketing materials and bring those eager shoppers right into your store.
It’s obvious that more and more people come out to support Small Business Saturday each year.
But how much can it really affect your sales?
Well, Small Business Saturday can bring in a lot for your business. When local consumers spend one whole day shopping small, its has a big impact on your wallet.
If you look at Small Business Saturday throughout the years, the numbers say it all:
When you look at how much Americans spend and support Small Business Saturday, the numbers keep growing. And when it comes down to how much shoppers spend during the event, there’s really no reason why a small business owner shouldn’t participate in Small Business Saturday.
Not only does Small Business Saturday introduce new customers to your small business. It also increases your sales—by a lot.
Want to get in on this upward trend? Then 2016 is the best year to open your doors for Small Business Saturday.
If you participate in 2016’s Small Business Saturday, here’s some good news that’s in store for your business:
Put simply, your local customers are ready to come spend at your business. You just need to embrace Small Business Saturday and welcome them in.
And with a new chance for consumers to earn 2x Membership Rewards points when they use American Express credit cards at small businesses on Small Business Saturday, shoppers have even more reason to come out and shop at your small business this year.
So, if you’re sold on Small Business Saturday, it’s easy to get your business ready for the big day.
Here are some steps you can take to prepare for Small Business Saturday:
The biggest small business shopping event of the year is just around the corner. And when Small Business Saturday rolls around, you’ll be happy you prepared your small business for the big day.
After all, major retail stores waste no time preparing and promoting holiday shopping, so you shouldn’t either.
Excited for Small Business Saturday? We are too.
From opening your doors to financing your business, Fundera is with your small business every step of the way. That’s why we’ll be there to support small businesses on Small Business Saturday.
See you on November 26th!