7 Business Valuation Methods All Entrepreneurs Should Know

Seth David

Seth David

Chief Nerd and President at Nerd Enterprises, Inc.
Seth David is the chief nerd and President of Nerd Enterprises, Inc. which provides consulting and training services in Accounting and productivity based software. Consulting services range from basic bookkeeping to CFO-level services such as financial modeling.
Seth David

What is your business worth? You might need to determine this value for a number of reasons, not the least of which is when you’re seeking investors or other types of small business financing. That’s the job of business valuation methods. 

A common way of answering this question is by taking a look at your balance sheet, which will give you the “book value” of your business, or total equity (which is what your business is worth at a given moment in time). In truth, however, your business’s book value is just one of many business valuation methods out there, all of which take different factors into consideration.

Here, we’ll teach you about the three major business valuation methods all entrepreneurs should know—market value, asset-based, and ROI-based business valuation methods—plus four more business valuation formulas, which are a bit more specific.

Even if you hire a broker to value your business, it’s important to understand how these calculations work. So let’s dive deeper into these major business valuation methods.

What Are Business Valuation Methods?

Before we dive into the details on the different types of business valuation methods, we’ll need to solidify what exactly a business valuation is.

Put simply, all business valuation methods are ways to determine how much your business is currently worth. Included in these calculations are the values of your equipment, inventory, property, liquid assets, and anything else of economic worth that your company owns. Other factors that might come into play are your management structure, projected earnings, share price, revenue, and more.

Business valuation methods will come in handy in multiple scenarios. Of course, you’ll need to use business valuation methods if you’re in the process of selling your business. However, you’ll also need to consult business valuation methods for other situations, such as establishing partner ownership percentages, when seeking financing, or even in divorce proceedings.

As we mentioned, there are many business valuation methods out there. The best valuation approach typically depends upon why the valuation is needed, the size of your business, your industry, and other factors. For instance, in a sale scenario, the majority of small private firms are sold as asset sales, while the majority of middle-market transactions involve the sale of equity. These scenarios would necessitate different approaches to business valuation. 

Keep in mind that both business owners and buyers should hire brokers to assist in this process, as they can give you the most objective business valuation possible.

business valuation methods

3 Major Types of Business Valuation Methods

There are many kinds of business valuation methods out there, and some will serve you better than others, depending on your situation. That said, the following three business valuation methods are fairly standard, and all entrepreneurs should have them in their tool belt.

1. Market Value Business Valuation Method

A market value business valuation formula is perhaps the most subjective approach to measuring a business’s worth: This method reaches the value of your business by comparing it to similar businesses that have sold. Of course, this business valuation method only works for businesses that can access sufficient market data on their competitors. It’ll be a particularly challenging approach for sole proprietors, for instance, because it’s difficult to find comparative data. You won’t have a public database to go by.

As this small business valuation approach is relatively imprecise, your business’s worth will ultimately be based on a negotiation, especially if you’re selling your business or seeking an investor. You may be able to convince a buyer of your business’s worth based on immeasurable factors, but a savvy investor can see through that.

All that said, a market value business valuation method is a good preliminary approach to gain an understanding of what your business might be worth, but you may want to bring another approach to the negotiation table. That brings us to the asset- and ROI-based approaches.

2. Asset-Based Business Valuation Methods

Next up are asset-based business valuation methods. As the name suggests, these approaches consider your business’s total net asset value, minus the value of its total liabilities, according to your balance sheet.

There are two main ways to approach asset-based business valuation methods:

Going Concern

Businesses that plan to continue (i.e., not be liquidated), and that none of its assets will be sold off immediately, should use the going-concern approach to an asset-based business valuation. This business valuation formula takes into account the business’s current total equity (or assets minus liabilities).

Liquidation Value

On the other hand, the liquidation value asset-based approach to business valuation is based on the assumption that the business is finished and its assets will be liquidated. The net amount is what would be realized if the business is terminated and its assets sold off. The value of its assets will likely be lower than usual, because liquidation value often amounts to be much less than fair market value.

The liquidation value asset-based business valuation method operates with a sort of urgency that other business valuation methods don’t necessarily take into account.

3. ROI-Based Business Valuation Method

Let’s take a look at ROI-based business valuation methods from a very practical standpoint. When you’re considering investing in something, what is your primary concern? Probably, it’s your return on investment, or ROI. If you buy stock in a company, you want a return. But what’s considered a “good” ROI ultimately depends on the market, which is why business valuation is so subjective.

To see the ROI-based business valuation method in action, let’s take a look at the TV show “Shark Tank.” (You can learn a lot about business valuation from watching this show if you pay attention.)

The first thing a “Shark Tank” contestant does when they come on the show is tell the sharks how much of an investment they’re seeking, and what percentage of their company they’re willing to give up in exchange. In that very moment, they are valuing their business.

Notice the sharks immediately write something on their pads. Although viewers never see their pads, it’s likely that, in most cases, they’re writing down the valuation at 100%.

The math here is simple: Divide the amount desired by the percentage offered, and you have the business valuation at 100%. So if you ask for $250,000 in exchange for 25% of your business, then you’re valuing your business at $1 million. And with that simple statement, you’ve performed a mini business valuation right on the spot.

Still, if you’re using the ROI approach to business valuation to seek investors or buyers, you’ll still need to convince those investors or buyers of this valuation. Here’s what the sharks need to know in the end:

  • How long will it take to recover my original investment?
  • After that, when I look at my share of the expected net income, compared with my investment, what does my return look like?
  • Is that number realistic? Ambitious? Conservative?
  • Does it make me want to invest in this company?

All of these questions will inform an ROI-based business valuation. If you want to learn more about this business valuation method, watch the short video posted below.

…And 4 More Business Valuation Methods You Should Know

The three business valuation methods we mentioned above are important umbrella approaches to understand. But as we also mentioned, there are several ways to approach small business valuation, and what works for one business may not work for yours.

Because we always favor more knowledge over less, here are a few additional business valuation methods you might want to learn:

  1. Discounted Cash Flow (DCF): Also known as the income approach, the DCF method values a business based on its projected cash flow, adjusted (or discounted) to its present value.
  2. Capitalization of Earnings: This method calculates a business’s future profitability based on its cash flow, annual ROI, and its expected value. The Capitalization of Earnings valuation method works best for stable businesses, as the formula assume that calculations for a single time period will continue.
  3. Multiples of Earnings: Also known as the Times Revenue Method, this formula calculates a business’s maximum worth by assigning a multiplier to its current revenue. Multipliers vary according to industry, economic climate, and other factors.
  4. Book Value: Don’t forget about this business valuation method, too, which we mentioned earlier. This business valuation formula calculates the value of the business’s equity (or total assets minus total liabilities), as per the business’s balance sheet.

business valuation methods

Which of These 7 Business Valuation Methods Is Right for Your Business?

Now that you have a basic understanding of the seven major business valuations, which business valuation method will you choose for your situation?

First, remember that business valuation is not an exact science, and the method that works for your friend’s business might not work for yours. What worked for your business in the past might not even work for you now. Factors like the size of your business, your growth rate, your industry, your stability, your profitability, and the reason why you need a valuation in the first place will all affect which method you choose. 

Whether you’re a tiny small business or big small business, a new business or well-established business, you’re likely to find your best method of determining your business’s value in one (or more) of these seven options. Also regardless of your business’s situation, you should absolutely hire a business valuation expert. That way, you’ll get the most accurate possible calculation of your business’s worth.

Editorial Note: Fundera exists to help you make better business decisions. That’s why we make sure our editorial integrity isn’t influenced by our own business. The opinions, analyses, reviews, or recommendations in this article are those of our editorial team alone. They haven’t been reviewed, approved, or otherwise endorsed by any of the companies mentioned above. Learn more about our editorial process and how we make money here.
Seth David

Seth David

Chief Nerd and President at Nerd Enterprises, Inc.
Seth David is the chief nerd and President of Nerd Enterprises, Inc. which provides consulting and training services in Accounting and productivity based software. Consulting services range from basic bookkeeping to CFO-level services such as financial modeling.
Seth David

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