Introvert vs. Extrovert: What Your Personality Means for Your Small Business

Updated on January 31, 2020
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Our personality traits affect all aspects of lives, like how we socialize, and even how we pick our ideal working environment. These characteristics manifest in the choices we make daily, and they can also impact our strengths and weaknesses at work.

Some skills come more naturally to people who are more outgoing, while those who are more reserved might naturally excel in other areas. If you’re a small business owner, your personality will also directly impact the way that you run your business. It might be strange to think about—but it’s true!

One of the most noticeable personality factors is your level of introversion or extroversion. No matter where you are the spectrum, understanding whether you’re energized by spending time around other people or through alone time can be important for your business’s success.

Which are you? Do you know? If you don’t know whether you’re an introvert or extrovert, you can take lots of tests online where you can learn more about your personality and preferences.

Successful business owners have all types of personalities—not just one. But what they have in common is that, regardless of your personality type, business owners who are more self aware know how to both play to their strengths and outsource tasks that don’t come naturally to them.

This infographic will show you what being an introvert or an extrovert means for your small business:

Sources: Entrepreneur | HubSpotReader’s Digest | HBR | ForbesPsych 2 Go | Medium | FitSmallBusiness | Mind Tools | How Stuff Works | The Productive Woman | Reader’s Digest

Vice President and Founding Editor at Fundera

Meredith Wood

Meredith Wood is the founding editor of the Fundera Ledger and a vice president at Fundera. She launched the Fundera Ledger in 2014 and has specialized in financial advice for small business owners for almost a decade. Meredith is frequently sought out for her expertise in small business lending. She is a monthly columnist for AllBusiness, and her advice has appeared in the SBA, SCORE, Yahoo, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, MyCorporation, Small Biz Daily, StartupNation, and more. Email:
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