How To Choose A Typeface For Your Brand [INFOGRAPHIC]

Meredith Wood

Meredith Wood

Editor-in-Chief at Fundera
Meredith is Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more.
Meredith Wood

Having a website is essential for any small business. And thanks to easy-to-use website builders and templates, it’s not always necessary to hire a costly designer.

But a word of caution: if you’re planning on designing your own branding, it’s important to familiarize yourself with the basic tenets and principles of design. Choosing the right typeface is a major branding decision, that could influence anything from how your potential customers perceive your brand — to whether anyone can read the copy on your website.

When it comes to logo design, major brands have teams of dedicated designers to make sure that they’re always sending the right message with their typeface selection. 

Curious to see what font families were most popular by industry, we analyzed over 150 Fortune 500 companies to see the results. Each logo, usually custom created, was sorted into the four major categories: serif, sans serif, script or display.

To discover the results, check out our infographic below:

how to choose a font for your brand

Sources:

Canva Design School 1, 2, 3 | Company Folders | Jessica Hische | Kissmetrics| Nick Kolenda

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.
Meredith Wood

Meredith Wood

Editor-in-Chief at Fundera
Meredith is Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more.
Meredith Wood

Our Picks

Ready to Grow Your Business?